In today’s digital world, leveraging data gathered from event technology (like statistics) is the key to achieving higher ROI. Marketers can utilize new trends in event technology, like event apps and event automation, to increase attendee engagement, collect rich attendee data, and provide attendees with what they desire: an informative and enjoyable user experience.
Marketers and Event Professionals: are you working for your corporate events or are your events working for you? Phrased differently, are you leveraging events and event technology to their full potential? According to Engaging Events, 91% of event professionals stated that increasing engagement at their events was a top priority for their organization, which means that in the world of B2B events, there is a lot of room for improvement. In our infographic below, Events: From Rock Bottom to Rocking ROI, we cover how events have evolved and what best practices you should have in place to rock your next event.
Event planning for a software company catering to senior level marketers teaches you how to plan an event with steely determination and unshakable optimism. Fortunately, as Certain’s Marketing and Event Coordinator, I have both. Why? The current event landscape has an incredible set of software applications that a data-driven marketer can take advantage of, not only with the planning and execution of customer events (monitored by a team of smart programmers), but also with actionable intelligence and real-time data captured at events. Event Automation software merges event management and marketing automation — it is stress relief. It’s budget relief. And it’s precisely what marketing teams need to deliver credible event ROI.
How do lead scoring and event engagement scoring feed into the marketing and event automation ecosystem? What kind of data can you capture at events to deliver personalized follow-up, nurture your leads, and deliver Event ROI? How can you launch event marketing campaigns with event templates to streamline your event marketing workflow and scale your event program? At our Oracle Eloqua User Group, we shared top tips on engagement and lead scoring from our speakers Ali Head, Tim Schmanski, and Mike Earley. We also demonstrated how EventStream enables event marketers to launch fully-integrated event campaigns in minutes.
What if you could scale your events and launch an event marketing campaign in only five minutes in Oracle Eloqua? Sounds too good to be true? Launching events and creating highly targeted marketing campaigns doesn’t have to be time-intensive, difficult work. We’ll show you how to implement these types of campaigns in minutes at our Oracle Eloqua User Group. Come to Certain’s headquarters on August 4th and we’ll provide you with marketing shortcuts and best practices to maximize the efficiency of your event marketing workflow.
Have you ever read a marketing email that flunked Marketing Automation 101? No qualifying, no targeting, and no personalization. What makes these emails so cringe-worthy is that we can empathize with why they’re bad, because after all, sending out effective inbound, outbound, and follow-up emails is hard work. According to Marketing Sherpa, customer conversion rates across industries ranges from 8-22%, which means that 78-92% of the time, marketers and salespeople are experiencing challenges when it comes to effectively communicating to their prospects. So even though a large part of the sales and marketing equation is not about “winning”, there are definite dangers of sending emails that do not consider your prospect’s unique needs. (Don’t worry, we’ll get to Ninja Kittens later in the post!)
Do you know how to leverage partner marketing for generating buzz for your next event? When it comes to promoting an event, marketers need to create innovative solutions to sound less “salesy” and more customer-focused. So how can you create a successful marketing campaign that educates and inspires prospects to take action and helps support your next event? Instead of engaging in flashy, salesy, promotions — market smarter and more efficiently by concentrating on your event marketing with targeted partner marketing campaigns.
Today we are excited to announce our partnership with Microsoft and the Certain Check-In Event App, which works across all Windows 10 devices. Now, event marketers, demand generation specialists, and event planners can take advantage of Windows 10 features like Cortana and Continuum for an improved user experience. So, how can you leverage Windows 10 to improve your experience on the Certain platform?