By Kathy Isola, Chief Customer Officer at Certain. This article was originally published in MarketingProfs.   Especially in our current climate—with more and more businesses considering virtual event opportunities and digital alternatives—event attendees’ attention is being pulled in multiple directions. Today, setting your business apart requires not only a differentiated product or service but also […] (Read More)

May 04, 2020 — San Francisco, CA — Certain, the industry leader in enterprise event automation, today announced the release of Certain Digital, its newest digital events solution. With this new solution, Certain empowers marketers to deliver truly engaging experiences and connect with attendees virtually through its enterprise-grade event automation platform and seamless integrations with leading […] (Read More)

San Francisco, CA — March 30, 2020 —The COVID-19 pandemic is having a significant impact on people, companies and industries across the board. One area we’ve seen especially impacted is in-person events and gatherings – from the largest conferences to smaller-scale business meetings. At Certain, it’s our goal to help businesses cope with this tumultuous […] (Read More)

By James Huddleston, VP of Marketing, Certain Over the last decade, new technology has given event marketers deeper access to valuable insights. However, the challenge remains the same – proving ROI. This article looks at how event marketers can champion their data strategy, turning numbers into strategic action, says James Huddleston, VP of marketing at Certain. (Read More)