Like all good things, events have changed. Conferences are no longer just about what happens onstage; these days, event attendees expect to be entertained, wined and dined.  What goes on outside of the event – including the options available to attendees to have new experiences and build meaningful business relationships in unconventional settings – is […] (Read More)

Our breakdown of “6 Keys to Event Planning Success” continues with part two: Event Flow. Now that you’ve taken the time to find your perfect event location, it’s time to start planning the logistics of how attendees will experience your event. From a quick and painless registration setup to personalized, mobile-friendly agendas, you want to […] (Read More)

While Account Based Marketing (ABM) touches several teams, departments and activities within organizations, events as a marketing channel play a particularly significant role. In fact, if you’re leaving events out of your ABM strategy, you’re missing a fundamental opportunity to move the needle for the business. Events provide sales and marketing teams with key insights […] (Read More)