Masters of Events is a podcast dedicated to helping you deliver memorable events with measurable business results. Join our lineup of world-class marketers and event planners as we explore delivering exceptional event experiences, and cover best practices for using data to build relationships and drive pipeline.
Hosted by Kristen Alexander, CMO at Certain, each episode features topics like event planning, running conferences and global events, marketing and promoting events, using event technology, developing a data strategy and success metrics, personalization, attendee engagement, event ROI and more.
Click to open in iTunes (links for all other platforms available above)
Episode 1
Rodney Siebels, Head of Global Events, National Instruments
Episode 2
Jessica Fewless, VP of Customer Experience, Demandbase
Episode 3
Sydney Leopold, Marketing Manager, Global Programs & Events, Sophos
Episode 4
Benny Aguila, Sr. Marketing Events Specialist, Blue Shield of California
Episode 5
Merideth Ranahan, Sr. Manager of Event Production, CapitalOne
Episode 6
Lee Odden, CEO & Co-Founder, TopRank Marketing
Personalize event experiences and provide meaningful connections that accelerate your business goals.