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event software

Published in Content Marketing category on (01/16/2019)

Content Is King: How to Master it for Event Success

There are a number of ways to get people interested in your event. Whether it be location, speakers or offsites—there’s no end to the possibilities when it comes to getting potential attendees not only interested, but excited about your event. But where does it all begin? Social media? Email? Blogs?  If events are the human, […]

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Blog Ann Handley Q&A

Published in Content Marketing category on (07/05/2018)

Leveraging Tech to Create Meaningful Connections: Q&A with Ann Handley, Part 1

Technology is often understood as a double-edged sword. While it has introduced once impossible advancements and innovation across industries, smarter technology also means higher expectations than ever before from customers. And events are no different.  For businesses and marketers, specifically, what this means is we have to become savvier when it comes to how we […]

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Blog Data Driven Results

Published in Business Value category on (03/15/2018)

Data Driven Business Results: The Key for CMO Success in the C-Suite

Executives today are facing more pressure than ever to correlate their efforts to quantifiable business results, and CMOs in particular are center stage as they gain more accountability for their initiatives. In fact, CMOs are the most likely among C-suite players to pay with their jobs when companies miss growth targets, according to a global […]

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