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Certain Blog

Displaying posts from Digital Marketing category

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virtual events

Published in Digital Marketing category on (07/26/2021)

What Does a Smart Hybrid Event Look Like?

Now that we’ve seen the value that virtual events have added to our marketing strategies over the past year, there’s no doubt that they are here to stay (albeit, to varying degrees) . Now, as we begin to re-incorporate in-person experiences to complement virtual events, the spotlight is on the hybrid model as a go-to […] (Read More)

virtual events

Published in Account Based Marketing category on (06/03/2021)

How to Master Hybrid Event Marketing and Promotion

Now that we’re all seasoned virtual event pros, reworking our strategies for hybrid event marketing and promotion should come a bit easier, right? Well, not exactly. While all the valuable learnings of your past virtual and in-person event marketing tactics will undoubtedly come into play when planning for hybrid, there are a few additional considerations […] (Read More)

virtual events

Published in Digital Marketing category on (12/22/2020)

Certain’s Virtual Event Marketing Checklist Part Two: During & After the Event

Virtual & Hybrid Event Marketing Checklist: During & Post-Event Phases   If 2020 was the year that virtual events grew in prominence, 2021 is no doubt going to be the year that marketers take these digital experiences to the next level. With virtual events now playing a more permanent role in our marketing strategies, success […] (Read More)

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