While in-person events are consistently a huge area of spend for most marketing organizations, it can be incredibly difficult to quantify ROI. Many companies struggle with being able to capture and act in real-time on the buying signals emitted from event attendees.

Learn how National Instruments is driving increased leads and improving operational efficiency by deploying an end-to-end event automation platform with a deep, native and bi-directional integration with Oracle Eloqua. Hear best practices on how to capture more accurate signals from your event attendees and engage them immediately with the right offer at the right time.