ABM is a Team Sport: Stories from the Field
Presented By: Kristen Alexander, Jessica Fewless, & Rose Morabito
You’ve seen the headlines. You’ve read the success stories. You know Account-Based Marketing (ABM) is key to your continued success. But how do you translate everything you’ve heard into execution and results for your organization?
We’ll go beyond the buzz and hype surrounding the strategy and share real-world stories from two ABM pros. In this webinar, they will cover:
- Their ABM campaign ideation, collaboration and measurement strategies
- How they leveraged different teams to execute successful campaigns
- Best practices for running integrated ABM campaigns