Displaying posts from Demand Generation category
Published in Chat with Certain category on (05/08/2019)
By Kristen Alexander, CMO | Certain Originally published in Customer Think 2018 was a big year for event marketers. We saw brand activations rise to a new level at in-person events – from a special performance by Justin Timberlake at SAP’s Sapphire Now conference, to GE’s Healthymagination initiative that brought doctors on stage to […]
Published in Chat with Certain category on (03/20/2019)
Part One: Rabble-Rousing Brands in 2019 Every marketer is familiar with the notion of a “big idea”. Big ideas are often leveraged to drive a marketer’s strategy throughout a campaign, with the goal being to purposefully make a scene and push their brand to stand out from the rest. The outcomes of some of […]
Published in Demand Generation category on (08/03/2018)
This post was originally published by the ABM Leadership Alliance Demand generation marketers are tasked with navigating a never-ending stream of technological advancements in order to identify which strategies and tactics drive the best outcomes. As a result, marketers are taking creative new approaches that not only redefine the way we think of successful demand […]
Personalize event experiences and provide meaningful connections that accelerate your business goals.