Author: Peter Micciche

Peter Micciche serves as Certain’s President and CEO responsible for the Company’s vision, strategy, and global operations. He has extensive executive management and board level experience in public and private software companies.

Posts by Peter Micciche

Marketing Report: How Do Your Events Measure Up Against Your Competitors?

According to our newly released event marketing benchmark report, 82% of marketers consider event ROI a valuable metric in defining event success. Event marketers, demand generation specialists, content marketers, and sales teams have the shared goal of generating revenue from events, but what does it take in order to achieve event success? How are other industry leaders in your field defining event success leads generated, press mentions, brand awareness, MQLs, or SQLs? More importantly: how do your event and marketing automation processes and best practices stack up against enterprise companies in your field? What’s their secret to event success?

Event Automation: Where Marketing Automation Meets Event Management

Earthquakes are on the minds of most Californians and especially those of us who live or work in San Francisco.  Our Event Automation announcement today reflects a provocative,  tectonic shift that cuts across the marketing automation and event management landscape and redefines how marketers can drive predictable and measurable results at scale.

The Changing Tide of Event Marketing

Along the buying process, customers expect to be met with messaging and offers tailored to their unique relationship with a brand. Making this happen is the challenge of today’s revenue-minded marketer.