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Published in Certain Team category on (03/03/2020)

Mitigating the Impact of COVID-19 on the Global and Events Communities

As the global community works to better understand and navigate the impact of COVID-19, we here at Certain are taking precautionary measures to help minimize the risk of COVID-19 to the community. This includes suspension of all non-essential travel for our employees, and encouraging those of our team members who commute to work the option […]

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Published in Chat with Certain category on (05/08/2019)

Bolder Brand Moves Start With Better Data: What’s Next for Events in 2019

By Kristen Alexander, CMO | Certain Originally published in Customer Think   2018 was a big year for event marketers. We saw brand activations rise to a new level at in-person events – from a special performance by Justin Timberlake at SAP’s Sapphire Now conference, to GE’s Healthymagination initiative that brought doctors on stage to […]

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Katie Martell Events Certain Marketing

Published in Chat with Certain category on (03/28/2019)

Q&A with B2B Marketing Expert Katie Martell

Part Two: How Companies Can “Leave Their Mark” by Putting Their Brand Front and Center at Events   In Part 1 of our Q&A series with B2B marketing expert Katie Martell, we talked about the need for brands to differentiate themselves and break through the clutter at events. Now, in Part 2, Katie shares how […]

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