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70 Percent of Marketers Are Not Satisfied in Their Event Lead Follow Up

Dissatisfaction primarily attributed to lack of time and technology SAN FRANCISCO – August 8, 2017 — A new survey from Certain, the leader in enterprise event automation, reveals that despite technology advances, many marketers still struggle to capitalize on leads generated following in-person events. Events continue to be rated the number one most effective B2B […] (Read More)

A Conversation With Four Technology CMOs

Hotwire PR talked to four technology CMOs about their overall strategy, how they view communications, the data revolution and much more. Kristen Alexander, VP and CMO of Marketing at Certain, shares great insights about account based marketing, connecting with buyers, and how the proliferation of data is impacting marketing. (Read More)

Top Five Reasons CMOs Need to Digitize Marketing Events

As part of an ongoing series in Martech, Helena Lewis, Chief – Marketing Operations and Technology at National Instruments, provides valuable insight into how to drive better outcomes from your events programs. This year many businesses will face a moment when they must adapt to the rapidly changing digital landscape and evolving customer behaviors or […] (Read More)

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