Events play an important role in any marketing effort and a successful event means higher ROI and an increase in attendee engagement. In order for events to be successful, the right strategies and support need to be in place, whether it’s new event tech, Event Automation, or a great venue. But what’s an event’s best friend? An Event App.
What if you could cut your planning time in half for your next Silicon Valley event? Well, now you can with our holiday event planning kit! It features a master event plan, top Silicon Valley locations, and tips and themes for throwing your next event that’ll wow your attendees.
Having the best swag at any event is crucial to get attendees to visit your booth and convert them into potential customers. When you attend events, you’ll notice that companies who bring alluring swag are swarmed by attendees and companies who bring uninspired swag are ignored and fade quietly into the background. Make sure you cut through the noise at your next event by understanding what separates good swag from lackluster swag so you can bring your swag A-game!
The annual company holiday party might be viewed by your coworkers as the event of the year, while others might be doing the wallflower side-step, doing anything and everything to avoid it. For those of us on the officially sanctioned social committees, this means that we are blessed with finding the ideal venue and plan for a holiday party for partygoers of all stripes — a plan that provides enough boredom relief to minimize any regrettable shenanigans and also pleases the more discriminating trendsetters on your team.
You’ve put the time in for planning your big event and you’ve used social media to generate buzz and interest. But how do you increase engagement on social media once you’ve got people in the door? There are lots of ways to engage with prospects through social media – and continue the conversation once your event has started.
Increasing audience engagement is crucial for continuously hosting successful events. According to David Saef, EVP of Marketworks, “Events are a critical component of any brand’s marketing strategy because face-to-face is the best way to engage a brand’s current and prospective customers” (Hubspot). That said, audience engagement not only makes your event interactive and fun, it also enables brand growth and awareness. Ensuring that your audience is consistently engaged not only improves attendee experience but also allows marketers to collect rich attendee data from over 300 different touchpoints.
When we attended Dreamforce, we were wowed by how Salesforce used a fully integrated marketing approach to flawlessly execute their flagship event; from their trailblazing theme to their highly informative sessions, and, of course, their wide array of exhibitors with the most innovative booth designs. For four days, Dreamforce took over the Bay Area, with networking parties, excellent examples of ambush marketing, live entertainment, and of course, their technology conference, the event itself. So, what aspect of Dreamforce had the most amount of star power and shined the brightest? The answer is: exceptional booth experiences.
While I'm at Dreamforce, I'm recalling when I first started my job as an editor at a New York lifestyle magazine, one of the first questions that I was asked by my Editor in Chief was: do you know what guerilla marketing is? This was back in 2008 before ambush marketing was a thing, when blogs were “new,” web design was clunky, and phrases like ‘below the fold’ actually held weight. So, I poured over copies of Adweek, I bought a book on guerilla marketing, and soon, I was that annoying editor adding comments on popular blogs and articles like: “Great post, for more information on top fashion trends, read [Insert my magazine’s article].” Every time I hit the comment button, even if I was providing valuable information or a link to an article that readers might actually enjoy, I felt skeezy. Where was the line between being helpful and being self-promotional? Instead of feeling like I was using an innovative form of social networking, I felt like I was spamming the comments section. It made me wonder, is guerilla marketing for everyone? Where does good personal branding end and bad form begin?