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Published in Branding category on (12/18/2015)

Signature Holiday Spirits: How to Build Your Event Marketing Team of the Future



Certain’s Holiday Cocktail Menu, and Its Perfect Event Marketing Pairing

According to Samuel Scott, Director of Marcom for, when building marketing teams of the future, the recipe for the ideal marketing department is made up of these four ingredients: strategy, creative, communications, and audit. By spicing up your messaging and positioning, honing in on your audience and channel research, and developing content and brand awareness, you can then audit your digital analytics, lead evaluation, and event ROI. Now you’re ready to build a marketing department that can take on specific challenges and target your audience.  

With holidays in full gear and the new year upon us, we thought we’d boost your holiday spirits by sharing a holiday cocktail menu inspired by the perfect mix of the five key marketing personas to build your marketing team of the future. So, what are the essential ingredients to building a Merry Marketing Team? Think of each marketer as a signature cocktail, with specific tastes, strengths, and unique flavor profiles or personalities that complement the rest of your team, like a well-designed holiday cocktail menu. Each personality type, from your Straight Shooters to your Master Planners, have unique skill sets to bring to the table, and each requires a special tool kit to help them get their job done more efficiently.

No marketing tool kit would be complete without Marketing Automation. According to ANNUITAS Group, businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads. Below, we offer the right marketing automation pairings for Event Marketers, CMOs, Product Marketers, Marketing Operations, and Chief Evangelists to improve the sales and marketing departments’ ability to nurture leads and close deals. 

Here is our Holiday Cocktail Menu of five signature drinks & event marketing automation features to match your marketing style and help you build the ultimate marketing team. Cheers!



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