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Brad Gillespie, VP of Global Marketing for SiriusDecisions, Discusses How Strong Teams Increase Customer Retention Interview #5 in the Making Rain with Events Series Whether you refer to them as …
Just showing up isn’t enough if you’re looking to deliver phenomenal results from your event efforts. In our latest interview with Jim Williams, VP of Marketing at Influitive, you’ll hear real world stories of creative innovation harnessing brand advocacy that have really paid off at events like Dreamforce and SiriusDecisions.
Our latest SlideShare highlights 10 hot marketing trends impacting attendee engagement today. It offers tips and tactics to help you delight your attendees and generate great results for your enterprise.
Based upon the phenomenal results achieved with Certain at their CA World user conference, the company was awarded the highest marketing honor by Marketo—the Revvie award for the 2015 Marketing Team of the Year.
This Making Rain with Events interview features professional speaker, trainer, and consultant, Thom Singer, on designing events that create connections. Listen to the podcast and read the transcript here.
Check out Certain’s secret formula for event marketing success. Here we give you not 1 or 2, but 6 battle-tested event marketing tactics to help you generate phenomenal demand for your next event.
Joe Pulizzi Shares the Secrets of Content Marketing World Success: Interview #1 in the Making Rain with Events Series
Scott Ingram connects with Joe Pulizzi, Founder and CEO of the Content Marketing Institute, just a few days after the big Content Marketing World event for a podcast interview. Listen to the podcast and read the transcript here.
Marketing automation is really great at helping marketers manage and qualify large quantities of leads, nurture leads with email and personalization, capture customer intelligence across channels, and analyze the results of cross-channel marketing. It’s helping us marketers become far more effective contributors to revenue in our organizations. But there’s something missing.
Interactive content offers marketers a way to amplify their event activity, creating dialogues with attendees before, during, and after the event. Content formats such as quizzes, assessments, photo galleries, and ROI calculators facilitate natural and rewarding conversations that engage prospects on their terms. All the while, they capture valuable data for your marketing team – a win-win for you and your audience.
Unless you have managed to somehow find a way to run your marketing programs through one technology solution, you are like the rest of us--weaving together technologies and applications into a “marketing tech stack” that allows us to plan, execute, and measure our increasingly complex and interwoven marketing programs.
Sales is ultimately in charge of closing deals, they’re going to come at the event with that goal at the forefront but marketing needs to share that goal as well. With this in mind, consider these three sales “wants”:
Why is it that over 1.35 billion people in the world are drawn to Facebook? How could such a seemingly simple platform be a portal that people spend an average of 21 minutes a day on? One reason: Engagement.
Along the buying process, customers expect to be met with messaging and offers tailored to their unique relationship with a brand. Making this happen is the challenge of today’s revenue-minded marketer.
Today, marketers AND event planners can benefit from marketing-centric platforms that deliver planning-related functionality and marketing-oriented features for customer engagement and revenue generation.
The attendee data generated from events can go a long way toward furthering your organization’s marketing and business goals. However, a hang up occurs when this data is improperly collected and fails to be put to use in the post-event sales and marketing follow up process.
While events can fail for many reasons, we contend that the main reason they most often fail is due to a one-size-fits-all approach. Various types of attendees participate in events. Yet many events deliver the same experience to all.
While there is no doubt you aim to fulfill both your organization’s and attendees’ objectives, why is it that some attendees return to a conference or event year after year while others are never to be seen again?
While events make up more than one-quarter of an organization’s total marketing spend, this channel is too often cast aside as standalone programs. Why is this happening when marketers have truly become experts at integration?
Today’s event technology is helping companies capitalize on this attendee data by capturing it and feeding it into marketing automation help sales and marketing improve their demand gen results.
People at events are there specifically to absorb your content through the sessions they attend, the people they meet with, and the overall event experience. How can you make the storytelling really count?
Events give companies a chance to tailor experiences to individual attendees. These experiences can take prospects and leads through their individual buying processes more efficiently, while creating enthusiastic brand promoters.