By Kristen Alexander, CMO | Certain Originally published in Customer Think   2018 was a big year for event marketers. We saw brand activations rise to a new level at in-person events – from a special performance by Justin Timberlake at SAP’s Sapphire Now conference, to GE’s Healthymagination initiative that brought doctors on stage to […]

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By: Kristen Alexander, CMO, Certain This blog was originally published in Adweek. Think about the last few interactions you had: making plans with a friend, setting a meeting, ordering lunch. Whether they be personal or professional, chances are that the majority of your day-to-day interactions have taken place from behind a screen. Between social channels […]

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Part Two: How Companies Can “Leave Their Mark” by Putting Their Brand Front and Center at Events   In Part 1 of our Q&A series with B2B marketing expert Katie Martell, we talked about the need for brands to differentiate themselves and break through the clutter at events. Now, in Part 2, Katie shares how […]

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