Why Certain Integrations?
Share data between Certain and your marketing technology stack
Certain’s solution includes true bi-directional and native integrations, not just connectors. Certain fits seamlessly into your marketing technology ecosystem and allows you to truly automate the capture and flow of data from your events. Now you can treat events just like you do your other marketing campaigns.
Accelerate your sales cycle with timely event data
Your attendees tell you a lot about themselves by what they do at your event. We’ll help you enhance your lead scoring by sending this valuable info to your MA and CRM systems where you can immediately put it to work.
- Capture activity (sessions attended, demo views, meetings with sales)
- Pre-configure campaigns to encourage action, while actually at your event
- Send personalized post event offers based on attendee engagement
Credible Event ROI
Solve tracking event performance with credible metrics
All marketers know the challenges of arriving at an accurate event ROI number. This is especially true for offline activities like events. With Certain, you can deliver a credible ROI number to your CMO and CFO.
Incorporate campaign data provided by Certain, and revenue data (often provided by CRM) into attribution and event ROI calculations in Oracle Eloqua and Marketo.
Integrate your applications
Ensure the data you capture from your events is integrated with data from across your technology stack so you get a more holistic view of your customers and prospects
Bring events online
Capture all attendee touchpoints at your event and use Certain’s integration to automatically sync this data with your marketing automation and CRM systems
Increase the visibility of event status and event ROI with reporting and insight into event data
Deliver credible event ROI
Incorporate campaign and revenue data into attribution and ROI calculations in Oracle Eloqua and Marketo
Automate all of your global events, no matter what size or how complex. All from one end-to-end Event Automation platform.
The power of Certain’s platform completely within Oracle Eloqua. Manage all of your events and event campaigns in one place.
Easily manage all conference logistics so you can focus on what matters: hitting your aggressive lead and revenue goals.