Dissatisfaction primarily attributed to lack of time and technology SAN FRANCISCO – August 8, 2017 — A new survey from Certain, the leader in enterprise event automation, reveals that despite technology advances, many marketers still struggle to capitalize on leads generated following in-person events. Events continue to be rated the number one most effective B2B […] (Read More)
A Conversation With Four Technology CMOs
Hotwire PR talked to four technology CMOs about their overall strategy, how they view communications, the data revolution and much more. Kristen Alexander, VP and CMO of Marketing at Certain, shares great insights about account based marketing, connecting with buyers, and how the proliferation of data is impacting marketing. (Read More)
Certain Reveals Opportunity for Marketers to Maximize ROI from In-Person Events
New research from Certain, the leader in enterprise event automation, reveals the extent to which in-person events play a critical role for marketers at enterprise companies. The data, part of a new benchmark survey of enterprise marketers, shows the extent to which many marketers rely on large events to hit their revenue goals, the tools […] (Read More)
Top Five Reasons CMOs Need to Digitize Marketing Events
As part of an ongoing series in Martech, Helena Lewis, Chief – Marketing Operations and Technology at National Instruments, provides valuable insight into how to drive better outcomes from your events programs. This year many businesses will face a moment when they must adapt to the rapidly changing digital landscape and evolving customer behaviors or […] (Read More)
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