Ask a demand generation specialist about marketing tactics that will grow sales pipeline and these days they’ll likely say “events.” While events have always been an integral tool in a demand generation arsenal, they're increasing in importance. Of course, events are swiftly becoming the go-to-tactic for digital marketers in every industry, but demand generation professionals now indisputably rank them as the most effective tactic.
I’ll admit it. I’m a marketing technology geek. I’m always on the lookout for the latest cool, innovative technologies that can help my demand generation and marketing team become even more productive and successful.
What if you could cut your planning time in half for your next Silicon Valley event? Well, now you can with our holiday event planning kit! It features a master event plan, top Silicon Valley locations, and tips and themes for throwing your next event that’ll wow your attendees.
Today, I will be talking about Certain's 2016 best blogs and the reasons they were so effective. To begin, 2016 saw huge shifts in the marketing industry. Strategies changed and companies took priority of different areas of marketing. A survey conducted by Smart Insights concluded that in 2016, content marketing was predicted to have the highest commercial impact for companies. Nowadays, content marketing is present in all parts of the funnel, from more top of the funnel content like infographics and blog posts to meatier assets like whitepapers and guides.
5 Key Takeaways — How Events are Powering Leading Marketing Teams from the SiriusDecisions Technology Exchange
I had the great pleasure last week of attending the SiriusDecisions Technology Exchange event in Austin, TX where marketing leaders from some of the world’s greatest technology companies came together to share how technology is being used across sales, marketing, and product organizations to enhance alignment and drive better business results. It’s always enlightening to hear your peers share how they are transforming their organization to meet the promise of more effective, personalized marketing that meets prospects and customers exactly where they are in their buying journey. Events, of course, are a critical part of that journey and I was excited to have two of our largest customers, Microsoft and National Instruments, share stories of how they are digitally transforming their event strategy and how they arrived at the decision to invest in this critical area of the marketing stack.
Are you wondering what is killing your marketing conversions at events and preventing you from reaching your targeted amount of event leads? 20-25% of a company’s marketing budget is spent on event marketing. Knowing this, you begin to understand that events are an invaluable marketing strategy for companies, and need to be done right. By creating a successful event, and enabling conversions, marketers can provide credible ROI from their events and optimize their efforts.
When creating your event marketing strategy, do you ever wish you had statistics and a benchmark to measure your B2B event marketing best practices? Certain released our 2016 Event and Marketing Automation Benchmark Report earlier this year, where we asked top marketing professionals about their event marketing standards, best practices, and processes. The report was an excellent tool to establish how your company measures up against marketing industry leaders. And so, with the data that we captured, we are now releasing a tipsheet for you to easily reference and inform your event marketing gameplan.
Did you know that utilizing event surveys is a successful technique for B2B lead generation? When used correctly, surveys can make sure that your event is a success by enabling marketers and event planners to capture attendee insights on the event. This data can be used to measure event success and leveraged for future events, helping keep attendees happy and leads generating.