A New Approach to Event Management

Certain Inc / Products / Platform Overview


Certain’s comprehensive enterprise event management platform offers marketers and event planners a new approach to event management. An approach that delivers more powerful and productive event experiences and accelerates business for all participants. By integrating personalization, appointment matching and mobile technologies into a single platform, Certain supports consistently branded, engaging events.

  • New personalized event experiences guide attendees to relevant content - sessions, activities, and social networks.
  • Powerful 1-to-1 appointment scheduling connects attendees in pre-scheduled meetings where they can prepare ahead of time and meet without distractions.
  • Mobile and social technologies deliver an exceptional attendee check in experience, give attendees a voice, encourage participation and learning, and engage them with your event, featured brands and products, and other participants.

With Certain-powered events, attendees can take control of their event experience and design it to meet their educational and networking needs. Event owners, exhibitors, and sponsors no longer leave connecting with target audience members or delivering valuable content to chance. As a result, each participant is able to maximize the value of their event investment and accelerate their business.


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Efficient Planning and Management
Throughout the event lifecycle, Certain’s planning, budgeting, and collaboration capabilities enable cross-functional teams to effectively communicate and execute every aspect of the event on budget. Organizations can streamline processes and reduce costs with Certain’s best-in-class venue sourcing, travel and accommodations management, and secure payment solutions.  

 

Effectively Engage Audiences
Personalized event experiences ensure that content and connections are tailored to the specific needs and interests of each participant, while mobile and social technologies drive deeper event participation. All event interactions completely and consistently reflect your brand.  

 

Understand and Measure Results
The tremendous amount of data generated through all of the various digital touchpoints at your event is captured in the Certain platform to create rich demographic and behavioral profiles, track costs, and report ROI to your stakeholders. Standards-based APIs flow this data into other enterprise systems, such as financial or CRM, to maximize this intelligence across your entire organization.

 

Certain’s comprehensive enterprise event management platform
supports events of any size and level of complexity.


Attendee Registration & Management
Personalized Event Views™
1-to-1 Appointment Matching
Integrated Mobile Applications
Virtual Events & Communities
Email Marketing powered by ExactTarget®

Planning & Collaboration
Qualifications & Approvals
Sourcing powered by Lanyon®
Travel & Accommodations
Payment Processing

Event Intelligence

Standards-based API 
 

Download the "Essential Guide to Successful Events" to discover how you can maximize your event success.  

 

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