Stop Customizing & Start Optimizing Your Events

While in-person events are consistently a huge area of spend for most marketing organizations, it can be incredibly difficult to quantify ROI. Many companies struggle with being able to capture and act in real-time on the buying signals emitted from event attendees.

Learn how National Instruments is driving increased leads and improving operational efficiency by deploying an end-to-end event automation platform with a deep, native and bi-directional integration with Oracle Eloqua. Hear best practices on how to capture more accurate signals from your event attendees and engage them immediately with the right offer at the right time.

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Put Your Events on Autopilot: How Savvy Marketers Drive Higher Results From Events

On average, events make up 30% of a marketing organization's budget, yet 59% of marketers have no way of measuring the success of their events. Fragmented data and the inability to capture insight-rich customer and prospect data from events inhibits the ability to launch highly targeted, real-time campaigns with the right message at the right time.

Join David Johnson, Director of Product Marketing at Oracle Marketing Cloud, and Ron Corbisier, CEO of Relationship One, to learn how innovative marketing teams are using technology and deep, native integrations to not only quantify the ROI from their events, but also drive greater pipeline, revenue and operational efficiency from their teams.


5 Minutes to Pipeline: How to Convert Event Buying Signals into Revenue

B2B marketers spend the majority of their marketing spend on in-person events, yet most continue to treat event planning and execution very tactically. When prospects and customers take time out of their busy schedule to attend your event, they are making an investment in your business. So how can B2B marketers leverage that investment, capturing attendee buying signals and engaging with those buyers in more relevant interactions before, during, and after your event?