This savvy marketer has almost memorized each region’s target account lists. He or she does everything they can do secure a meeting at a specific account and knows that a truly unique and engaging high touch experience is the key to influencing and closing pipeline.
This event marketer is focused on engaging conference and in-house event attendees with the most engaging experience using mobile apps. He or she knows that we all live by our phones and what better way to interact and inform than with mobile?
The standout across all of the finalists. This marketer encapsulates what truly makes a great event marketer and made a huge impact in 2018.
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Kristen Alexander | CMO, Certain
As the CMO of Certain, Kristen leads go-to-market strategy, demand and revenue creation, product marketing and communications. Kristen brings 20 years of industry experience inside Fortune 100 companies and high-growth startups to the role, on both the enterprise and consumer side. Prior to Certain, Kristen led marketing at Agari, a high growth leader in cybersecurity and earlier in her career held senior marketing and product roles at Disney Interactive ultimately running global brand marketing for Disney’s kids and family video games. Kristen is an NYU graduate, east coast transplant and proud mom.
David Lewis | Founder and CEO, DemandGen International, Inc.
David is an accomplished speaker, award-winning thought leader, host of the DemandGen Radio podcast, and author of countless works on digital marketing including his #1 book on lead management, Manufacturing Demand. As one of the earliest pioneers in digital marketing, David has dedicated his career to teaching the art and science of high-performance marketing. After two decades leading sales and marketing teams for some of Silicon Valley’s top performing companies, he founded DemandGen International in 2007 to guide other sales and marketing leaders on the best strategies, processes, and technologies for driving growth.
Jessica Fewless | Vice President, ABM Strategy, Field & Channel Marketing, Demandbase
Jessica Fewless is a highly-regarded thought leader in the B2B marketing space, having coached hundreds of companies, from large enterprises to agile startups, on making the shift to an Account-Based Marketing approach. She’s created over 20 hours of ABM Certification curriculum to help all B2B marketers learn the fundamentals, best practices and advanced approaches for building and scaling a successful ABM strategy, and has a book on the topic coming out in March.
Sandra Freeman | Head of Strategic Marketing, Engagio
As Head of Strategic Marketing at Engagio, Sandra is responsible for creating and executing Target Account Programs that align sales and marketing and accelerate pipeline. Sandra is known for amazing events as well as creative and partner-centric programs that deliver executive engagement. For the last 4 years, Sandra has taught ABM and Full Funnel Marketing for GreenFig and enjoys working with rising marketing stars. She loves the outdoors, hanging out with family and friends, working with smart people, sailing and wine!