Earthquakes are on the minds of most Californians and especially those of us who live or work in San Francisco. Our Event Automation announcement today reflects a provocative, tectonic shift that cuts across the marketing automation and event management landscape and redefines how marketers can drive predictable and measurable results at scale.
Along the buying process, customers expect to be met with messaging and offers tailored to their unique relationship with a brand. Making this happen is the challenge of today’s revenue-minded marketer.
Organizations have many reasons for investing in events but according to a recent CMO Council and E2MA study, the bottom line is marketers view events as revenue-driving opportunities.