Steve Arentzoff, Sr. Director of Demand Generation, Dealertrack
Dealertrack had success driving traffic to their booth but struggled to coordinate in event meetings and capture check-in data on their attendees.
Dealertrack chose Certain to help them schedule appointments pre-show, support walk-ups during the show and deliver a great experience for their clients and prospects.
Time it took to check-in attendees was reduced by
The number of scheduled appointments increased by
Achieved revenue targets for their largest event
“Certain really understood the need for a high throughput experience – to be able to have data tracking throughout the entire pre-, during and post-show process.”
Steve Arentzoff, Dealertrack
“Certain allows us to bring global events into our overall go-to-market strategy with the strength of their integrations and ability to support all types of events.”
Helena Lewis, National Instruments
“It’s important to have a single, integrated registration and agenda hub feeding real-time updates into Marketo to ensure quality and consistency of data. For us, that was Certain.”