A New Approach to Event Management
It’s time to rethink how you create, manage and leverage events in your business. Attendees expect personalization and mobile access, while marketing VPs and CMOs demand accountability and results. This is where Certain delivers.
The Certain event management platform assembles everything you need to create and manage events that attract and engage attendees while achieving your marketing objectives.
Certain offers a complete, end-to-end platform for managing all phases of the event lifecycle, from initial planning to ROI and analysis:
- Plan and manage events: Collaborate with vendors, speakers, attendees and stakeholders to plan and manage your events. The cloud-based Certain platform offers best-in-class venue sourcing, travel and accommodations management and PCI-compliant, secure payment solutions.
- Increase attendee engagement and event value: Deliver personalized event experiences that combine targeted content and activities, social networks and mobile apps. Help people make the right connections at your events with powerful 1-to-1 appointment scheduling.
- Measure and analyze your results: Events generate rich demographic and behavioral data. Using Certain, you can track attendee behavior, integrate it with sales and marketing automation systems and report ROI your stakeholders.
Using Certain will change the way you manage events:
- Give each attendee a unique experience with logic-driven online registration and personalized event agendas, including recommended sessions and one-10-one appointments
- Differentiate your events with mobile apps and personalized content – while keeping complete control over branding and look-and-feel at all times
- Gain new insight into attendee interests with event behavior tracking
- Increase event revenue opportunities by offering targeted sponsorships to specific attendee segments
- Reduce event costs through smart sourcing, competitive negotiations and a standardized solution across your organization
- Track costs and demonstrate the return on your event investment
- Streamline event management using cloud-based collaboration with everyone on your team while ensuring a memorable experience for your attendees, speakers, vendors and others
No matter how large or complex your events, the Certain platform makes it easier to achieve the results you need.
Attendee Registration & Management
Event Logistics Management
Personalized Event Views™
1-to-1 Appointment Matching
Native Mobile Applications
Email Marketing powered by ExactTarget®
Planning & Collaboration
Qualifications & Approvals
Travel & Accommodations
Marketo, Eloqua, & Salesforce.com Integrations
Download the “Essential Guide to Successful Events” to discover how you can maximize your event success.