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Displaying posts from CEO Corner category

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Published in CEO Corner category on (02/05/2015)

The Changing Tide of Event Marketing

Along the buying process, customers expect to be met with messaging and offers tailored to their unique relationship with a brand. Making this happen is the challenge of today’s revenue-minded marketer. (Read More)

Published in Business Value category on (10/01/2014)

The #1 Outcome Your CMO Expects from Events

Organizations have many reasons for investing in events but according to a recent CMO Council and E2MA study, the bottom line is marketers view events as revenue-driving opportunities. (Read More)

Published in CEO Corner category on (02/09/2012)

Is it time for a Chief Events Officer (CVO)?

Jane Holloway, the new CEO of F500 Inc. called a meeting with her Chief Marketing Officer, Rob Lopez and laid out a very ambitious vision positioning the company in the New Year and her goals for brand enhancement.  In a short period of time, Jane wanted employees, customers, partners and industry influencers on a worldwide […] (Read More)

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