Event planners often wear many hats – from conducting venue research and negotiating contracts, to building event websites and program agendas. As a project management and logistics-heavy role, the opportunity is great for event planners to be able to leverage the data and insights they have into the run-of-show to make strategic recommendations for the […] (Read More)

Deciding on an event pricing structure for your events can be a tricky task. How you price your events can play a crucial role in the relationship between your attendees and events, so it often comes down to balancing the business objectives for your event with the motivations of your prospective attendees. Easier said than […] (Read More)

Event marketing and email marketing are two separate entities — they just happen to work incredibly well together.  When it comes to marketing your events, email is anything but outdated. In fact, it’s extremely effective. This holds even more truth in the world of B2B marketing, where email is almost always the first choice for […] (Read More)