Picture this: you’re exhibiting at one of your largest revenue-generating events of the year and your check-in time exceeds two minutes and the line at your booth is 20 people deep. Your check-in process is slow, leading to a backup of your pre-scheduled appointments. Slow check-in creates a stressful environment for your attendees, booth staff, and sales team, and negatively affects the user experience. So how can you optimize your check-in process at crucial events to maximize sales and marketing opportunities? Dealertrack, the largest automotive solution provider faced this exact problem. However, by leveraging Certain’s Event Automation, Dealertrack decreased event check-in time by 50% and easily reached their aggressive sales goals.
Tag Archives: lead generation
I’ll admit it. I’m a marketing technology geek. I’m always on the lookout for the latest cool, innovative technologies that can help my demand generation and marketing team become even more productive and successful.
In this blog and podcast featuring Scott Ingram and Matt Heinz, learn how your sales and account management teams can be more effective at your events and increase ROI through immediate follow-up. After listening to the podcast, you can share with your team to get even more from your event investments.
Sales is ultimately in charge of closing deals, they’re going to come at the event with that goal at the forefront but marketing needs to share that goal as well. With this in mind, consider these three sales “wants”:
Today’s event technology is helping companies capitalize on this attendee data by capturing it and feeding it into marketing automation help sales and marketing improve their demand gen results.