The Enterprise Event Marketing Blog for Data-Driven Marketers and Event Professionals

3 Common Sales Follow-up and Marketing Challenges

BY Thomas Pauly September 23, 2016

marketing-challenges_blog-featured_09232016

Being on a high-performing marketing team means that, not only do you have marketing challenges, but you are also responsible for sales enablement and timely sales follow-up. Whether you are in marketing, demand generation, or sales, figuring out ways to complete tasks as effectively as possible is a plus. But as you already know, there are many bumps in the road to creating conversions. These challenges are many fold, and often take up time that can be better focused on completing work. But, by figuring out different ways to take-on these challenges, marketing and sales teams can work better, faster, and with ease.

Event Blogging Best Practices for B2B Marketers

BY Michelle Threadgould September 22, 2016

When you’re blogging to promote an event, what are event blogging best practices and how can you get your content to create buzz, increase qualified attendees, and generate leads, before, during, and after your event? Event blogging needs to present information in a way that hasn’t been done before, generate interest around your event, and also provide valuable, compelling reasons to attend your event. Let’s get started on how you can use event blogging to drive demand at events.

The Search for Prizes Is on at Marketing Nation Online in Our Marketing Scavenger Hunt

BY Lynn Langmade September 9, 2016

Marketing Nation Online is not only an excellent opportunity to level up your data-driven marketing skills and become a digital marketing expert; this year, you can also win big! Certain has teamed up with PFL, Vidyard, and EverString to bring you the ultimate Marketing Scavenger Hunt. All you have to do is watch our presentation How to Build a High-Converting Event Experience with Event Automation and visit our partner’s booths for your chance to win an Airbnb vacation, plane tickets, or lift tickets. You can check-off becoming a digital, video, event, and predictive marketing expert and get some well deserved R & R. Let the games begin!

Why Integrating Event and Marketing Automation is Key to Scaling Events

September 8, 2016

69% of B2B marketers consider in-person events effective, making the need to scale events one of the most important strategies for modern marketers. Events present great opportunities to promote your product, network, and collect rich data that can then be used later by your marketing and sales teams. Because of new technology, events have become a wealth of attainable information, and by utilizing marketing and event automation, you can increase lead conversion and scale your events across your enterprise. Here is an overview of the valuable tips you will learn in our How Marketing and Event Automation Help You Scale Enterprise Events guide.

The Terrible, Horrible, No Good, Very Bad Event: Event Planning Nightmares and How to Avoid Them

BY Michelle Threadgould September 7, 2016

As we approach event season, wouldn’t it be awesome if, instead of experiencing event management disasters, we could prevent event planning nightmares? With thousands of marketers developing their event marketing strategy for Marketing Nation Online, Dreamforce, and SiriusDecisions Technology Exchange, marketers are staying up late at night thinking about what could go wrong at their next event. The heat is on to eliminate manual processes, improve the attendee experience, and leverage as many opportunities before, during, and after the event as possible to create conversions. So let’s address our nightmares and establish how marketers can set themselves up for event success.

How to Develop Killer Event Agendas and Content for Award Winning Events

BY Michelle Threadgould September 1, 2016

Developing session topics, event agendas, and event content to create an award winning event experience is challenging. Marketers are constantly scaling the content marketing burden, dealing with multiple, competing deadlines at any given moment, and every project we complete needs sign-off from a variety of stakeholders, all of whom have different perspectives and needs. And that’s only internally! Additionally, you have the needs of prospects and attendees to deal with when crafting an event content strategy, and the question that haunts every marketer: how can my message rise above the rest?

Learn to Optimize Your Event Registration Landing Page

BY Thomas Pauly August 30, 2016

Are you having trouble developing a high converting landing page for your event registration page? Don’t worry, you’re not alone. Visitors spend 3-5 seconds on a landing page before deciding to learn more, or leave. That doesn’t leave much margin for error. Across industries, the average conversion rate of a landing pages was only 2.35%, and the top twenty-five percent of conversion rates are at 5.31% or higher. Knowing this, it becomes clear that having an effective landing page is important in generating leads and obtaining valuable data from website visits.

50 Standout Event Technology Statistics

BY Thomas Pauly August 25, 2016

In today’s digital world, leveraging data gathered from event technology (like statistics) is the key to achieving higher ROI. Marketers can utilize new trends in event technology, like event apps and event automation, to increase attendee engagement, collect rich attendee data, and provide attendees with what they desire: an informative and enjoyable user experience.