It’s 2019, and we can bet this year’s event scene will be bigger and better than ever before. The possibilities seem limitless when it comes to companies experimenting with new ways to reach customers, persuade event attendees to become brand champions, and wow prospects with the latest gadgets or flashiest showroom floors. Through all this […] (Read More)

By Kristen Alexander, CMO at Certain This blog was originally published by VMBlog.com Marketers today have the ability to communicate quick and often, with any and all customers and targets. Whether that communication happens via email, mobile, the web, ads, social media… marketers have no shortage of options when it comes to how they reach […] (Read More)

All events—whether they be major conferences or small group dinners—require a handful of basic elements. There’s the who (your attendees, speakers, sponsors), the what (topics, themes), the when (we’ll let this one speak for itself), the where (destination, venue), and the why (business, pleasure, both?). These can be some of the most challenging pieces of […] (Read More)