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Displaying posts from Business Value category

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Event Metrics

Published in Business Value category on (11/07/2018)

Was It Worth It? How to Build a Strong Metrics Strategy to Measure Event Success

Marketers understand the value of events better than anyone else in the business. And yet, proving return on investment (ROI) for events continues to be a challenge. In our recent survey, nearly 70 percent of marketers agreed that tying event spend to revenue generation remains an elusive task. Oftentimes, businesses work backwards when it comes to determining […]

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technology team

Published in Business Value category on (05/09/2018)

In a Search for New Technology, the Right Team is as Important as the Right Tech

With the Spring event season upon us, news affecting marketers on technology and trends is even more abundant. In an effort to make sense of all of the new technology facing marketers yearly, Scott Brinker, Program Chair of the MarTech Conference, releases a graphic that lists the overall marketing tech landscape, commonly referred to as […]

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Blog Data Driven Results

Published in Business Value category on (03/15/2018)

Data Driven Business Results: The Key for CMO Success in the C-Suite

Executives today are facing more pressure than ever to correlate their efforts to quantifiable business results, and CMOs in particular are center stage as they gain more accountability for their initiatives. In fact, CMOs are the most likely among C-suite players to pay with their jobs when companies miss growth targets, according to a global […]

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