Certain, Inc. is led by a global team of experienced and talented executives, whose industry vision and rich business technology experience have resulted in innovative solutions that continue to surpass the demands of modern events while also delivering business value to all stakeholders.

Douglas E. Goldman


Doug is the Chairman and founder of Certain Inc. His entrepreneurial drive and spirit can be traced to his Levi Strauss family history and one of the world’s great brands.

As a philanthropist, Doug has served on the boards of the Goldman School of Public Policy, Haas School of Business at the University of California at Berkeley, the Goldman Environmental Foundation, and the Goldman Prize Jury. He also serves as President of the Lisa and Douglas Goldman Fund which makes valuable contributions to a variety of fields including youth, civic affairs, civil and human rights, education, environment and social and Jewish affairs and human services.

Doug received a Bachelor’s degree in Psychology from the University of California at Berkeley and earned his M.D. from the Sackler School of Medicine at Tel-Aviv University in Israel.

Interesting Insights:

  • Earlier in his career, Doug became a board-certified emergency physician.
  • He is the founder and chief architect of a computerized research center for Jewish genealogy at the Museum of the Diaspora in Tel-Aviv.
  • Cal Blue and gold are his colors. Go Bears!

Peter Micciche

Chief Executive Officer

Peter is CEO of Certain, Inc. and has led the Company’s drive to deliver measurable results to enterprise marketers from events. Previously, he was CEO of Native Minds (acquired by Verity); CEO of Kinecta (acquired by Stellent); President, Cognos Corp (acquired by IBM) and SVP Sales Americas for Nuance. Peter’s earlier career included sales and sales executive roles at GE Software.

Peter earned a Bachelor of Science degree in accounting and finance from Boston College and an MBA degree from Suffolk University in Boston, MA.

Interesting Insights:

When I was introduced to Certain I realized from my BI experience the exciting opportunity that event data could mean for marketing and sales. Data from events is a rich source of buyer behavioral predictions and I knew from my enterprise sales experience that face to face meetings at events are a powerful way to propel sales cycles. The opportunity to leverage events to drive sales and marketing was irresistible.

I’m on a never ending journey to learn to play jazz piano and create music through improvisation. My three kids play guitar and our interest in jazz and blues keeps our relationship in tune (pun intended). We moved to the Bay Area twenty years ago but family (including two of my kids) in Boston keep us close to our lobster and chowder roots!


Brian Bailard

Chief Revenue Officer

Brian Bailard serves as Certain’s CRO responsible for the company’s global sales, marketing, and partner initiatives. He has extensive executive management experience primarily focused on high growth SaaS companies delivering solutions for innovative marketers. Previously, Brian held revenue-oriented executive positions at MarketShare, HootSuite, SocialText and Lyris. Brian earned a BS from Stanford University and an MBA from the Harvard Business School.

Why I joined Certain:
I came to Certain to help solve some problems that have frustrated marketing and sales leaders (like me) forever: how do I generate more revenue and pipeline from events? How do I get my salespeople in 1-on-1 meetings with prospects at events? How can field marketing improve results when we exhibit? And, can someone please help me track ROI for events? Certain is attacking all these issues and I wanted to be a part of the Certain team.

Interesting Insights:

  1. I’m a family man first.
  2. I love history – reading, writing, watching, experiencing!
  3. The scariest thing I have ever done is skydiving…since I “struggle” with heights.

Follow on Twitter


Aleks Rabrenovich

Chief Financial Officer

Aleks is responsible for Certain’s finance, accounting, human resources, and legal functions. He brings 25 years of private and public company finance experience to Certain, including venture capital backed and Fortune 500 organizations.

Prior to joining Certain, Aleks held executive and senior financial management positions at Venturi Wireless, NativeMinds (acquired by Autonomy), Corio, (acquired by IBM), Navigation Technologies (acquired by Nokia), The Ask Group (acquired by Computer Associates), and Compaq Computer (acquired by HP).

Aleks holds an MBA from San Jose State University.

Why I joined Certain:
I was attracted to Certain because event management applications are at the intersection of three trends – SaaS for major enterprise applications, marketing organizations investing in automation, and big data. This is creating a unique opportunity for Certain to finally enable enterprises to realize and measure value from events as largest component of marketing budgets.

Interesting Insights:

  1. I am an avid golfer.
  2. I am a big WWI and WWII history buff.
  3. Go Quakes!!!


Valerie Williams

Vice President, Human Resources

As Vice President of Human Resources for Certain, Inc., Valerie is responsible for supporting growth ambitions across Certain’s worldwide offices.

Valerie has over 20 years experience designing and delivering human resources programs to attract, develop, reward and retain the talent necessary to achieve business success.

