Throwing a big bash to generate excitement around a new company or product, especially in a crowded market is a critical component of an successful go-to-market strategy, as well as an effective way to celebrate the team’s labors. But planning, promoting, and executing an event like this in order to achieve intended business results is never as easy as a well-orchestrated event looks to attendees. It takes planning, a cool head, and a well-coordinated team working in concert to pull it off. When executed well, a launch party can ignite the afterburners to accelerate the growth of your brand and company!
Although many marketers have assumed that in-person events were becoming less effective due to the digitization of the marketing profession, they’re actually becoming more effective the more marketing digitizes. How do we account for this anomaly? How do we make sense of the fact that events, which were often undervalued in the digital marketing department, have now become the new star of the digital marketing paradigm? The answer is Real-time Marketing.
It’s spring again — the flowers are in bloom, the bees are buzzing, and pollen gently floats through the air. And that means it’s time for Certain’s Modern Marketing Experience 2017 (MME17) recap post. Certain’s has sponsored Modern Marketing Experience for the last three years, so this post is becoming something of a tradition for us. But covering this event is much more than a tradition. Indeed, it has become one of the most critical learning exercises for our organization. Because key learnings from this critical event have helped us to identify the subtle shifts in Oracle’s strategy and focus that will trickle down, impacting not just their customers and partners, but the marketing landscape as a whole.
Need to get better results from your enterprise event? Find out how National Instruments reduced event resources by half while increasing demand by 50% after adopting Event Automation at this Modern Marketing Experience 2017 session.
Every day when I open my social channels or email, I’m barraged by news of the latest cool and innovative technology that brings us closer to complete digitization. While I am awed by how rapidly digital transformation is progressing and how much it is impacting B2B marketing, I can’t help but think that there is still one marketing program that hasn’t yet caught up—in-person events.
Ask a demand generation specialist about marketing tactics that will grow sales pipeline and these days they’ll likely say “events.” While events have always been an integral tool in a demand generation arsenal, they're increasing in importance. Of course, events are swiftly becoming the go-to-tactic for digital marketers in every industry, but demand generation professionals now indisputably rank them as the most effective tactic.