Hotwire PR talked to four technology CMOs about their overall strategy, how they view communications, the data revolution and much more. Kristen Alexander, VP and CMO of Marketing at Certain, shares great insights about account based marketing, connecting with buyers, and how the proliferation of data is impacting marketing. (Read More)
Certain Reveals Opportunity for Marketers to Maximize ROI from In-Person Events
New research from Certain, the leader in enterprise event automation, reveals the extent to which in-person events play a critical role for marketers at enterprise companies. The data, part of a new benchmark survey of enterprise marketers, shows the extent to which many marketers rely on large events to hit their revenue goals, the tools […] (Read More)
Top Five Reasons CMOs Need to Digitize Marketing Events
As part of an ongoing series in Martech, Helena Lewis, Chief – Marketing Operations and Technology at National Instruments, provides valuable insight into how to drive better outcomes from your events programs. This year many businesses will face a moment when they must adapt to the rapidly changing digital landscape and evolving customer behaviors or […] (Read More)
Why Data-Driven Marketers Should Be Automating Everything – Including Events: Peter Micciche, CEO of Certain
In an article on MarTech Advisor, Certain CEO Peter Micciche explains the significance of event automation over event management in the context of data-driven marketing and accelerating the sales cycle. This year many businesses will face a moment when they must adapt to the rapidly changing digital landscape and evolving customer behaviors or risk getting […] (Read More)
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