Certain, Inc. is led by a global team of experienced and talented executives, whose industry vision and rich business technology experience have resulted in innovative solutions that continue to surpass the demands of modern events while also delivering business value to all stakeholders.

Certain Executive Team


Doug Goldman, Chairman of Certain Inc.
Douglas E. Goldman, Chairman

Doug Goldman’s accomplishments span a variety of world class commercial, philanthropic and career interests.

As an entrepreneur, Doug’s early business and technology contributions to Certain Inc. started the company down the path to becoming the leading provider of solutions to the event and meeting industry. Today, Certain serves over 1,800 customers and 8 million attendees around the globe.

As the founder of Certain Inc., Doug’s entrepreneurial drive and spirit can be traced to his family history as a descendant of Levi Strauss, who invented the blue jean and spawned one of the world’s great brands. Doug’s experience as a technology industry entrepreneur are rooted in his role as the founder and chief architect of a computerized research center for Jewish genealogy at the Museum of the Diaspora in Tel-Aviv.

As a philanthropist, Doug has served on the boards of dozens of national, international and local organizations.

Doug currently serves on the board of the Goldman School of Public Policy and the Haas School of Business at the University of California at Berkeley, the Harold Hartog School of Government and Policy at Tel-Aviv University, the Goldman Environmental Foundation, and the Goldman Prize Jury. He also serves as President of the Lisa and Douglas Goldman Fund which makes valuable contributions to a variety of fields including youth, civic affairs, civil and human rights, education, environment and social and Jewish affairs and human services. As Chairman of the Stern Grove Festival Association, the oldest annual free concert series in the United States Doug spearheaded a stunning, award-winning $15 million renovation of the Sigmund Stern Grove in San Francisco.

Doug also has an extensive background in medicine. Earlier in his career, Doug became a board-certified emergency physician and practiced at Mount Zion Hospital & Medical Center and Marshal Hale Memorial Hospital in San Francisco. He also served as the Medical Director of the Emergency Medical Services Agency for the City and County of San Francisco. As an expert in emergency medicine, EMS and pre-hospital care, Doug is the only emergency physician to have served on the San Francisco Fire Commission.

Doug received a Bachelor’s degree in Psychology from the University of California at Berkeley and earned his M.D. from the Sackler School of Medicine at Tel-Aviv University in Israel.


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Peter Micciche, Chief Executive Officer

Peter Micciche serves as Certain’s President and CEO responsible for the Company’s vision, strategy, and global operations. He has extensive executive management and board level experience in public and private software companies, including roles as president of Cognos Corp. the leading business intelligence vendor (acquired by IBM); CEO of NativeMinds, Inc. (acquired by Verity and now Autonomy); and CEO of Kinecta Corp. (acquired by Stellent and now Oracle). In addition, Peter served as a director of Centura, Inc. a NASDAQ traded company.

In addition to his experience running technology companies, Peter also brings a wealth of experience from other senior executive roles. He served as senior vice president of sales, at Americas for Nuance Communications Inc., a $1 billion provider of speech recognition solutions, and was senior vice-president of sales for ChannelPoint Inc., a leading provider of solutions for the financial services and insurance industry. Peter was also vice president and general manager of ASK/INGRES, a $500M business software company where he was responsible for the North American applications, data base business as well as global customer service.

Peter was also an advisor to venture capital and private equity firms as well as chief executive of enterprise software and Web 2.0 companies, providing guidance on raising capital and strategy.

Peter earned a Bachelor of Science degree in accounting and finance from Boston College and an MBA degree from Suffolk University in Boston, MA.


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brian bailard
Brian Bailard, Chief Revenue Officer

Brian Bailard serves as Certain’s CRO responsible for the company’s global sales and marketing initiatives. He has extensive executive management experience primarily focused on high growth SaaS companies delivering solutions for innovative marketers. Previously, Brian held the position of CRO at MarketShare, the leader in cross-channel attribution and media mix modeling. His background also includes serving as head of global field sales at HootSuite, the leading social media management platform; head of global sales at SocialText (a collaboration platform acquired by PeopleFluent); and head of global sales at Lyris, a customer engagement platform. His experience includes launching and accelerating international operations.

Before Brian began focusing on solutions for marketers, he worked in financial technology at ThomsonReuters and Advent Software, and in management consulting at Bain & Company.

Brian earned a Bachelor of Science degree in engineering from Stanford University and an MBA degree from the Harvard Business School. He is active on social media, primarily on Twitter and Linkedin .


