Events, like roadshows and conferences, are offline activities. Traditionally, its been difficult to measure and prove this kind of offline effectiveness. Certain converts offline engagement into data signals through our native, bi-directional integrations with marketing automation platforms like Oracle Eloqua and Marketo to bridge this data chasm.
Certain’s solution includes true bi-directional and native integrations, not just connectors. Certain fits seamlessly into your marketing technology ecosystem and allows you to truly automate the capture and flow of data from your events. Now you can treat events just like you do your other marketing campaigns.
Your attendees tell you a lot about themselves by what they do at your event. We’ll help you enhance your lead scoring by sending this valuable info to your MA and CRM systems where you can immediately put it to work.
All marketers know the challenges of arriving at an accurate event ROI number. This is especially true for offline activities like events. With Certain, you can deliver a credible ROI number to your CMO and CFO.
Incorporate campaign data provided by Certain, and revenue data (often provided by CRM) into attribution and event ROI calculations in Oracle Eloqua and Marketo.
Ensure the data you capture from your events is integrated with data from across your technology stack so you get a more holistic view of your customers and prospects
Capture all attendee touchpoints at your event and use Certain’s integration to automatically sync this data with your marketing automation and CRM systems
Increase the visibility of event status and event ROI with reporting and insight into event data
Incorporate campaign and revenue data into attribution and ROI calculations in Oracle Eloqua and Marketo
Automate all of your global events, no matter what size or how complex. All from one end-to-end Event Automation platform.
Enterprise Scalability
The power of Certain’s platform completely within Oracle Eloqua. Manage all of your events and event campaigns in one place.
EventStream
Easily manage all conference logistics so you can focus on what matters: hitting your aggressive lead and revenue goals.
Certain Conferences
Personalize event experiences and provide meaningful connections that accelerate your business goals.