Event metrics allow marketers to measure their event’s success, effectively communicate the impact with the executives, and optimize events to improve ROI. Without this data, it can be exceedingly tough to analyze the success of your events, or to know how to improve. Today, marketers understand that Event Intelligence plays an important role in their […] (Read More)

To attract the right audiences, you spend numerous hours pre-planning, organizing, and executing your event. Your event ends, but you’re far from finished! There’s still work to be done to ensure you meet your event’s objectives, whether they’re to increase sales, revenue, engagement, or brand awareness. In fact, a study by Event Track found that […] (Read More)

Over the course of the last two years, organizations had to look for new ways to host marketing events. They had to rapidly adapt to remote and virtual events and find creative ways to connect to their audiences. But as the coronavirus restrictions are lifted, we can’t wait to return to hosting in-person events. And […] (Read More)