Why is it that over 1.35 billion people in the world are drawn to Facebook? How could such a seemingly simple platform be a portal that people spend an average of 21 minutes a day on? One reason: Engagement.
Infographics can be a great way to learn because they blend images and facts and pare them down to a minimum. Here are some of our favorites related to event management.
Along the buying process, customers expect to be met with messaging and offers tailored to their unique relationship with a brand. Making this happen is the challenge of today’s revenue-minded marketer.
As a new year rolls around so do the predictions for what this year will bring for event management and marketing. Here we present our thoughts on what’s coming this year.
We’re proud to share the most-read articles of 2014 from the Certain event management blog.
Technology is geared to meet the needs of marketing and event professionals and that opens up a whole new way of thinking about event management.
In the webinar, Content for Conversion, Matt Heinz highlighted the importance of content marketing and exactly how you can leverage content before, during, and after each event.
Today, marketers AND event planners can benefit from marketing-centric platforms that deliver planning-related functionality and marketing-oriented features for customer engagement and revenue generation.
One of the biggest challenges event marketers face is attendee engagement. Here are five ways to help your event stand out and deliver clear value.
The attendee data generated from events can go a long way toward furthering your organization’s marketing and business goals. However, a hang up occurs when this data is improperly collected and fails to be put to use in the post-event sales and marketing follow up process.
While events can fail for many reasons, we contend that the main reason they most often fail is due to a one-size-fits-all approach. Various types of attendees participate in events. Yet many events deliver the same experience to all.
While there is no doubt you aim to fulfill both your organization’s and attendees’ objectives, why is it that some attendees return to a conference or event year after year while others are never to be seen again?
For all of us involved in the event world it is “Always October”. We ended September with Oracle OpenWorld and the Oracle Marketing Cloud, and we’re starting off October with a bang.
While events make up more than one-quarter of an organization’s total marketing spend, this channel is too often cast aside as standalone programs. Why is this happening when marketers have truly become experts at integration?
Organizations have many reasons for investing in events but according to a recent CMO Council and E2MA study, the bottom line is marketers view events as revenue-driving opportunities.
There are many considerations to make when choosing a mobile app for your events. The challenge is identifying what your attendees will find valuable.
Attendees are demanding greater value and marketers need to bring events closer into the buying cycle. Here’s how personalized events can meet that demand:
As you explore options for event management that supports your marketing goals, consider these five essential event technology features.
Event professionals and marketers are coming together to recognize how best to use events to move attendees along their buying path.
Today’s event technology is helping companies capitalize on this attendee data by capturing it and feeding it into marketing automation help sales and marketing improve their demand gen results.
People at events are there specifically to absorb your content through the sessions they attend, the people they meet with, and the overall event experience. How can you make the storytelling really count?
Events give companies a chance to tailor experiences to individual attendees. These experiences can take prospects and leads through their individual buying processes more efficiently, while creating enthusiastic brand promoters.
While marketing and sales teams believe events bring them closer to customers, it’s important to be able to deliver clear business impact. Here are three places you can look to demonstrate the positive business impact of events.
You know you need a mobile app for your event, but which solution is the right one for you?
As part of our ongoing efforts to help marketers and event professionals increase the business results of their events, we invite you to become a Success Tips Insider and take advantage of our series that provides critical pointers to ensure event success.
Today’s event attendees expect a lot. They expect to be able to find event-related information quickly and easily, and connect with other participants throughout the course of the event. They …
You know you need to have a mobile component to your events (your attendees will have at least one device in their hands), but what options are available? How much …
If increasing customer acquisition and loyalty is on your mind this summer, you won’t want to miss the Marketo Marketing Nation Roadshow, coming to a city near you. We are …
Certain’s appointment matching and scheduling technologies have been hard at work facilitating more than 13,000 face-to-face business meetings between participants of the AIBTM Exhibition in Orlando this week. The Americas …
Today’s marketers are looking to create a more complete and accurate picture of each prospect and customer. With a more complete picture, marketers can more effectively tailor sales and marketing …
Brian Kardon, CMO Lattice Engines, recently produced a nice summary of a discussion panel he moderated at the Market Marketing Nation, titled, “The CMO Revolution: From Focused Expert to Empowered …
We are excited that we were selected as a finalist for the Revvie Awards at this year’s Marketo Marketing Nation Summit. Marketo’s annual Revvie Awards recognize and celebrate innovation across the …
Through events—especially larger and more complex multi-session events, such as user conferences—companies can build deep meaningful attendee profiles while measuring engagement and gauging interests effectively. Today, the event technology used …
Events create unique opportunities for companies to connect with their current and future customers through face-to-face dialogues that are hard to replicate in the “real world.” As a result, events …
Announcing the integration of the Certain platform with Certain Check In Easy, the leading mobile app that a simple and quick way to check in attendees. This integration provides Certain …
User conferences are designed to provide companies with unique opportunities to stay engaged with prospects and customers in a more intimate setting. By establishing stronger, more personal partnerships with people, …
Promoters are powerful people. So powerful, in fact, that the measurement of customers-to-promoters has been correlated to long-term revenue growth. The concept of promoters is popularized by Bain and Satmetrix …
This week I attended RevTalks, Pedowitz’s first conference bringing together marketers that are focused on driving revenue (of course that is all of us). The conference addressed the six key …
Why marketing automation? Marketing relies on tools to match a company’s products and services to prospects and customers. The more information you possess on these individuals, the better chance you …
Whether hosting a conference, corporate party, or VIP function, your events are important to your business. They bring forth connection building, branding, and revenue opportunities. So, now the question is, …
2014 is here and as January rolls out so are the predictions for what this year will bring for event management. Take a look at these top 5 event management …
In many circles, a key indicator of an organization’s success is its ability to support a user conference. The user conference is a highly-visible event that reflects on your organization’s …
As a user conference organizer, you face many challenges in satisfying the diverse needs of attendees, sponsors, and partners, while meeting your organization’s business goals. The right technology is essential. …
In today’s world, everyone expects technology to play a major role in your user conference. Your sponsors expect it. Your presenters expect it. Your attendees expect it. Your use of …
It’s no secret that marketers are responsible for contributing to the revenue line. We’re responsible for this outcome even in an era when we have less control over how customers …
Announcing Our New Guide: Your Flight Plan for Exceptional User Conferences User conferences are essential to the business strategy of many organizations. But as these events grow, there are increasingly …
It’s no secret that marketers are responsible for contributing to the revenue line. We’re responsible for this outcome even in an era when we have less control over how customers …
Everyone wants to feel understood and event participants are no exception. Increasingly they value event experiences that are specifically relevant to their unique needs and expectations. Providing the content attendees …
Last week many of us here at Certain attended the Oracle Eloqua Experience user conference. The event was full of sessions and resources for Eloqua users and prospects alike. And …
It’s no secret that business buyers today are empowered. With all the information a buyer would need, just a click away, they are able to move themselves as far as …
