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Certain Blog

Displaying posts from Demand Generation category

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digital events

Published in Business Value category on (03/30/2020)

Certain and ON24 Partner to Power Human Connections at Scale in Today’s Digital World

The COVID-19 pandemic is having a significant impact on people, companies and industries across the board. One area we’ve seen especially impacted is in-person events and gatherings – from the largest conferences to smaller-scale business meetings. At Certain, it’s our goal to help businesses cope with this tumultuous time, and support them in making the […]

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build a killer event website

Published in Branding category on (09/04/2019)

How to Build A Killer Event Website

The event dates have been set. The venue is booked. Speakers have been lined up and the agenda and content are close to being finalized. You finally have all the details to setup the killer website that is going to engage and excite your users, prospects and partners, and inspire them to sign up for […]

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events abx

Published in Account Based Marketing category on (06/19/2019)

Incorporating Events Into Your ABX Strategy

By James Huddelston, Sr. Director of Product Marketing, Certain   With their recent launch of ABM Essentials, Marketo has highlighted the growing need for marketers to deliver the kind of account-based experiences (ABX) that both build relationships and drive business results. Combining the power of ABM and customer experience management, ABX is really the next evolution […]

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