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Certain Blog

Displaying posts from Event Ideas category

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event planning

Published in Event Ideas category on (07/18/2019)

6 Keys to Event Planning Success, Part 5: Downtime

When it comes to large conferences and multi-day events, some of the most memorable offerings an event can provide are in the connections made outside of sessions. When the formality of a conference is swapped out for the face-to-face interaction that comes with an informal chat over lunch, or a shared laugh over a networking […]

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event engagement

Published in Engagement category on (07/10/2019)

Engaging Your Audience During Peak Event Season

With the spring events season now done and dusted, event professionals everywhere are likely breathing sighs of relief knowing some of the biggest conferences of the year – like South by Southwest and Adobe Summit – are behind them. For event marketers, though, the pressure never stops. Event season peaks twice a year – in […]

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Published in Chat with Certain category on (05/08/2019)

Bolder Brand Moves Start With Better Data: What’s Next for Events in 2019

By Kristen Alexander, CMO | Certain Originally published in Customer Think   2018 was a big year for event marketers. We saw brand activations rise to a new level at in-person events – from a special performance by Justin Timberlake at SAP’s Sapphire Now conference, to GE’s Healthymagination initiative that brought doctors on stage to […]

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