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Aleks Rabrenovich, Chief Financial Officer of Certain Inc.
Aleks Rabrenovich, Chief Financial Officer

Aleks Rabrenovich is responsible for Certain’s finance, accounting, human resources, and legal functions. He brings 25 years of private and public company finance experience to Certain, including venture capital backed and Fortune 500 organizations.

Prior to joining Certain, Aleks was Chief Financial Officer at Venturi Wireless, a venture-capital backed supplier of data network optimization solutions to mobile operators world-wide. During his 6 years at Venturi, Aleks raised $50 million of debt and equity capital; negotiated complex supply contracts with mobile operators such as Verizon Wireless, Reliance Communications, Tata Teleservices; and negotiated critical offshore outsourcing agreements with strategic suppliers. Before joining Venturi Wireless, Aleks served as Chief Financial Officer at NativeMinds, a privately-held natural language search company where he was instrumental in negotiating and completing the acquisition of NativeMinds by Verity, Inc. (now Autonomy). He also held various financial management positions at Corio, (acquired by IBM), Navigation Technologies (acquired by Nokia), The Ask Group (acquired by Computer Associates), and Compaq Computer in Munich, Germany (acquired by Hewlett-Packard).

Aleks holds an MBA from San Jose State University.


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Valerie Williams, VP, Human Resources of Certain Inc.
Valerie Williams, Vice President, Human Resources

As Vice President of Human Resources for Certain, Inc., Valerie is responsible for supporting growth ambitions across Certain’s worldwide offices.

Valerie has over 20 years experience designing and delivering human resources programs to attract, develop, reward and retain the talent necessary to achieve business success. She has served as a human resources executive with highly regarded industry leaders including The Walt Disney Company, Apple Computer, BEA Systems and Siperian (acquired by Informatica) and has been a consultant, coach, and strategic advisor to clients in the entertainment, technology, and consumer products industries. Most recently Valerie served as the Principal Consultant at Nashira Coaching, a boutique consulting firm specializing in HR strategy and organizational effectiveness.

Valerie completed her undergraduate studies at West Virginia University and the executive management program at the University of Southern California along with being a graduate of the Coaches Training Institute.


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jas-matharu (1)
Jasvinder Matharu, Vice President, Engineering

Jasvinder Matharu, Vice President of Engineering, is responsible for managing all facets of software development for Certain’s enterprise event management solutions. Jasvinder joined Certain in August 2012 and has over 20 years of experience building global engineering teams for both start-ups and public companies in Silicon Valley.

Prior to joining Certain, Jasvinder was at Loc-aid, a leading provider of Location as a Service where she built the Location Services Group from the ground up and architected & launched the Geofence Engine API software platform. Before Loc-aid, Jasvinder served as the VP Engineering Operations at Phoenix Technologies.

Jasvinder holds a Bachelor of Engineering from Thapar University, Patiala, India.


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Glen Bentley, Vice President, Product Management

Glen Bentley, Vice President of Product Management, is responsible for defining product direction and strategy at Certain. Glen has an extensive background with over 20 years of leadership experience. He is an inventor on two software patents, has worked at multiple successful startups, and has directed product development and product management efforts at enterprise software leaders such as IBM and Informatica.

Glen holds a Bachelor of Business Administration in Business Management from Bryant University and a Masters of Business Administration from Bentley University.
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Gerard Larios, Vice President, Dev Ops & IT

Gerard Larios is the Vice President, Dev Ops and IT, responsible for all aspects of cloud computing, technology operations and security at Certain. He leads an organization focused on designing and implementing strategies to dramatically increase the performance, scalability, security and efficiency of Certain’s products and SaaS offerings. Gerard brings nearly 20 years of experience in the Information Technology field building robust infrastructures for rapid growth companies in the Silicon Valley. Along with management of small and large technology groups, his background consists of deep and diverse technical experience, certifications, and hands on accomplishments.

Gerard did his undergraduate work at San Francisco State University and was in the United States Marine Corps.


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Mark Jauregui, Vice President, Service & Support

Mark Jauregui is responsible for Certain’s service and support, and ongoing customer engagement. As Vice President of Service and Support, Mark will bring his extensive background managing global professional service organizations for both start-ups and industry leading companies to expand the growing adoption of Certain’s enterprise event management solutions.

Mark joins Certain from Eloqua, a wholly-owned subsidiary of Oracle, where he most recently focused on driving implementation and on-boarding of enterprise accounts. He has an extensive knowledge and experience in sales and client engagement, as well as scaling professional service organizations.

Mark holds a Bachelor of Business Administration in Business Management from Boise State University.


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