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Certain Blog

Displaying posts from Demand Generation category

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build a killer event website

Published in Branding category on (09/04/2019)

How to Build A Killer Event Website

The event dates have been set. The venue is booked. Speakers have been lined up and the agenda and content are close to being finalized. You finally have all the details to setup the killer website that is going to engage and excite your users, prospects and partners, and inspire them to sign up for […]

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events abx

Published in Account Based Marketing category on (06/19/2019)

Incorporating Events Into Your ABX Strategy

By James Huddelston, Sr. Director of Product Marketing, Certain   With their recent launch of ABM Essentials, Marketo has highlighted the growing need for marketers to deliver the kind of account-based experiences (ABX) that both build relationships and drive business results. Combining the power of ABM and customer experience management, ABX is really the next evolution […]

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Published in Chat with Certain category on (05/08/2019)

Bolder Brand Moves Start With Better Data: What’s Next for Events in 2019

By Kristen Alexander, CMO | Certain Originally published in Customer Think   2018 was a big year for event marketers. We saw brand activations rise to a new level at in-person events – from a special performance by Justin Timberlake at SAP’s Sapphire Now conference, to GE’s Healthymagination initiative that brought doctors on stage to […]

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