One of the key takeaways from early June’s Internet Retailer Conference & Exhibition is that B2B e-commerce is on the rise. Business-to-consumer (B2C) e-commerce is well-established, but business-to-business (B2B) e-commerce has taken longer to gain a foothold. But no more. In fact, Forrester research expects that by 2021, the US B2B e-commerce market to be worth $1.2 trillion, twice the size of the US B2C e-commerce market. What's driving this impressive growth? The appeal of cost savings for sellers and convenience for buyers. And for the retail segment, one quite accustomed to reaching consumers through digital means, they will be increasingly interacting with their vendors this way too.
Tag Archives: Event Marketing
Now that the Spring conference season is winding down we can all take a breath and put our feet up. Or can we? The pause between the spring and fall conference seasons is the perfect time for savvy event marketers to take advantage of a change in the rhythm of business and the warmer weather and execute smaller, more intimate events with customers and prospects to achieve engagement.
A few weeks ago at the MarTech Conference in San Francisco, Scott Brinker presented the Stackie and Hackie Awards - the conference’s annual awards program for the best marketing stack illustrations and “marketing hack” essays, and events figured prominently in the marketing mix for the winning entries.
Throwing a big bash to generate excitement around a new company or product, especially in a crowded market is a critical component of an successful go-to-market strategy, as well as an effective way to celebrate the team’s labors. But planning, promoting, and executing an event like this in order to achieve intended business results is never as easy as a well-orchestrated event looks to attendees. It takes planning, a cool head, and a well-coordinated team working in concert to pull it off. When executed well, a launch party can ignite the afterburners to accelerate the growth of your brand and company!
I’ll admit it. I’m a marketing technology geek. I’m always on the lookout for the latest cool, innovative technologies that can help my demand generation and marketing team become even more productive and successful.
Want to increase and update your marketing resource library? The modern marketing landscape is constantly changing and evolving, meaning that sources of information are changing as well. A resource that was once relevant becomes irrelevant and a new one takes its place rapidly. Because of this, it is hard to maintain a well-kept marketing resource library that has up-to-date and relevant information for all your marketing needs. But don’t worry! Ahead of you is a carefully selected list of resources (in no particular order) for general marketers, event planners, demand gen professionals, and event marketers.
Want to learn how to network at Dreamforce 2016? With this event right around the corner, it’s important to gear up and prepare yourself so you can network effectively. Networking at events is a crucial component in meeting prospects, strengthening partner relationships, and expanding your industry knowledge. Events are excellent opportunities to accomplish these objectives. With such a large group of people who share interests in similar products and services all in one place at one time, it makes them a very efficient way for you to meet people in your field, and learn first-hand from prospects, customers, and vendors.
Marketing Nation Online is not only an excellent opportunity to level up your data-driven marketing skills and become a digital marketing expert; this year, you can also win big! Certain has teamed up with PFL, Vidyard, and EverString to bring you the ultimate Marketing Scavenger Hunt. All you have to do is watch our presentation How to Build a High-Converting Event Experience with Event Automation and visit our partner’s booths for your chance to win an Airbnb vacation, plane tickets, or lift tickets. You can check-off becoming a digital, video, event, and predictive marketing expert and get some well deserved R & R. Let the games begin!