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Why Isn’t My Event Data Making it Easier to Measure ROI?

By James Huddleston, VP of Marketing, Certain Over the last decade, new technology has given event marketers deeper access to valuable insights. However, the challenge remains the same – proving ROI. This article looks at how event marketers can champion their data strategy, turning numbers into strategic action, says James Huddleston, VP of marketing at Certain. (Read More)

Certain and EventOPS Partner to Help Businesses Optimize Return on Events

Integrated Strategic Meetings Management (SMM) Solutions Enables Increased Control Over Event Expense and Resource Management — Empowering Enterprise Customers to Drive Measurable Results from Their Events.   SAN FRANCISCO, CA – February 3, 2020 – Certain, the leading provider of event automation software, is excited to announce its partnership with EventOPS, a leading provider of strategic […] (Read More)

Meetingselect and Certain Partner to Drive Business Value throughout the Enterprise Event Lifecycle

Partnership Helps Enterprise Customers Drive Efficiency and Savings to Maximize Business Impact of Meetings throughout Event Lifecycle – from Venue Sourcing, Event Planning, to Automation.   Las Vegas, NV — January 8, 2020 — At CES, Meetingselect, the global meeting management platform to book all-sized meetings worldwide, announced a partnership with Certain, the leading enterprise event […] (Read More)

Certain’s New Head of Marketing Signals Company’s Heightened Focus on Helping Businesses Transform Their Events

SAN FRANCISCO, CA – January 6, 2020 – Certain is thrilled to announce James Huddleston’s promotion to vice president of marketing. In this new role, James will lead Certain’s growing marketing team in its support of the company’s efforts to help businesses redefine the success of their in-person events through stronger data and automation. James’ new […] (Read More)

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