The event dates have been set. The venue is booked. Speakers have been lined up and the agenda and content are close to being finalized. You finally have all the details to setup the killer website that is going to engage and excite your users, prospects and partners, and inspire them to sign up for […]

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You’ve put the time in for planning your big event and you’ve used social media to generate buzz and interest. But how do you increase engagement on social media once you’ve got people in the door? There are lots of ways to engage with prospects through social media – and continue the conversation once your event has started.

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When we attended Dreamforce, we were wowed by how Salesforce used a fully integrated marketing approach to flawlessly execute their flagship event; from their trailblazing theme to their highly informative sessions, and, of course, their wide array of exhibitors with the most innovative booth designs. For four days, Dreamforce took over the Bay Area, with networking parties, excellent examples of ambush marketing, live entertainment, and of course, their technology conference, the event itself. So, what aspect of Dreamforce had the most amount of star power and shined the brightest? The answer is: exceptional booth experiences.

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