Events play an important role in any marketing effort and a successful event means higher ROI and an increase in attendee engagement. In order for events to be successful, the right strategies and support need to be in place, whether it’s new event tech, Event Automation, or a great venue. But what’s an event’s best friend? An Event App.
Tag Archives: event strategy
Are you wondering what is killing your marketing conversions at events and preventing you from reaching your targeted amount of event leads? 20-25% of a company’s marketing budget is spent on event marketing. Knowing this, you begin to understand that events are an invaluable marketing strategy for companies, and need to be done right. By creating a successful event, and enabling conversions, marketers can provide credible ROI from their events and optimize their efforts.
When we attended Dreamforce, we were wowed by how Salesforce used a fully integrated marketing approach to flawlessly execute their flagship event; from their trailblazing theme to their highly informative sessions, and, of course, their wide array of exhibitors with the most innovative booth designs. For four days, Dreamforce took over the Bay Area, with networking parties, excellent examples of ambush marketing, live entertainment, and of course, their technology conference, the event itself. So, what aspect of Dreamforce had the most amount of star power and shined the brightest? The answer is: exceptional booth experiences.
Do you know how to leverage partner marketing for generating buzz for your next event? When it comes to promoting an event, marketers need to create innovative solutions to sound less “salesy” and more customer-focused. So how can you create a successful marketing campaign that educates and inspires prospects to take action and helps support your next event? Instead of engaging in flashy, salesy, promotions — market smarter and more efficiently by concentrating on your event marketing with targeted partner marketing campaigns.
In this blog and podcast featuring Scott Ingram and Matt Heinz, learn how your sales and account management teams can be more effective at your events and increase ROI through immediate follow-up. After listening to the podcast, you can share with your team to get even more from your event investments.