National Instruments, the global leader in test, measurement and control solutions was undergoing a worldwide digital transformation strategy and Certain was there to help.
Helena Lewis, Chief-Marketing Operations & Technology, National Instruments
National Instruments hosts thousands of in-person events annually, but has no consistent process or method in executing the build, promotion and follow-up from these events
National Instruments wanted to make events an integrated part of their overall digital marketing strategy, and to do so they needed an event solution that could fit seamlessly with other components of their technology stack. Certain was the clear choice.
Decrease in lead follow-up time
Decrease in processing required to support events
Significantly higher velocity of lead to sales engagement
“Certain really understood the need for a high throughput experience – to be able to have data data tracking throughout the entire pre-, during and post-show process.”
Steve Arentzoff, Dealertrack
“Certain allows us to bring global events into our overall go-to-market strategy with the strength of their integrations and ability to support all types of events.”
Helena Lewis, National Instruments
“It’s important to have a single, integrated registration and agenda hub feeding real-time updates into Marketo to ensure quality and consistency of data. For us, that was Certain.”
CA Technologies
Personalize event experiences and provide meaningful connections that accelerate your business goals.