Picture this: you’re an event planner sitting in your weekly status meeting, when suddenly your team looks over to you and tells you that they have a client who needs a cocktail party planned in San Francisco YESTERDAY. You have limited resources, limited budget and need to move fast…an event planner’s dream...Mmm, how about no.
Both content marketers and event marketers can learn a lot from journalists: all of whom have to come up with innovative ideas, offer content that drives leads (or clicks!), and are deadline-driven. Did you know that a journalism degree is the most common educational background for content marketers? 22.5% of content marketers have a degree in journalism. I come from a journalism background, and how do you get your ideas? was the question I was asked most frequently. Now as a content writer I am still asked the same question.
Ann Handley threw it down at Certain’s first Twitter Chat #MKTGPOV: How to Slay Event Mediocrity with Killer Content with our Director of Marketing Communications, Lynn Langmade. Thank you to everyone who participated! We cut our teeth learning about the best practices for slay-worthy content to increase event ROI, tips on how to create engaging sessions, and what to avoid at all costs at an event. #HowToAvoidEventMarketingDisaster
The Be Like Bill meme was created to humorously poke fun at irritating Facebook behaviors. Some examples include everything from “vaguebooking” to sharing photos of every single meal you ate last week. Its popularity can only attest to one thing: we’re all suffering from a bit of Facebook fatigue. In this post, we flip this Facebook meme on its head to find out what the Be Like Bill meme can teach us about event marketing.
2015 was the year that we realized content was dead. Just kidding! (Take a sigh of relief content marketers, y’all are going to be alright.) But in all seriousness, in 2015 we came to an epiphany. When it comes to marketing, content, and events, these are not three separate things: they are all the same.
Join us for the launch of our Twitter Chat series! At Certain, we know that events are content—big content and Ann Handley, of @MarketingProfs fame, will be leading our Twitter Chat, giving us her tips to creating award winning content and events.
Did you know that events are the #1 form of B2B marketing, but only 8% of marketers feel that they are maximizing their event ROI? What can you do to make sure that your events are revenue-boosting and not revenue-busting for your company?
What are the essential ingredients to building a Merry Marketing Team? Learn the 5 types of marketers and the event marketing automation features that match their marketing style to help you build the ultimate marketing team.
In this blog and podcast featuring Scott Ingram and Matt Heinz, learn how your sales and account management teams can be more effective at your events and increase ROI through immediate follow-up. After listening to the podcast, you can share with your team to get even more from your event investments.
Worry, anxiety, and stress: an event marketer’s best friend. Ditch the event drama and step into the light! Certain’s Integrated Check-In Guide is a new step-by-step guerilla guide that will give you the practical game plan you need to maximize the success of your events and vanish your stress.
We want to thank you for inspiring us to create better products and helping us reach for a brighter future. We hope that all of our customers grow with us, that we provide outstanding customer experiences, and we want to wish you all a happy holiday.
In this conversation with Brad Gillespie, Head of Global Marketing for SiriusDecisions, we discuss the event marketing impact of their Summits, how they use events as a platform to build relationships, fund further research and development, and even get team buy-in from the entire company by the start of their fiscal year.
Just showing up isn’t enough if you’re looking to deliver phenomenal results from your event efforts. In our latest interview with Jim Williams, VP of Marketing at Influitive, you’ll hear real world stories of creative innovation harnessing brand advocacy that have really paid off at events like Dreamforce and SiriusDecisions.
Our latest SlideShare highlights 10 hot marketing trends impacting attendee engagement today. It offers tips and tactics to help you delight your attendees and generate great results for your enterprise.
Based upon the phenomenal results achieved with Certain at their CA World user conference, the company was awarded the highest marketing honor by Marketo—the Revvie award for the 2015 Marketing Team of the Year.
This Making Rain with Events interview features professional speaker, trainer, and consultant, Thom Singer, on designing events that create connections. Listen to the podcast and read the transcript here.
Check out Certain’s secret formula for event marketing success. Here we give you not 1 or 2, but 6 battle-tested event marketing tactics to help you generate phenomenal demand for your next event.
Joe Pulizzi Shares the Secrets of Content Marketing World Success: Interview #1 in the Making Rain with Events Series
Scott Ingram connects with Joe Pulizzi, Founder and CEO of the Content Marketing Institute, just a few days after the big Content Marketing World event for a podcast interview. Listen to the podcast and read the transcript here.
Marketing automation is really great at helping marketers manage and qualify large quantities of leads, nurture leads with email and personalization, capture customer intelligence across channels, and analyze the results of cross-channel marketing. It’s helping us marketers become far more effective contributors to revenue in our organizations. But there’s something missing.
Interactive content offers marketers a way to amplify their event activity, creating dialogues with attendees before, during, and after the event. Content formats such as quizzes, assessments, photo galleries, and ROI calculators facilitate natural and rewarding conversations that engage prospects on their terms. All the while, they capture valuable data for your marketing team – a win-win for you and your audience.
Unless you have managed to somehow find a way to run your marketing programs through one technology solution, you are like the rest of us--weaving together technologies and applications into a “marketing tech stack” that allows us to plan, execute, and measure our increasingly complex and interwoven marketing programs.
Sales is ultimately in charge of closing deals, they’re going to come at the event with that goal at the forefront but marketing needs to share that goal as well. With this in mind, consider these three sales “wants”:
Why is it that over 1.35 billion people in the world are drawn to Facebook? How could such a seemingly simple platform be a portal that people spend an average of 21 minutes a day on? One reason: Engagement.
Along the buying process, customers expect to be met with messaging and offers tailored to their unique relationship with a brand. Making this happen is the challenge of today’s revenue-minded marketer.
Today, marketers AND event planners can benefit from marketing-centric platforms that deliver planning-related functionality and marketing-oriented features for customer engagement and revenue generation.
The attendee data generated from events can go a long way toward furthering your organization’s marketing and business goals. However, a hang up occurs when this data is improperly collected and fails to be put to use in the post-event sales and marketing follow up process.
While events can fail for many reasons, we contend that the main reason they most often fail is due to a one-size-fits-all approach. Various types of attendees participate in events. Yet many events deliver the same experience to all.