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Published in Event Ideas category on (06/21/2017)

Amplify Your E-Commerce Sales with Pop-up Shops

One of the key takeaways from early June’s Internet Retailer Conference & Exhibition is that B2B e-commerce is on the rise. Business-to-consumer (B2C) e-commerce is well-established, but business-to-business (B2B) e-commerce has taken longer to gain a foothold. But no more. In fact, Forrester research expects that by 2021, the US B2B e-commerce market to be worth $1.2 trillion, twice the size of the US B2C e-commerce market. What’s driving this impressive growth? The appeal of cost savings for sellers and convenience for buyers. And for the retail segment, one quite accustomed to reaching consumers through digital means, they will be increasingly interacting with their vendors this way too. (Read More)

Published in Demand Generation category on (06/19/2017)

Creating a Nurture Campaign to Optimize Event Results

Running great events takes up a lot of resources.  In fact, our recent survey indicated that most enterprise marketers spend at least a quarter of their budgets on events. With all that money on the line, pre-event planning is essential to ensure that event logistics go smoothly. But planning for the follow-up for all the contacts that you meet at an event is equally important. (Read More)

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