The Enterprise Event Marketing Blog for Data-Driven Marketers and Event Professionals

Leveraging Marketing Automation for Effective Email Marketing

Have you ever read a marketing email that flunked Marketing Automation 101? No qualifying, no targeting, and no personalization. What makes these emails so cringe-worthy is that we can empathize with why they’re bad, because after all, sending out effective inbound, outbound, and follow-up emails is hard work. According to Marketing Sherpa, customer conversion rates across industries ranges from 8-22%, which means that 78-92% of the time, marketers and salespeople are experiencing challenges when it comes to effectively communicating to their prospects. So even though a large part of the sales and marketing equation is not about “winning”, there are definite dangers of sending emails that do not consider your prospect’s unique needs. (Don’t worry, we’ll get to Ninja Kittens later in the post!)

3 Tips to Develop a Successful Partner Marketing Strategy for Events

Do you know how to leverage partner marketing for generating buzz for your next event? When it comes to promoting an event, marketers need to create innovative solutions to sound less “salesy” and more customer-focused. So how can you create a successful marketing campaign that educates and inspires prospects to take action and helps support your next event? Instead of engaging in flashy, salesy, promotions — market smarter and more efficiently by concentrating on your event marketing with targeted partner marketing campaigns.  

How to Leverage Windows 10 to Improve Your Event App Experience [Event Marketing Case Study]

Today we are excited to announce our partnership with Microsoft and the Certain Check-In Event App, which works across all Windows 10 devices. Now, event marketers, demand generation specialists, and event planners can take advantage of Windows 10 features like Cortana and Continuum for an improved user experience. So, how can you leverage Windows 10 to improve your experience on the Certain platform?

Marketing Report: How Do Your Events Measure Up Against Your Competitors?

According to our newly released event marketing benchmark report, 82% of marketers consider event ROI a valuable metric in defining event success. Event marketers, demand generation specialists, content marketers, and sales teams have the shared goal of generating revenue from events, but what does it take in order to achieve event success? How are other industry leaders in your field defining event success leads generated, press mentions, brand awareness, MQLs, or SQLs? More importantly: how do your event and marketing automation processes and best practices stack up against enterprise companies in your field? What’s their secret to event success?

Your B2B Demand Generation Strategy Is Essential to Successful Event Marketing

It's time to add event marketing to your B2B demand generation strategy. Reports from Statista show that "44% of marketers experience a 3:1 ROI from event marketing.” Today's marketer and demand generation specialist must embrace the tools and tactics that stimulate demand generation and grow sales. Event automation is one of those essential tools, allowing you to customize your events, engage prospects, and achieve marketing goals and increased sales.

The Ultimate Marketing Automation Guide For Generating Revenue from Events

What if you could present your CEO with a marketing guide that not only explains the importance of marketing automation in the tech stack, but also how to use event technology and marketing automation to increase revenue? What could you do with your time if you could spend less of it defending why events are an integral part of your marketing strategy, and could focus more on how to produce events that will increase your pipeline and grow revenue?

What Is Data-Driven Marketing and How Does It Improve Your Event ROI?

What is data-driven marketing, how can event marketers effectively use it to drive conversions, and why does it matter? For decades marketers were forced to launch campaigns while blindly relying on gut instinct and hoping for the best. That all changed with the digitization of business and an increasingly demanding and digitally connected consumer. Now more than ever, there is a greater urgency to develop data-driven marketing campaigns as organizations have come under increasing pressure to deliver results or ROI for their marketing spend. To be successful in this landscape, a modern marketing campaign must integrate a range of intelligent approaches to identify customers, segment, measure results, analyze data and build upon feedback in real time.