Throwing a big bash to generate excitement around a new company or product, especially in a crowded market is a critical component of an successful go-to-market strategy, as well as an effective way to celebrate the team’s labors. But planning, promoting, and executing an event like this in order to achieve intended business results is never as easy as a well-orchestrated event looks to attendees. It takes planning, a cool head, and a well-coordinated team working in concert to pull it off. When executed well, a launch party can ignite the afterburners to accelerate the growth of your brand and company!
Tag Archives: Event Marketing
I’ll admit it. I’m a marketing technology geek. I’m always on the lookout for the latest cool, innovative technologies that can help my demand generation and marketing team become even more productive and successful.
Want to increase and update your marketing resource library? The modern marketing landscape is constantly changing and evolving, meaning that sources of information are changing as well. A resource that was once relevant becomes irrelevant and a new one takes its place rapidly. Because of this, it is hard to maintain a well-kept marketing resource library that has up-to-date and relevant information for all your marketing needs. But don’t worry! Ahead of you is a carefully selected list of resources (in no particular order) for general marketers, event planners, demand gen professionals, and event marketers.
Want to learn how to network at Dreamforce 2016? With this event right around the corner, it’s important to gear up and prepare yourself so you can network effectively. Networking at events is a crucial component in meeting prospects, strengthening partner relationships, and expanding your industry knowledge. Events are excellent opportunities to accomplish these objectives. With such a large group of people who share interests in similar products and services all in one place at one time, it makes them a very efficient way for you to meet people in your field, and learn first-hand from prospects, customers, and vendors.
Marketing Nation Online is not only an excellent opportunity to level up your data-driven marketing skills and become a digital marketing expert; this year, you can also win big! Certain has teamed up with PFL, Vidyard, and EverString to bring you the ultimate Marketing Scavenger Hunt. All you have to do is watch our presentation How to Build a High-Converting Event Experience with Event Automation and visit our partner’s booths for your chance to win an Airbnb vacation, plane tickets, or lift tickets. You can check-off becoming a digital, video, event, and predictive marketing expert and get some well deserved R & R. Let the games begin!
Are you having trouble developing a high converting landing page for your event registration page? Don’t worry, you’re not alone. Visitors spend 3-5 seconds on a landing page before deciding to learn more, or leave. That doesn’t leave much margin for error. Across industries, the average conversion rate of a landing pages was only 2.35%, and the top twenty-five percent of conversion rates are at 5.31% or higher. Knowing this, it becomes clear that having an effective landing page is important in generating leads and obtaining valuable data from website visits.
It's time to add event marketing to your B2B demand generation strategy. Reports from Statista show that "44% of marketers experience a 3:1 ROI from event marketing.” Today's marketer and demand generation specialist must embrace the tools and tactics that stimulate demand generation and grow sales. Event automation is one of those essential tools, allowing you to customize your events, engage prospects, and achieve marketing goals and increased sales.
With the MarTech 2016 conference just around the corner, and event season kicking into high-gear, data-driven marketers are increasingly asking themselves, how can I rock this event? Specifically, how can I get attendees to visit and linger at our booth?