Dealertrack participates in a very large automotive industry event: National Automotive Dealers Association (NADA) Expo Connect Conference, which attracts 22,000 attendees annually. NADA serves primarily as a sales show for Dealertrack, allowing the Dealertrack sales and leadership teams to connect directly with their customers through product demos and meetings during the show. This year, Dealertrack’s booth spanned almost 10,000 square feet, containing 64 demo stations and 15 meeting rooms.