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Success Story

Dealertrack & Certain

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Dealertrack, a leader in digital automotive retailing, was in search of a solution to improve the number of quality meetings they had with their prospects at their industry’s largest event.


Why Certain?

“The Certain system was a critical part of our strategy.”

Steve Arentzoff, Sr. Director of Demand Generation, Dealertrack


image-dealertrack-booth

The Challenge?

Dealertrack was missing potential opportunities

Dealertrack had success driving traffic to their booth but struggled to coordinate in event meetings and capture check-in data on their attendees.

  • Frustrating check-in experience for attendees
  • No rich analytics to demonstrate event ROI
  • Difficult to hit sales targets
image-dealtrack-checkin

The Solution

Looking for a way to simplify the check-in experience

Dealertrack chose Certain to help them schedule appointments pre-show, support walk-ups during the show and deliver a great experience for their clients and prospects.

  • Certain provides the flexibility Dealertrack needed to support their event objectives
  • Powerful, native integration with their marketing automation system
  • Easy to use check-in application to improve the attendee experience

Results

With Certain, Dealertrack achieved their event revenue targets and provided a more efficient and seamless experience for their attendees.



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