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Blog Ann Handley Q&A

Published in Content Marketing category on (07/05/2018)

Leveraging Tech to Create Meaningful Connections: Q&A with Ann Handley, Part 1

Technology is often understood as a double-edged sword. While it has introduced once impossible advancements and innovation across industries, smarter technology also means higher expectations than ever before from customers. And events are no different.  For businesses and marketers, specifically, what this means is we have to become savvier when it comes to how we […]

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Blog Data Driven Results

Published in Business Value category on (03/15/2018)

Data Driven Business Results: The Key for CMO Success in the C-Suite

Executives today are facing more pressure than ever to correlate their efforts to quantifiable business results, and CMOs in particular are center stage as they gain more accountability for their initiatives. In fact, CMOs are the most likely among C-suite players to pay with their jobs when companies miss growth targets, according to a global […]

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ABM Events Team Sport

Published in Account Based Marketing category on (02/09/2018)

ABM and Events Are a Team Sport

In a modern Account Based Marketing (ABM) strategy, gone are the days of marketing teams casting a wide net for leads, then handing them over to sales for follow-up. Instead, marketing and sales teams work together in order to ensure that quality leads amount to a quality target account list, which will drive their ABM […]

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