Displaying posts from Demand Generation category
Published in Demand Generation category on (08/03/2018)
This post was originally published by the ABM Leadership Alliance Demand generation marketers are tasked with navigating a never-ending stream of technological advancements in order to identify which strategies and tactics drive the best outcomes. As a result, marketers are taking creative new approaches that not only redefine the way we think of successful demand […]
Published in Business Value category on (03/15/2018)
Executives today are facing more pressure than ever to correlate their efforts to quantifiable business results, and CMOs in particular are center stage as they gain more accountability for their initiatives. In fact, CMOs are the most likely among C-suite players to pay with their jobs when companies miss growth targets, according to a global […]
Published in Account Based Marketing category on (02/09/2018)
In a modern Account Based Marketing (ABM) strategy, gone are the days of marketing teams casting a wide net for leads, then handing them over to sales for follow-up. Instead, marketing and sales teams work together in order to ensure that quality leads amount to a quality target account list, which will drive their ABM […]
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