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Published in Event Marketing category on (08/16/2018)

Using Social Media to Promote Your Event

It goes without saying that social media has dramatically altered the way that we promote events. From generating buzz to communicating updates, social media has become one of the greatest tools for event planners and marketers alike. No matter where you are in the event cycle, sharing images, videos and stories gives attendees the opportunity […] (Read More)

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Published in Event Marketing category on (08/08/2018)

Pre-Event Promotion: Taking an Account-Based Marketing Approach

A successful event starts long before the day of, with the marketing that will drive attendance, engagement and brand awareness. How far in advance that promotion needs to happen depends on the size and type of event, and the channels you’re using for marketing. In order to plan for enough lead time for promotion, determine […] (Read More)

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Published in Demand Generation category on (08/03/2018)

The Numbers Don’t Lie: Events and Website Lead the Way for Opportunities

This post was originally published by the ABM Leadership Alliance Demand generation marketers are tasked with navigating a never-ending stream of technological advancements in order to identify which strategies and tactics drive the best outcomes. As a result, marketers are taking creative new approaches that not only redefine the way we think of successful demand […] (Read More)

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