SAN FRANCISCO – September 19, 2018 – Certain, an industry leader in enterprise event automation, has named Bill Hu as its new vice president of sales. Hu will be responsible for scaling and expanding the company’s sales organization, streamlining sales operations and strengthening overall execution of the team.
Hu joins Certain from Layer––a provider of messaging software for apps––where he served as the vice president of sales, leading go-to-market sales strategies and tripling revenue growth in one year. Before Layer, Hu was the regional vice president of sales at Gainsight, and director of sales for cloud-based sales performance management software company Xactly, where he led the highest performing team, helping drive company growth from $5M to $75M in annual recurring revenue. As a first step in moving Certain’s sales strategy forward, Hu plans to expand the sales team and welcome additional enterprise representatives to build the organization to scale.
“I am excited to join Certain at this momentous growth stage for the company and the event management industry at large,” said Hu. “Forward-looking marketers are recognizing the role event automation plays in transforming a company’s event strategy to meet increasing customer expectations and accelerate growth. Certain’s sales team has done an incredible job molding the company into the enterprise market leader it is today, and our goal is to now bring the business to the next level, strengthening sales cycles and building stronger, more meaningful customer relationships.”
Hu’s hire comes at an exciting time for Certain following the company’s acquisition of Gather Digital, a leader in developing next generation mobile event applications for enterprises, associations and educational institutions, last December. Since the acquisition, Certain’s product line has been significantly up-leveled: Certain Arrive provides a smooth check-in experience for attendees with VIP alert features, while Certain Platform works as a complete end-to-end event automation solution allowing enterprises to capture greater data on their attendees to power real-time marketing at global scale. In June, the company announced its premier event mobile app, Certain Touchpoint, to drive greater engagement, and bring event attendees closer together.
“Event automation is an integral part of today’s marketing technology stack. Digitally-savvy marketers are under increasing pressure to prove high returns and showcase the value face-to-face meetings still hold,” said Peter Micciche, CEO of Certain. “Bill has an extensive enterprise background and proven track record for his successful sales leadership, and we’re thrilled to have him lead our team into the next phase of growth.”
Certain is the leading enterprise event automation platform that helps data-driven marketers and event professionals integrate rich buying signals and attendee insights into omni-channel marketing campaigns to improve sales and marketing results and deliver event ROI. Certain partners with hundreds of companies across tens of thousands of events with millions of attendees. Visit www.certain.com for more information.
Hotwire Global for Certain