The Enterprise Event Marketing Blog for Data-Driven Marketers and Event Professionals

Top 25 Locations for Corporate Events in San Francisco

Picture this: you’re an event planner sitting in your weekly status meeting, when suddenly your team looks over to you and tells you that they have a client who needs a cocktail party planned in San Francisco YESTERDAY. You have limited resources, limited budget and need to move fast…an event planner’s dream...Mmm, how about no.

Top 10 Content Marketing Tips for the Data-Driven Event Marketer

Both content marketers and event marketers can learn a lot from journalists: all of whom have to come up with innovative ideas, offer content that drives leads (or clicks!), and are deadline-driven. Did you know that a journalism degree is the most common educational background for content marketers?  22.5% of content marketers have a degree in journalism. I come from a journalism background, and how do you get your ideas? was the question I was asked most frequently. Now as a content writer I am still asked the same question.

Ann Handley’s 4 Cardinal Rules of Event Content Strategy

Ann Handley threw it down at Certain’s first Twitter Chat #MKTGPOV: How to Slay Event Mediocrity with Killer Content with our Director of Marketing Communications, Lynn Langmade. Thank you to everyone who participated! We cut our teeth learning about the best practices for slay-worthy content to increase event ROI, tips on how to create engaging sessions, and what to avoid at all costs at an event. #HowToAvoidEventMarketingDisaster

What the “Be Like Bill” Meme Can Teach Us About Events and Marketing Automation

The Be Like Bill meme was created to humorously poke fun at irritating Facebook behaviors. Some examples include everything from “vaguebooking” to sharing photos of every single meal you ate last week. Its popularity can only attest to one thing: we’re all suffering from a bit of Facebook fatigue. In this post, we flip this Facebook meme on its head to find out what the Be Like Bill meme can teach us about event marketing.

The Best Event Marketing Tips From 2015

2015 was the year that we realized content was dead. Just kidding! (Take a sigh of relief content marketers, y’all are going to be alright.) But in all seriousness, in 2015 we came to an epiphany. When it comes to marketing, content, and events, these are not three separate things: they are all the same.

Ann Handley Kicks Off Certain’s Twitter Chat Series #MKTGPOV

Join us for the launch of our Twitter Chat series! At Certain, we know that events are content—big content and Ann Handley, of @MarketingProfs fame, will be leading our Twitter Chat, giving us her tips  to creating award winning content and events. 

[CHEAT SHEET] How to Use Marketing Automation to Generate Revenue from Events

Did you know that events are the #1 form of B2B marketing, but only 8% of marketers feel that they are maximizing their event ROI? What can you do to make sure that your events are revenue-boosting and not revenue-busting for your company?

Signature Holiday Spirits: How to Build Your Event Marketing Team of the Future

What are the essential ingredients to building a Merry Marketing Team? Learn the 5 types of marketers and the event marketing automation features that match their marketing style to help you build the ultimate marketing team.

How to Fly the Airplane While You’re Building It: Powerful Tactics to Increase Your Event ROI

In this blog and podcast featuring Scott Ingram and Matt Heinz, learn how your sales and account management teams can be more effective at your events and increase ROI through immediate follow-up. After listening to the podcast, you can share with your team to get even more from your event investments.

Say Goodbye to Event Marketing Melodrama

Worry, anxiety, and stress: an event marketer’s best friend. Ditch the event drama and step into the light! Certain’s Integrated Check-In Guide is a new step-by-step guerilla guide that will give you the practical game plan you need to maximize the success of your events and vanish your stress.

9 Events for Marketing Sharks to Kill It: The 2016 Event Marketing Calendar for Big Fish [INFOGRAPHIC]

Certain wants to help guide you with our list of top marketing events for 2016, so that you can identify other big players and swim in the big leagues.

Thank You for Inspiring Us: 4 Customer Appreciation Tips

We want to thank you for inspiring us to create better products and helping us reach for a brighter future. We hope that all of our customers grow with us, that we provide outstanding customer experiences, and we want to wish you all a happy holiday.

How to Make Your Event Marketing Pay-Off

In this conversation with Brad Gillespie, Head of Global Marketing for SiriusDecisions, we discuss the event marketing impact of their Summits, how they use events as a platform to build relationships, fund further research and development, and even get team buy-in from the entire company by the start of their fiscal year.

How to Harness the Awesome Power of Brand Advocacy at Your Next Event

Just showing up isn’t enough if you’re looking to deliver phenomenal results from your event efforts. In our latest interview with Jim Williams, VP of Marketing at Influitive, you’ll hear real world stories of creative innovation harnessing brand advocacy that have really paid off at events like Dreamforce and SiriusDecisions.

Swipe Left to Enter the New Frontier in Events

Next time you’re planning an event with a spectacular location, speakers, and content, swipe left with Certain integrated event check-in.

Events: The New Starting Point of Customer Conversations

Events are so much more than a group of people being in the same place at the same time. The event experience often begins months before the physical gathering of people.

10 Hot Event Marketing Trends to Drive Attendee Engagement [SlideShare]

Our latest SlideShare highlights 10 hot marketing trends impacting attendee engagement today. It offers tips and tactics to help you delight your attendees and generate great results for your enterprise.

How CA Technologies Increased Event Attendance by 42% [Event Marketing Case Study]

Based upon the phenomenal results achieved with Certain at their CA World user conference, the company was awarded the highest marketing honor by Marketo—the Revvie award for the 2015 Marketing Team of the Year.

