Throwing a big bash to generate excitement around a new company or product, especially in a crowded market is a critical component of an successful go-to-market strategy, as well as an effective way to celebrate the team’s labors. But planning, promoting, and executing an event like this in order to achieve intended business results is never as easy as a well-orchestrated event looks to attendees. It takes planning, a cool head, and a well-coordinated team working in concert to pull it off. When executed well, a launch party can ignite the afterburners to accelerate the growth of your brand and company!
Although many marketers have assumed that in-person events were becoming less effective due to the digitization of the marketing profession, they’re actually becoming more effective the more marketing digitizes. How do we account for this anomaly? How do we make sense of the fact that events, which were often undervalued in the digital marketing department, have now become the new star of the digital marketing paradigm? The answer is Real-time Marketing.
It’s spring again — the flowers are in bloom, the bees are buzzing, and pollen gently floats through the air. And that means it’s time for Certain’s Modern Marketing Experience 2017 (MME17) recap post. Certain’s has sponsored Modern Marketing Experience for the last three years, so this post is becoming something of a tradition for us. But covering this event is much more than a tradition. Indeed, it has become one of the most critical learning exercises for our organization. Because key learnings from this critical event have helped us to identify the subtle shifts in Oracle’s strategy and focus that will trickle down, impacting not just their customers and partners, but the marketing landscape as a whole.
Ask a demand generation specialist about marketing tactics that will grow sales pipeline and these days they’ll likely say “events.” While events have always been an integral tool in a demand generation arsenal, they're increasing in importance. Of course, events are swiftly becoming the go-to-tactic for digital marketers in every industry, but demand generation professionals now indisputably rank them as the most effective tactic.
I’ll admit it. I’m a marketing technology geek. I’m always on the lookout for the latest cool, innovative technologies that can help my demand generation and marketing team become even more productive and successful.
What if you could cut your planning time in half for your next Silicon Valley event? Well, now you can with our holiday event planning kit! It features a master event plan, top Silicon Valley locations, and tips and themes for throwing your next event that’ll wow your attendees.
Today, I will be talking about Certain's 2016 best blogs and the reasons they were so effective. To begin, 2016 saw huge shifts in the marketing industry. Strategies changed and companies took priority of different areas of marketing. A survey conducted by Smart Insights concluded that in 2016, content marketing was predicted to have the highest commercial impact for companies. Nowadays, content marketing is present in all parts of the funnel, from more top of the funnel content like infographics and blog posts to meatier assets like whitepapers and guides.
5 Key Takeaways — How Events are Powering Leading Marketing Teams from the SiriusDecisions Technology Exchange
I had the great pleasure last week of attending the SiriusDecisions Technology Exchange event in Austin, TX where marketing leaders from some of the world’s greatest technology companies came together to share how technology is being used across sales, marketing, and product organizations to enhance alignment and drive better business results. It’s always enlightening to hear your peers share how they are transforming their organization to meet the promise of more effective, personalized marketing that meets prospects and customers exactly where they are in their buying journey. Events, of course, are a critical part of that journey and I was excited to have two of our largest customers, Microsoft and National Instruments, share stories of how they are digitally transforming their event strategy and how they arrived at the decision to invest in this critical area of the marketing stack.