Leadership

Certain, Inc. is led by a global team of experienced and talented executives, whose industry vision and rich business technology experience have resulted in innovative solutions that continue to surpass the demands of modern events while also delivering business value to all stakeholders.

Douglas E. Goldman

Chairman

Doug is the Chairman and founder of Certain Inc. His entrepreneurial drive and spirit can be traced to his Levi Strauss family history and one of the world’s great brands.

As a philanthropist, Doug has served on the boards of the Goldman School of Public Policy, Haas School of Business at the University of California at Berkeley, the Goldman Environmental Foundation, and the Goldman Prize Jury. He also serves as President of the Lisa and Douglas Goldman Fund which makes valuable contributions to a variety of fields including youth, civic affairs, civil and human rights, education, environment and social and Jewish affairs and human services.

Doug received a Bachelor’s degree in Psychology from the University of California at Berkeley and earned his M.D. from the Sackler School of Medicine at Tel-Aviv University in Israel.

Interesting Insights:

  • Earlier in his career, Doug became a board-certified emergency physician.
  • He is the founder and chief architect of a computerized research center for Jewish genealogy at the Museum of the Diaspora in Tel-Aviv.
  • Cal Blue and gold are his colors. Go Bears!

Peter Micciche

Chief Executive Officer

Peter is CEO of Certain, Inc. and has led the Company’s drive to deliver measurable results to enterprise marketers from events. Previously, he was CEO of Native Minds (acquired by Verity); CEO of Kinecta (acquired by Stellent); President, Cognos Corp (acquired by IBM) and SVP Sales Americas for Nuance. Peter’s earlier career included sales and sales executive roles at GE Software.

Peter earned a Bachelor of Science degree in accounting and finance from Boston College and an MBA degree from Suffolk University in Boston, MA.

Interesting Insights:

When I was introduced to Certain I realized from my BI experience the exciting opportunity that event data could mean for marketing and sales. Data from events is a rich source of buyer behavioral predictions and I knew from my enterprise sales experience that face to face meetings at events are a powerful way to propel sales cycles. The opportunity to leverage events to drive sales and marketing was irresistible.

I’m on a never ending journey to learn to play jazz piano and create music through improvisation. My three kids play guitar and our interest in jazz and blues keeps our relationship in tune (pun intended). We moved to the Bay Area twenty years ago but family (including two of my kids) in Boston keep us close to our lobster and chowder roots!

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Aleks Rabrenovich

Chief Financial Officer

Aleks is responsible for Certain’s finance, accounting, and legal functions. He brings 25 years of private and public company finance experience to Certain, including venture capital backed and Fortune 500 organizations.

Prior to joining Certain, Aleks held executive and senior financial management positions at Venturi Wireless, NativeMinds (acquired by Autonomy), Corio, (acquired by IBM), Navigation Technologies (acquired by Nokia), The Ask Group (acquired by Computer Associates), and Compaq Computer (acquired by HP).

Aleks holds an MBA from San Jose State University.

Why I joined Certain:
I was attracted to Certain because event management applications are at the intersection of three trends – SaaS for major enterprise applications, marketing organizations investing in automation, and big data. This is creating a unique opportunity for Certain to finally enable enterprises to realize and measure value from events as largest component of marketing budgets.

Interesting Insights:

  1. I am an avid golfer.
  2. I am a big WWI and WWII history buff.
  3. Go Quakes!!!

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Kristen Alexander

Vice President, Marketing

Kristen Alexander leads Marketing at Certain including go-to-market strategy, demand generation, product marketing and corporate communications. Kristen brings 17 years of industry experience inside Fortune 100 companies and high-growth startups to the role, in both enterprise and consumer companies. Most recently, Kristen led marketing at Aviso, a leader in predictive analytics for sales and Agari, a high growth leader in cybersecurity. Prior to Agari, Kristen held senior roles at Disney Interactive. Kristen holds a Bachelor in Business Administration from New York University.

Why I joined Certain:

Events are such an important part of delivering a world-class customer journey. At the same time, they are so challenging for marketers to pull off well, from a technology and attendee experience perspective as well as in quantifying attendee engagement and overall ROI. Certain delivers the ultimate customer experience for events and it’s a huge win for marketers which is why I wanted to be a part of this transformation.

Three things you need to know about me:

  1. I have fun playing with technology that solves for efficiency - my favorite for team collaboration is Asana
  2. I love being a mom, and am relishing being my daughter’s soccer coach
  3. I’m a night owl

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Jasvinder Matharu

Vice President, Engineering

Jasvinder is responsible for managing all facets of software development for Certain’s enterprise event management solutions. She joined Certain in August 2012 and brings 20 years of experience building global engineering teams for both start-ups and public companies in Silicon Valley. Prior to joining Certain, Jas held engineering positions at Loc-aid, a leading provider of Location as a Service where she built the Location Services Group from the ground up and architected and launched the Geofence Engine API software platform. Before Loc-aid, Jasvinder served as the VP Engineering Operations at Phoenix Technologies. Jas holds a Bachelor of Engineering from Thapar University, Patiala, India.

Why I joined Certain:
I became fascinated with the event management space and Certain’s vision of up leveling the conversation from managing events to generating more revenue and pipeline from events. Certain was working on solving problems such as how to provide personalized engagement with attendees for events; how can events help enrich the digital footprint of an attendee; and how marketers track ROI for events. I wanted to be a part of the team driving this transformation.

Interesting Insights:

  1. I’m a homebody.
  2. I love gardening! It’s my stress reliever!
  3. I enjoy being a handywoman. As a family project, designed and built an octagon shaped gazebo, my most treasured valuable.

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Gerard Larios

Vice President, Dev Ops & IT

Gerard Larios brings a wealth of experience ensuring that the Certain platform delivers an outstanding customer experience through superior technology operations. With nearly 20 years of experience in technology operations working with rapid growth companies, he came to Certain to build out the platform and to ensure it can meet a rapidly growing demand for greater ROI around events. His focus is on the design and implementation of solutions that enhance the performance, security, and efficiency of Certain’s products. He served four years in the United States Marine Corps and did his undergraduate work at San Francisco State University.

Interesting Insights:

  1. I’m a self-prescribed health nut and love the great outdoors.
  2. I love to travel… with a strong bias for beaches.
  3. I enjoy coaching youth teams - soccer, baseball, softball — kids keep you young!

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Mark Jauregui

Vice President, Services & Customer Success

Mark Jauregui leads Certain’s global services and customer success organizations. He brings to Certain his extensive background in sales and client engagement, scaling, and managing global services organizations for high growth SaaS, integrated marketing, and management consulting companies. Prior to joining Certain, Mark held leadership positions at companies such as Oracle, Eloqua, NetSuite, and KPMG/BearingPoint Consulting. Mark holds a Bachelor of Business Administration in Business Management from Boise State University.

Why I joined Certain:
I joined Certain to help marketers close the loop with what is typically their largest investments for generating revenue, events. My experience in marketing automation has engrained in me how important data driven marketing is, and I saw the hole left in this process when events are logistics driven vs. revenue and attendee experience results driven by an events platform for the Marketer, which is Certain.

Interesting Insights:

  1. I speak some Basque.
  2. Travel is a passion.
  3. I am a little bit of an adrenaline fan; I drive 150mph go-karts called superkarts at the national level, and am a class 4 whitewater kayaker.

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