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Published in Event Ideas category on (12/06/2018)

6 Keys to Event Planning Success, Part 2: Event Flow

Our breakdown of “6 Keys to Event Planning Success” continues with part two: Event Flow. Now that you’ve taken the time to find your perfect event location, it’s time to start planning the logistics of how attendees will experience your event. From a quick and painless registration setup to personalized, mobile-friendly agendas, you want to […]

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Published in Account Based Marketing category on (11/28/2018)

Your ABM Strategy Playbook for Events

While Account Based Marketing (ABM) touches several teams, departments and activities within organizations, events as a marketing channel play a particularly significant role. In fact, if you’re leaving events out of your ABM strategy, you’re missing a fundamental opportunity to move the needle for the business. Events provide sales and marketing teams with key insights […]

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Published in Event Ideas category on (11/14/2018)

6 Keys to Event Planning Success, Part 1: Location

It goes without saying that location is one of, if not the biggest consideration when organizing an event. 36% of event planners spend most of their budget on the venue, so finding the right event space involves more than just location. Before you commit to a venue, you want to ensure that not only the […]

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