I’ll admit it. I’m a marketing technology geek. I’m always on the lookout for the latest cool, innovative technologies that can help my demand generation and marketing team become even more productive and successful.
Tag Archives: marketing technology
In this conversation with Brad Gillespie, Head of Global Marketing for SiriusDecisions, we discuss the event marketing impact of their Summits, how they use events as a platform to build relationships, fund further research and development, and even get team buy-in from the entire company by the start of their fiscal year.
Marketing automation is really great at helping marketers manage and qualify large quantities of leads, nurture leads with email and personalization, capture customer intelligence across channels, and analyze the results of cross-channel marketing. It’s helping us marketers become far more effective contributors to revenue in our organizations. But there’s something missing.