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Certain Blog

Displaying posts from Business Value category

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digital events

Published in Business Value category on (03/30/2020)

Certain and ON24 Partner to Power Human Connections at Scale in Today’s Digital World

The COVID-19 pandemic is having a significant impact on people, companies and industries across the board. One area we’ve seen especially impacted is in-person events and gatherings – from the largest conferences to smaller-scale business meetings. At Certain, it’s our goal to help businesses cope with this tumultuous time, and support them in making the […] (Read More)

event career growth

Published in Business Value category on (08/22/2019)

How Event Marketers Can Elevate Their Careers with Data Know-How

When we talk about the importance of data and a smart technology strategy, it’s typically tied to proving the value of event spend. But with this strategic know-how comes added, more personal benefits for event marketers who know how to both curate and leverage technology to turn attendee insights into strategic action. Event tech and […] (Read More)

Event Metrics

Published in Business Value category on (11/07/2018)

Was It Worth It? How to Build a Strong Metrics Strategy to Measure Event Success

Marketers understand the value of events better than anyone else in the business. And yet, proving return on investment (ROI) for events continues to be a challenge. In our recent survey, nearly 70 percent of marketers agreed that tying event spend to revenue generation remains an elusive task. Oftentimes, businesses work backwards when it comes to determining […] (Read More)

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