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Displaying posts from Demand Generation category

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Katie Martell

Published in Chat with Certain category on (03/20/2019)

Q&A with B2B Marketing Expert Katie Martell

Part One: Rabble-Rousing Brands in 2019   Every marketer is familiar with the notion of a “big idea”. Big ideas are often leveraged to drive a marketer’s strategy throughout a campaign, with the goal being to purposefully make a scene and push their brand to stand out from the rest. The outcomes of some of […]

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Published in Demand Generation category on (08/03/2018)

The Numbers Don’t Lie: Events and Website Lead the Way for Opportunities

This post was originally published by the ABM Leadership Alliance Demand generation marketers are tasked with navigating a never-ending stream of technological advancements in order to identify which strategies and tactics drive the best outcomes. As a result, marketers are taking creative new approaches that not only redefine the way we think of successful demand […]

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Blog Data Driven Results

Published in Business Value category on (03/15/2018)

Data Driven Business Results: The Key for CMO Success in the C-Suite

Executives today are facing more pressure than ever to correlate their efforts to quantifiable business results, and CMOs in particular are center stage as they gain more accountability for their initiatives. In fact, CMOs are the most likely among C-suite players to pay with their jobs when companies miss growth targets, according to a global […]

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