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Published in MarketingProfs category

Three Ways to Make Your Digital Event as Engaging and Effective as In-Person

  By Kathy Isola, Chief Customer Officer at Certain. This article was originally published in MarketingProfs.   Especially in our current climate—with more and more businesses considering virtual event opportunities and digital alternatives—event attendees’ attention is being pulled in multiple directions. Today, setting your business apart requires not only a differentiated product or service but also […] (Read More)

Certain Launches Certain Digital: Empowering Marketers to Drive Results at Scale from Digital Events

May 04, 2020 — San Francisco, CA — Certain, the industry leader in enterprise event automation, today announced the release of Certain Digital, its newest digital events solution. With this new solution, Certain empowers marketers to deliver truly engaging experiences and connect with attendees virtually through its enterprise-grade event automation platform and seamless integrations with leading […] (Read More)

Why Isn’t My Event Data Making it Easier to Measure ROI?

By James Huddleston, VP of Marketing, Certain Over the last decade, new technology has given event marketers deeper access to valuable insights. However, the challenge remains the same – proving ROI. This article looks at how event marketers can champion their data strategy, turning numbers into strategic action, says James Huddleston, VP of marketing at Certain. (Read More)

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