Event Platform Overview

A New Approach to Event Management

It’s time to rethink how you create, manage and leverage events in your business. Attendees expect personalization and mobile access, while marketing VPs and CMOs demand accountability and results. This is where Certain delivers.

The Certain event management platform assembles everything you need to create and manage events that attract and engage attendees while achieving your marketing objectives.

Certain offers a complete, end-to-end platform for managing all phases of the event lifecycle, from initial planning to ROI and analysis:

  • Plan and manage events: Collaborate with vendors, speakers, attendees and stakeholders to plan and manage your events. The cloud-based Certain platform offers travel and accommodations management and PCI-compliant, secure payment solutions.

Using Certain will change the way you manage events:

  • Give each attendee a unique experience with logic-driven online registration and personalized event agendas, including recommended sessions and one-to-one appointments
  • Differentiate your events with mobile apps and personalized content – while keeping complete control over branding and look-and-feel at all times
  • Gain new insight into attendee interests with event behavior tracking
  • Increase event revenue opportunities by offering targeted sponsorships to specific attendee segments
  • Reduce event costs through smart sourcing, competitive negotiations and a standardized solution across your organization
  • Track costs and demonstrate the return on your event investment
  • Streamline event management using cloud-based collaboration with everyone on your team while ensuring a memorable experience for your attendees, speakers, vendors and others

No matter how large or complex your events, the Certain platform makes it easier to achieve the results you need.

Attendee Registration & Management
Event Logistics Management
Personalized Event Views™
1-to-1 Appointment Matching
Native Mobile Applications
Email Marketing powered by ExactTarget®
Planning & Collaboration
Qualifications & Approvals
Venue Sourcing
Travel & Accommodations
Payment Processing
Event Intelligence
Marketo, Eloqua, & Salesforce.com Integrations
REST-based API

Download the "Essential Guide to Successful Events" to discover how you can maximize your event success.