Running great events takes up a lot of resources.  In fact, our recent survey indicated that most enterprise marketers spend at least a quarter of their budgets on events. With all that money on the line, pre-event planning is essential to ensure that event logistics go smoothly. But planning for the follow-up for all the contacts that you meet at an event is equally important. (Read More)

It’s spring again — the flowers are in bloom, the bees are buzzing, and pollen gently floats through the air. And that means it’s time for Certain’s Modern Marketing Experience 2017 (MME17) recap post. Certain’s has sponsored Modern Marketing Experience for the last three years, so this post is becoming something of a tradition for us. But covering this event is much more than a tradition. Indeed, it has become one of the most critical learning exercises for our organization. Because key learnings from this critical event have helped us to identify the subtle shifts in Oracle’s strategy and focus that will trickle down, impacting not just their customers and partners, but the marketing landscape as a whole. (Read More)

Need to get better results from your enterprise event? Find out how National Instruments reduced event resources by half while increasing demand by 50% after adopting Event Automation at this Modern Marketing Experience 2017 session. (Read More)