Part Two: How Companies Can “Leave Their Mark” by Putting Their Brand Front and Center at Events   In Part 1 of our Q&A series with B2B marketing expert Katie Martell, we talked about the need for brands to differentiate themselves and break through the clutter at events. Now, in Part 2, Katie shares how […]

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Part One: Rabble-Rousing Brands in 2019   Every marketer is familiar with the notion of a “big idea”. Big ideas are often leveraged to drive a marketer’s strategy throughout a campaign, with the goal being to purposefully make a scene and push their brand to stand out from the rest. The outcomes of some of […]

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On May 8th – 10th, thousands of B2B sales and marketing professionals will descend on Las Vegas for the SiriusDecisions 2018 Summit, a three-day conference taking place at the Mandalay Bay Resort. SiriusDecisions Summit is always an exciting event for the B2B community, one where the latest B2B research and insights are revealed alongside intimate […]

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