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Displaying posts from Business Value category

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technology team

Published in Business Value category on (05/09/2018)

In a Search for New Technology, the Right Team is as Important as the Right Tech

With the Spring event season upon us, news affecting marketers on technology and trends is even more abundant. In an effort to make sense of all of the new technology facing marketers yearly, Scott Brinker, Program Chair of the MarTech Conference, releases a graphic that lists the overall marketing tech landscape, commonly referred to as […]

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Blog Data Driven Results

Published in Business Value category on (03/15/2018)

Data Driven Business Results: The Key for CMO Success in the C-Suite

Executives today are facing more pressure than ever to correlate their efforts to quantifiable business results, and CMOs in particular are center stage as they gain more accountability for their initiatives. In fact, CMOs are the most likely among C-suite players to pay with their jobs when companies miss growth targets, according to a global […]

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User Conference

Published in Business Value category on (02/14/2018)

Certain Expands Support for Conference Management

Conferences are a great way to capture new leads, reinforce your brand promise, and interact with prospects and customers. They also provide ample opportunities to conduct meaningful interactions with attendees, to gather critical data, and to track valuable buying signals. Providing rich and personalized session content for your attendees has a direct correlation to event […]

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