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Certain Blog

Displaying posts from Digital Marketing category

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virtual events

Published in Digital Marketing category on (12/22/2020)

Certain’s Virtual Event Marketing Checklist Part Two: During & After the Event

Virtual & Hybrid Event Marketing Checklist: During & Post-Event Phases   If 2020 was the year that virtual events grew in prominence, 2021 is no doubt going to be the year that marketers take these digital experiences to the next level. With virtual events now playing a more permanent role in our marketing strategies, success […]

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virtual events

Published in Digital Marketing category on (12/10/2020)

Certain’s Virtual Event Marketing Checklist Part One: Pre-Event

Virtual & Hybrid Event Marketing Checklist: Pre-Event Phase (at least three months before the virtual event)   2020 will go down as the year that universally brought virtual events into greater prominence for businesses. For many marketing teams, strategizing and executing virtual events has been an all-new playing field. And while many marketers have seen […]

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ABM

Published in Account Based Marketing category on (05/20/2020)

Why ABM Should be at the Center of Your Digital Events Strategy

With the recent increase in digital and hybrid events, event professionals and marketers have been faced with a number of questions as they map out their strategies for the year ahead. How do you truly personalize an attendee experience when the event goes digital? And how can you offer each individual attendee some semblance of […]

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