She has served as a human resources executive with highly regarded industry leaders including The Walt Disney Company, Apple Computer, BEA Systems and Siperian (acquired by Informatica) and has been a consultant, coach, and strategic advisor to clients in the entertainment, technology, and consumer products industries. Most recently Valerie served as the Principal Consultant at Nashira Coaching, a boutique consulting firm specializing in HR strategy and organizational effectiveness.

Valerie completed her undergraduate studies at West Virginia University and the executive management program at the University of Southern California along with being a graduate of the Coaches Training Institute.


Jasvinder Matharu

Vice President, Engineering

Jasvinder is responsible for managing all facets of software development for Certain’s enterprise event management solutions. She joined Certain in August 2012 and brings 20 years of experience building global engineering teams for both start-ups and public companies in Silicon Valley. Prior to joining Certain, Jas held engineering positions at Loc-aid, a leading provider of Location as a Service where she built the Location Services Group from the ground up and architected and launched the Geofence Engine API software platform. Before Loc-aid, Jasvinder served as the VP Engineering Operations at Phoenix Technologies. Jas holds a Bachelor of Engineering from Thapar University, Patiala, India.

Why I joined Certain:
I became fascinated with the event management space and Certain’s vision of up leveling the conversation from managing events to generating more revenue and pipeline from events. Certain was working on solving problems such as how to provide personalized engagement with attendees for events; how can events help enrich the digital footprint of an attendee; and how marketers track ROI for events. I wanted to be a part of the team driving this transformation.

Interesting Insights:

  1. I’m a homebody.
  2. I love gardening! It’s my stress reliever!
  3. I enjoy being a handywoman. As a family project, designed and built an octagon shaped gazebo, my most treasured valuable.

Follow on Twitter


Glen Bentley

Vice President Product Management

Glen is responsible for defining product direction and strategy at Certain. Glen has over 20 years of leadership experience in the software industry. He is an inventor on two software patents, has worked at multiple successful startups, and has directed product development and product management efforts at enterprise software leaders such as IBM and Informatica. Glen holds a Bachelor of Business Administration in Business Management from Bryant University and a Masters of Business Administration from Bentley University.

Why I joined Certain:
After being introduced to Certain, I was immediately drawn in by the enormously talented and dedicated team of people at the company. I quickly realized that this, coupled with what was already the industry leading event management solution, offered a tremendous opportunity to help shape a product focused on making customers and partners even more successful in delivering events. I was, and continue to be, excited about delivering solutions that make it easier for event professionals to shine, marketing teams to drive messaging and measure event ROI, and for attendees to have personalized and rewarding experiences at events.

Interesting Insights:

  1. Exercise helps keep me (somewhat) sane – I’m an avid runner and aspiring swimmer.
  2. I’m a bit of a geek at heart - In my spare time I enjoy developing mobile apps; I have 2, and counting, on iTunes.
  3. My favorite job to date - A summer working at Disney World in Florida.


Gerard Larios

Vice President, Dev Ops & IT

Gerard Larios brings a wealth of experience ensuring that the Certain platform delivers an outstanding customer experience through superior technology operations. With nearly 20 years of experience in technology operations working with rapid growth companies, he came to Certain to build out the platform and to ensure it can meet a rapidly growing demand for greater ROI around events. His focus is on the design and implementation of solutions that enhance the performance, security, and efficiency of Certain’s products. He served four years in the United States Marine Corps and did his undergraduate work at San Francisco State University.

Interesting Insights:

  1. I’m a self-prescribed health nut and love the great outdoors.
  2. I love to travel… with a strong bias for beaches.
  3. I enjoy coaching youth teams - soccer, baseball, softball — kids keep you young!


Mark Jauregui

Vice President, Services & Customer Success

Mark Jauregui leads Certain’s global services and customer success organizations. He brings to Certain his extensive background in sales and client engagement, scaling, and managing global services organizations for high growth SaaS, integrated marketing, and management consulting companies. Prior to joining Certain, Mark held leadership positions at companies such as Oracle, Eloqua, NetSuite, and KPMG/BearingPoint Consulting. Mark holds a Bachelor of Business Administration in Business Management from Boise State University.

Why I joined Certain:
I joined Certain to help marketers close the loop with what is typically their largest investments for generating revenue, events. My experience in marketing automation has engrained in me how important data driven marketing is, and I saw the hole left in this process when events are logistics driven vs. revenue and attendee experience results driven by an events platform for the Marketer, which is Certain.

Interesting Insights:

  1. I speak some Basque.
  2. Travel is a passion.
  3. I am a little bit of an adrenaline fan; I drive 150mph go-karts called superkarts at the national level, and am a class 4 whitewater kayaker.


Subscribe to Our Blog

Get articles delivered to your inbox.
Enter your email and we'll send you a free Event Success Kit!