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Certain Blog

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event career growth

Published in Business Value category on (08/22/2019)

How Event Marketers Can Elevate Their Careers with Data Know-How

When we talk about the importance of data and a smart technology strategy, it’s typically tied to proving the value of event spend. But with this strategic know-how comes added, more personal benefits for event marketers who know how to both curate and leverage technology to turn attendee insights into strategic action. Event tech and […]

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Published in Chat with Certain category on (05/08/2019)

Bolder Brand Moves Start With Better Data: What’s Next for Events in 2019

By Kristen Alexander, CMO | Certain Originally published in Customer Think   2018 was a big year for event marketers. We saw brand activations rise to a new level at in-person events – from a special performance by Justin Timberlake at SAP’s Sapphire Now conference, to GE’s Healthymagination initiative that brought doctors on stage to […]

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Masters of Data 2-01

Published in Digital Marketing category on (04/25/2019)

Masters Of Data: How Rockwell’s Marketing Ops Team is Digitally Transforming Events

As B2B event professionals work to find bold and inspiring new ways to up their attendee experience game in 2019, marketers are fine-tuning their approach to driving these new ideas and tactics on the backend. For marketers, delivering the ultimate attendee experience relies on a comprehensive data strategy. It’s the data, after all, that allows […]

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