Masters of Events is a podcast dedicated to helping you deliver memorable events with measurable business results. Join our lineup of world-class marketers and event planners as we explore delivering exceptional event experiences, and cover best practices for using data to build relationships and drive pipeline.
Hosted by Kristen Alexander, CMO at Certain, each episode features topics like event planning, running conferences and global events, marketing and promoting events, using event technology, developing a data strategy and success metrics, personalization, attendee engagement, event ROI and more.
Click to open in iTunes (links for all other platforms available above)
Episode 1
Why Events Need to Be a Key Part of Your Marketing Plan w/ Rodney Siebels, Head of Global Events, National Instruments
Episode 2
How ABM Has Changed the Game for Event Marketers w/ Jessica Fewless, VP of Customer Experience, Demandbase
Episode 3
How a Great Team, the Right Technology, and Meaningful Metrics Can Lead to Successful Events and Increased ROI w/ Sydney Leopold, Marketing Manager, Global Programs & Events, Sophos
Episode 4
4 Questions to Ask Your Event Attendees That Will Help You Build a Better Guest Experience w/ Benny Aquila, Sr. Marketing Events Specialist, Blue Shield of California
Episode 5
How to Produce Internal Events That People Actually Want to Attend w/ Merideth Ranahan, Sr. Manager of Executive Event Production, CapitalOne
Episode 6
Why Influencers & Events Are Made for Each Other w/ Lee Odden, CEO & Co-Founder, TopRank Marketing
Personalize event experiences and provide meaningful connections that accelerate your business goals.