Events, in-person or virtual, are difficult to measure when it comes to engagement and ROI. Certain converts event data and engagement into actionable signals through our native, bi-directional integrations with marketing automation, CRM and collaboration tools like Oracle Eloqua, Marketo and Salesforce to power your sales and marketing.
Certain’s solutions include bi-directional and native integrations, not simple connectors. Certain fits seamlessly into your marketing technology ecosystem and allows you to truly automate the capture and flow of data from your events. Now you can treat events just like you do your other marketing campaigns.
Your attendees tell you a lot about themselves by what they do at your event. We’ll help you enhance your lead scoring by sending this valuable info to your MA and CRM systems where you can immediately put it to work.
All marketers know the challenges of arriving at an accurate event ROI number. This is especially true for events. With Certain, you can deliver a credible ROI number to your CMO and CFO.
Incorporate campaign data provided by Certain, and revenue data into attribution and event ROI calculations in Oracle Eloqua and Marketo.
Ensure the data you capture from your events is integrated with data from across your technology stack so you get a more holistic view of your attendees
Capture all attendee touchpoints at your event and use Certain’s integration to automatically sync this data with your marketing automation and CRM systems
Increase the visibility of event status and event ROI with reporting and insight into event data
Incorporate campaign and revenue data into attribution and ROI calculations in Oracle Eloqua and Marketo
Personalize event experiences and provide meaningful connections that accelerate your business goals.