As the global community works to better understand and navigate the impact of COVID-19, we here at Certain are taking precautionary measures to help minimize the risk of COVID-19 to the community. This includes suspension of all non-essential travel for our employees, and encouraging those of our team members who commute to work the option […] (Read More)

By Kristen Alexander, CMO | Certain Originally published in Customer Think   2018 was a big year for event marketers. We saw brand activations rise to a new level at in-person events – from a special performance by Justin Timberlake at SAP’s Sapphire Now conference, to GE’s Healthymagination initiative that brought doctors on stage to […] (Read More)

Part Two: How Companies Can “Leave Their Mark” by Putting Their Brand Front and Center at Events   In Part 1 of our Q&A series with B2B marketing expert Katie Martell, we talked about the need for brands to differentiate themselves and break through the clutter at events. Now, in Part 2, Katie shares how […] (Read More)