The #1 Reason People Attend Events: Thom Singer Addresses the ‘Elephant in the Room’

This Making Rain with Events interview features professional speaker, trainer, and consultant, Thom Singer, on designing events that create connections. Listen to the podcast and read the transcript here.

Joe Pulizzi Shares the Secrets of Content Marketing World Success: Interview #1 in the Making Rain with Events Series

Scott Ingram connects with Joe Pulizzi, Founder and CEO of the Content Marketing Institute, just a few days after the big Content Marketing World event for a podcast interview. Listen to the podcast and read the transcript here.

3 Trends You Can’t Afford to Ignore if You’re a Marketer: Content Marketing World 2015 Recap

"You are either doing content or you are not marketing." Lynn Langmade shares 3 key trends from her experience at Content Marketing World 2015.

Making Rain with Events Book Now Available in Podcast Form

Take your event to the next level with tips from successful event marketers and industry leaders with Scott Ingram's Making Rain with Events podcast.

The Next Era Begins at Marketing Nation Online 2015 [Insider’s Guide]

Marketo’s Marketing Nation Online event, the largest online marketing conference in the world, promises to set the groundwork for the next era of marketing.

How to Reel In Event Sponsors Like a Pro: Advice from Two Industry Experts to Help You Rock Your Next Event

Chat with Certain: Get advice from two industry experts on reeling in more event sponsors and keeping them happy along the way.

Oops! What’s Missing from Your Marketing Automation Software?

Marketing automation is really great at helping marketers manage and qualify large quantities of leads, nurture leads with email and personalization, capture customer intelligence across channels, and analyze the results of cross-channel marketing. It’s helping us marketers become far more effective contributors to revenue in our organizations. But there’s something missing.

5 Secrets of Event Marketing Rockstars: How to Increase Attendee Engagement with Interactive Content

Marketing super-stardom is well within your reach when you know the 5 secrets to gathering attendee data and using personalized interactive content to nurture your event leads.

Using Interactive Content to Boost Event Results

Interactive content offers marketers a way to amplify their event activity, creating dialogues with attendees before, during, and after the event. Content formats such as quizzes, assessments, photo galleries, and ROI calculators facilitate natural and rewarding conversations that engage prospects on their terms. All the while, they capture valuable data for your marketing team – a win-win for you and your audience.

How to Build a Better Data-Driven Marketing Technology Stack

Unless you have managed to somehow find a way to run your marketing programs through one technology solution, you are like the rest of us--weaving together technologies and applications into a “marketing tech stack” that allows us to plan, execute, and measure our increasingly complex and interwoven marketing programs.

How to Make a “Big Bang”: Spark Engagement and Ignite Fireworks at Your Next Event

Get marketing and event planning tips to drive attendee engagement and maximize business value at your events. Download a new tip sheet.

The Chasm between Marketing and Events: What to Do About It

The single best way to close the chasm and bring the power of event data to your marketing programs is to connect event management and marketing automation through a seamless integration.

Personalization and Engagement and Lead Gen, Oh My!

This year’s Marketing Nation Summit (#MKTGnation) is about to kick off and we couldn’t be more excited to be part of this powerful marketing event.

What Your Sales People Want from Your Next Event

Sales is ultimately in charge of closing deals, they’re going to come at the event with that goal at the forefront but marketing needs to share that goal as well. With this in mind, consider these three sales “wants”:

What to Expect from Certain at Modern Marketing Experience #MME2015

Modern Marketing Experience 2015 is right around the corner! We’re excited to showcase our integration with Oracle Marketing App Cloud at the conference.

Certain and the Future of Marketing: Why I’m in.

This is my first blog as Chief Revenue Officer of Certain, so I thought I would talk through how I see the future of marketing and how that led me to join Certain. So why am I in?

5 Tips for Highly Engaging Event Experiences

Why is it that over 1.35 billion people in the world are drawn to Facebook? How could such a seemingly simple platform be a portal that people spend an average of 21 minutes a day on? One reason: Engagement.

The Changing Tide of Event Marketing

Along the buying process, customers expect to be met with messaging and offers tailored to their unique relationship with a brand. Making this happen is the challenge of today’s revenue-minded marketer.

10 Predictions for Marketing & Events 2015

As a new year rolls around so do the predictions for what this year will bring for event management and marketing. Here we present our thoughts on what’s coming this year.

How Technology is Changing the Way We Think About Event Management

Technology is geared to meet the needs of marketing and event professionals and that opens up a whole new way of thinking about event management.

“Content for Conversion” Recap: Why Events Need Content Marketing

In the webinar, Content for Conversion, Matt Heinz highlighted the importance of content marketing and exactly how you can leverage content before, during, and after each event.

Why Marketers Need a “Marketing-Centric” Event Management Platform

Today, marketers AND event planners can benefit from marketing-centric platforms that deliver planning-related functionality and marketing-oriented features for customer engagement and revenue generation.

The 5 Best Ways to Drive Attendee Engagement at Every Event

One of the biggest challenges event marketers face is attendee engagement. Here are five ways to help your event stand out and deliver clear value.

How to Make Sense of Attendee Data from Events

The attendee data generated from events can go a long way toward furthering your organization’s marketing and business goals. However, a hang up occurs when this data is improperly collected and fails to be put to use in the post-event sales and marketing follow up process.

Why Events Fail

While events can fail for many reasons, we contend that the main reason they most often fail is due to a one-size-fits-all approach. Various types of attendees participate in events. Yet many events deliver the same experience to all.

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