One of the key takeaways from early June’s Internet Retailer Conference & Exhibition is that B2B e-commerce is on the rise. Business-to-consumer (B2C) e-commerce is well-established, but business-to-business (B2B) e-commerce has taken longer to gain a foothold. But no more. In fact, Forrester research expects that by 2021, the US B2B e-commerce market to be worth $1.2 trillion, twice the size of the US B2C e-commerce market. What’s driving this impressive growth? The appeal of cost savings for sellers and convenience for buyers. And for the retail segment, one quite accustomed to reaching consumers through digital means, they will be increasingly interacting with their vendors this way too. (Read More)

Events play an important role in any marketing effort and a successful event means higher ROI and an increase in attendee engagement. In order for events to be successful, the right strategies and support need to be in place, whether it’s new event tech, Event Automation, or a great venue. But what’s an event’s best friend? An Event App. (Read More)

What if you could cut your planning time in half for your next Silicon Valley event? Well, now you can with our holiday event planning kit! It features a master event plan, top Silicon Valley locations, and tips and themes for throwing your next event that’ll wow your attendees. (Read More)