Get to Know Your Attendees
Successful engagement begins with personalization. To personalize, you need to understand your attendees and their needs.
- Combine information you already have in your marketing automation or CRM systems with a few key questions answered during registration to create profiles for each attendee
- Use this profile info to segment attendees based on interests, purchase stage or role
Recommend Relevant Content
Now that you know more about your attendees, you can create a customized experience that will help them achieve their event goals and keep them coming back year after year.
- Suggest tracks or sessions of interest to each attendee
- Reach out with other targeted content, like whitepapers or case studies
- Deliver the right message to the right person at the right time