The event technology you use to design, organize, and execute events can serve as a powerful tool to collect rich attendee data. Marketing events give you the opportunity to build deep attendee profiles, measure engagement, and gauge interests. According to a study by Live Marketing, 83% of brands say their #1 reason for running events […] (Read More)
Attendee engagement plays a central role in virtual, in-person and hybrid event marketing for multiple reasons. On one level, it transforms a webinar, seminar or conference into an interactive experience – creating an opportunity for attendees, hosts and sponsors to create connections and build relationships. Often, this is what determines the difference between a memorable […] (Read More)
When planning events in a changing world, event organizers have a lot to consider in order for their events to be successfully executed. Planning multi-day, multi-session global event programs with varying formats and sizes add more to the challenge. It is important for event planners to have the flexibility to modify plans if needed. In […] (Read More)
Event data can be a powerful source for marketers to tap into and learn more about their events. Insights about past events can guide to more effective events that are optimized for highest revenue generation. It’s important to highlight that it’s not so much the data itself that offers value but rather the stories we […] (Read More)
With all the different event types available, determining the right event to match your business goals can be challenging. Before you start planning your event, it’s important to connect your event goals to results. A well established strategy can help you choose the right event type. In this blog, we’ll highlight the top ten marketing […] (Read More)
When it comes to hybrid events, one of the earliest aspects of the planning phase is understanding what the attendee experience will look like from start to finish. From the moment they visit your event website, your guests will have unique needs and interests that will differ based on how they are attending, and what […] (Read More)
Event metrics allow marketers to measure their event’s success, effectively communicate the impact with the executives, and optimize events to improve ROI. Without this data, it can be exceedingly tough to analyze the success of your events, or to know how to improve. Today, marketers understand that Event Intelligence plays an important role in their […] (Read More)
To attract the right audiences, you spend numerous hours pre-planning, organizing, and executing your event. Your event ends, but you’re far from finished! There’s still work to be done to ensure you meet your event’s objectives, whether they’re to increase sales, revenue, engagement, or brand awareness. In fact, a study by Event Track found that […] (Read More)
Over the course of the last two years, organizations had to look for new ways to host marketing events. They had to rapidly adapt to remote and virtual events and find creative ways to connect to their audiences. But as the coronavirus restrictions are lifted, we can’t wait to return to hosting in-person events. And […] (Read More)
Have you ever struggled to get a clear view of your event programs and their impact on your business? Do you spend hours trying to analyze and prepare reports to prove your events ROI to management? If so, you’re not alone — 69% of marketers say that tracking ROI for events is their primary challenge […] (Read More)
Data is a treasure trove of opportunities to help you grow your business. But to unlock its potential, you need technology that will allow you connect to any source, drive important insights, and deliver real-time data where you need it. Today, marketing events generate a ton of data and marketers are able to capture more […] (Read More)
Technology is a key ingredient in planning and executing successful events of all types and sizes from large conferences to smaller, recurring events and everything in between. Event management software saves time spent on manual tasks, increases productivity, seamlessly captures event data and offers meaningful insights and helps prove event ROI. While you can invest […] (Read More)
There is no denying that the pandemic has changed the event industry forever, and there is a lot to consider for event organizers to adapt their approach in line with emerging trends surrounding virtual and hybrid events. One of the main priorities of event planners is the attendee experience. Audience engagement is key to your […] (Read More)
Technology has made personalization easier than ever. Starbucks, for example, can send you individualized offers based on the drinks you ordered in the past. Amazon knows exactly what products to recommend to you, Spotify can create playlists, handpicked just for you. If you’re wondering how these large corporations know so much about you, continue reading […] (Read More)
Data is the secret weapon behind some of the most successful B2B marketing campaigns, and it can also be the silent killer of great campaigns otherwise destined for success. Event marketers must prove ROI to secure funds for future marketing endeavors. To ensure that you are tapping into quality event data, it’s important that you […] (Read More)
With more advances in event technology and an increase in virtual and hybrid events, marketers capture and store more attendee data than ever before. However, with all of the advantages that the additional event data offers your organization, it also increases your vulnerability. Integration to other systems can also have implications for data security. Security […] (Read More)
Increasing audience engagement is crucial for continuously hosting successful events. According to David Saef, EVP of Marketworks, “Events are a critical component of any brand’s marketing strategy because face-to-face is the best way to engage a brand’s current (Read More)
Companies often struggle with the reality that gathering the right event data can be challenging. Knowing that data is an organization’s most valuable asset, it is important to treat data collection, storage and accessibility as key considerations surrounding your event data management. Advances in technology has empowered event marketers to collect more data on event […] (Read More)
What is Event ROI, and Why Does it Matter? Essentially, event ROI is a term used to indicate and measure the value obtained after the culmination of an event, mainly those meant for marketing and promotion. Value is more than just financial: it can represent a retention of customers, growth in engagement, number of people […] (Read More)
Welcome back to “11 Practical Ideas for Your Mobile Strategy.” In our first two installments, we discussed how a mobile event app can enhance the event experience for all involved, while helping to assure an impressive return on investment (ROI). We also stressed the importance of fully leveraging your event app at every stage of […] (Read More)
In the first installment of “11 Practical Ideas for Your Mobile Strategy,” we asserted that your investment in a mobile event app would help fulfill two overriding objectives: an enhanced experience for all involved and an impressive return on investment for your organization, your sponsors and your exhibitors. We pointed out that a survey of […] (Read More)
Picture this: you’re an event planner sitting in your weekly status meeting, when suddenly your team looks over to you and tells you that they have a client who needs a cocktail party planned in San Francisco YESTERDAY. You have limited resources, limited budget and need to move fast…an event planner’s dream…Mmm, how about no. (Read More)
We can talk about the many innovative ways to make an event truly memorable and valuable. But in the end (or is it the beginning?), if the basics of event execution are missing, the rest is forgotten. No one will remember the powerful speakers and amazing receptions if the event is unorganized, running late, misdirected, […] (Read More)
We find that more and more event organizers want to return to in-person events while simultaneously extending their reach to the new and ever-growing virtual audience. Recent polling shows that 60% of marketers plan to increase spending on a hybrid event model that includes both face-to-face and virtual audiences. Although hybrid corporate events offer unique marketing opportunities, they also present unique challenges. In a […] (Read More)
Historically, event sponsors and exhibitors have suffered somewhat in the virtual event space – particularly when it comes to engaging with attendees. With the increased focus on virtual and hybrid events this year, it’s important for event professionals and marketers to consider how you can better accommodate your event sponsors’ needs. The key to ensuring […] (Read More)
Personalize event experiences and provide meaningful connections that accelerate your business goals.