The Top 8 Tips for a Successful Event Strategy
Kristen Alexander (CMO of Certain), Matt Heinz (President of Heinz Marketing), and Sydney Leopold (Marketing Manager, Global Events at Sophos) discuss:
- Foundational elements in building a successful event strategy
- Tips to manage budgets and measure event ROI
- Best practices for pre, during, and post event efforts
- Ways to align your event strategy with your overall company goals
Events represent one of your biggest marketing expenditures, but, if executed well, can deliver some of the highest levels of ROI amongst all other initiatives…event success relies on more than the size of your checkbook!