Marketing has evolved to become the voice of the customer, business strategy and growth. The CMO role itself is expanding to encompass the roles of chief experience officers, chief growth officers, and even chief digital officers. Every marketing channel is being transformed by this evolution and expectations are high to deliver the best possible customer […] (Read More)

Believe it or not, fall is in full swing, as is one of the year’s biggest conference seasons. VMWorld Europe will be kicking off in early November, while Dreamforce will soon be taking over San Francisco once again, with close to 200,000 people expected in attendance. As quickly and seamlessly as they seem to come […] (Read More)

With events playing such a crucial role in marketing strategies today, businesses are constantly evaluating new ways to engage attendees and deliver on business outcomes. Event mobile app usage is one of the major solutions that companies are turning to to help drive these results, with the number of event planners employing an event app […] (Read More)