Displaying posts from Demand Generation category
Published in Business Value category on (03/15/2018)
Executives today are facing more pressure than ever to correlate their efforts to quantifiable business results, and CMOs in particular are center stage as they gain more accountability for their initiatives. In fact, CMOs are the most likely among C-suite players to pay with their jobs when companies miss growth targets, according to a global […]
Published in Account Based Marketing category on (02/09/2018)
In a modern Account Based Marketing (ABM) strategy, gone are the days of marketing teams casting a wide net for leads, then handing them over to sales for follow-up. Instead, marketing and sales teams work together in order to ensure that quality leads amount to a quality target account list, which will drive their ABM […]
Published in Demand Generation category on (06/19/2017)
Running great events takes up a lot of resources. In fact, our recent survey indicated that most enterprise marketers spend at least a quarter of their budgets on events. With all that money on the line, pre-event planning is essential to ensure that event logistics go smoothly. But planning for the follow-up for all the contacts that you meet at an event is equally important.
Personalize event experiences and provide meaningful connections that accelerate your business goals.