The Enterprise Event Marketing Blog for Data-Driven Marketers and Event Professionals

Marketing Automation Best Practices and Keys to Event Success

Previously, I covered the 7 Top Challenges that Marketing Automation Eliminates and how marketing automation gives you a true 360-degree view of the buyer’s journey and customer lifecycle. Now that you understand how messy data, too many systems, and IT dependence can hinder the success of marketers, I want to dive into best practices in order for your marketing and event automation systems to work well together. Then, I’ll discuss next steps, and inform you of the ways that you will be able to use EventStream to further streamline your workflow.

Event Automation: Where Marketing Automation Meets Event Management

Earthquakes are on the minds of most Californians and especially those of us who live or work in San Francisco.  Our Event Automation announcement today reflects a provocative,  tectonic shift that cuts across the marketing automation and event management landscape and redefines how marketers can drive predictable and measurable results at scale.

What the Rise of Influencer Marketing Means for Data-Driven Marketers

Did you know that Google classifies the keyword “Influencer Marketing” as a breakout phrase, experiencing growth levels of over 5,000%? What does this mean and why should you care?

Influencer Marketing is a game-changer in both the content marketing and data-driven marketing landscape, enabling brands to grow their brand awareness, harness the power of word-of-mouth on social media, and to track, measure, and analyze their influence.

7 Top Marketing Challenges that Marketing Automation Eliminates

Welcome to Marketing and Event Automation 360: Our 3-part series on marketing automation and event automation integration. Join Mike Earley, Certain’s Product Manager, as he analyzes the top marketing challenges that data-driven marketers face, and how event and marketing automation can eliminate these pain-points.  This 3-part feature will kick-off our Event and Marketing Automation Benchmark report, where we provide detailed industry metrics on how marketers are currently using event and marketing automation.

How to Define Your Marketing and Event Automation Readiness for Event Success

With 3,874 different types of marketing technologies, the marketing technology space is exploding. Now more than ever, marketers are purchasing software designed to help them be successful, but do they have the proper resources, infrastructure, or processes in place to ensure success? According to the Marketing Automation Trends Survey, 52% of marketers say their most significant barrier to marketing automation success is the lack of an effective strategy.  

MarTech 2016 Recap: Is the Marketing Technology Stack Dead?

This week at MarTech 2016 in San Francisco, Scott Brinker, editor at and co-founder of Ion Interactive, did something pretty significant. As you know, Brinker’s MarTech 2016 conference has become the definitive tradeshow for the marketing technology industry. But it wasn’t the conference or Brinker’s multiple keynote addresses that I thought were particularly significant. Of course, his sessions on Agile Marketing were insightful and will likely do more to contribute to change in the modern marketing department than anything else.

What is MarTech 2016 and Why Should Data-Driven Marketers Be There?

With the MarTech 2016 conference just around the corner, and event season kicking into high-gear, data-driven marketers are increasingly asking themselves, how can I rock this event? Specifically, how can I get attendees to visit and linger at our booth?

Event Automation: The New Fuel Igniting Your Data-Driven Marketing Machine [Infographic]

BMW may deliver the ultimate driving machine, but marketers are delivering that same type of power and excitement to  data-driven marketing campaigns by applying techniques fueled with rich engagement data to deliver highly personalized and engaging events to drive revenue. Like the driving machine that is fueled with gasoline, the ultimate marketing machine is fueled by data – from marketing automation databases rich with historical data, the system of record for marketers, to event marketing solutions, which capture attendee points of engagement from invitation to registration to interactions at the event.

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