Digital Marketing

Pre-Scheduling Appointments Is Hard. Dealertrack Proves it Doesn’t Have to Be [Video Case Study]

Picture this: you’re exhibiting at one of your largest revenue-generating events of the year and your check-in time exceeds two minutes and the line at your booth is 20 people deep. Your check-in process is slow, leading to a backup of your pre-scheduled appointments. Slow check-in creates a stressful environment for your attendees, booth staff, and sales team, and negatively affects the user experience. So how can you optimize your check-in process at crucial events to maximize sales and marketing opportunities? Dealertrack, the largest automotive solution provider faced this exact problem. However, by leveraging Certain’s Event Automation, Dealertrack decreased event check-in time by 50% and easily reached their aggressive sales goals.

Get Ahead in 2017 Instead of Making New Year’s Resolutions

Do you ever feel like coming up with New Year’s resolution ideas and making career goals actually prevents you from reaching your ideals? Think about it: how often have you created a list of what you want to accomplish in a year, only to fall utterly short. The list sits on your desk, or on a crisp piece of expensive stationary, in your best handwriting, tacked onto your cubicle wall, almost mocking your effort and commitment. Why is there such a gap between what we want to do and what we can do?

How to Boost Marketing Engagement During the Holidays with Targeted Outreach

Are you looking to increase marketing engagement during the winter months? You’re not alone, the myth of the B2B marketing slump during the holidays is a strong misconception, when in reality, successful B2B companies often experience a holiday spike in sales if they plan properly. So how can you leverage targeted outreach, events, and marketing strategies to rake in sales before the end of your quarter?

2016 Best Blogs From Certain and What Marketers Can Learn

Today, I will be talking about Certain's 2016 best blogs and the reasons they were so effective! To begin, 2016 saw huge shifts in the marketing industry. Strategies changed and companies took priority of different areas of marketing. A survey conducted by Smart Insights concluded that in 2016, content marketing was predicted to have the highest commercial impact for companies. Nowadays, content marketing is present in all parts of the funnel, from more top of the funnel content like infographics and blog posts to meatier assets like whitepapers and guides.

5 Key Takeaways — How Events are Powering Leading Marketing Teams from the SiriusDecisions Technology Exchange

I had the great pleasure last week of attending the SiriusDecisions Technology Exchange event in Austin, TX where marketing leaders from some of the world’s greatest technology companies came together to share how technology is being used across sales, marketing, and product organizations to enhance alignment and drive better business results. It’s always enlightening to hear your peers share how they are transforming their organization to meet the promise of more effective, personalized marketing that meets prospects and customers exactly where they are in their buying journey. Events, of course, are a critical part of that journey and I was excited to have two of our largest customers, Microsoft and National Instruments, share stories of how they are digitally transforming their event strategy and how they arrived at the decision to invest in this critical area of the marketing stack.

Tips and Tricks for Using Social Media During Your Event

You’ve put the time in for planning your big event and you’ve used social media to generate buzz and interest. But how do you increase engagement on social media once you’ve got people in the door? There are lots of ways to engage with prospects through social media – and continue the conversation once your event has started.

Top 50 Marketing Resources

Want to increase and update your marketing resource library? The modern marketing landscape is constantly changing and evolving, meaning that sources of information are changing as well. A resource that was once relevant becomes irrelevant and a new one takes its place rapidly. Because of this, it is hard to maintain a well-kept marketing resource library that has up-to-date and relevant information for all your marketing needs. But don’t worry! Ahead of you is a carefully selected list of resources (in no particular order) for general marketers, event planners, demand gen professionals, and event marketers.

Leveraging Marketing Automation for Effective Email Marketing

Have you ever read a marketing email that flunked Marketing Automation 101? No qualifying, no targeting, and no personalization. What makes these emails so cringe-worthy is that we can empathize with why they’re bad, because after all, sending out effective inbound, outbound, and follow-up emails is hard work. According to Marketing Sherpa, customer conversion rates across industries ranges from 8-22%, which means that 78-92% of the time, marketers and salespeople are experiencing challenges when it comes to effectively communicating to their prospects. So even though a large part of the sales and marketing equation is not about “winning”, there are definite dangers of sending emails that do not consider your prospect’s unique needs. (Don’t worry, we’ll get to Ninja Kittens later in the post!)