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Published in Podcasts category

How to Maximize Value from Event Marketing


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Podcast

How to Maximize Value from Event Marketing

Nobody knows more about event marketing than our CMO, Kristen Alexander. In this DemandGen Radio podcast episode, Kristen shares valuable tips around building successful event marketing strategies that lead to better in-person interactions.

She also highlights the importance of leveraging event-related data and how to properly setup attribution for this marketing channel.


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