The centerpiece of any conference, company meeting, or special event is the keynote speaker. Selecting the right speaker can make the difference between a memorably successful event and one that is an embarrassment to the hosts. But don't let that freak you out - we've got a cheat sheet to help you.
One of the key takeaways from early June’s Internet Retailer Conference & Exhibition is that B2B e-commerce is on the rise. Business-to-consumer (B2C) e-commerce is well-established, but business-to-business (B2B) e-commerce has taken longer to gain a foothold. But no more. In fact, Forrester research expects that by 2021, the US B2B e-commerce market to be worth $1.2 trillion, twice the size of the US B2C e-commerce market. What's driving this impressive growth? The appeal of cost savings for sellers and convenience for buyers. And for the retail segment, one quite accustomed to reaching consumers through digital means, they will be increasingly interacting with their vendors this way too.
Now that the Spring conference season is winding down we can all take a breath and put our feet up. Or can we? The pause between the spring and fall conference seasons is the perfect time for savvy event marketers to take advantage of a change in the rhythm of business and the warmer weather and execute smaller, more intimate events with customers and prospects to achieve engagement.
A few weeks ago at the MarTech Conference in San Francisco, Scott Brinker presented the Stackie and Hackie Awards - the conference’s annual awards program for the best marketing stack illustrations and “marketing hack” essays, and events figured prominently in the marketing mix for the winning entries.
Throwing a big bash to generate excitement around a new company or product, especially in a crowded market is a critical component of an successful go-to-market strategy, as well as an effective way to celebrate the team’s labors. But planning, promoting, and executing an event like this in order to achieve intended business results is never as easy as a well-orchestrated event looks to attendees. It takes planning, a cool head, and a well-coordinated team working in concert to pull it off. When executed well, a launch party can ignite the afterburners to accelerate the growth of your brand and company!
Although many marketers have assumed that in-person events were becoming less effective due to the digitization of the marketing profession, they’re actually becoming more effective the more marketing digitizes. How do we account for this anomaly? How do we make sense of the fact that events, which were often undervalued in the digital marketing department, have now become the new star of the digital marketing paradigm? The answer is Real-time Marketing.
It’s spring again — the flowers are in bloom, the bees are buzzing, and pollen gently floats through the air. And that means it’s time for Certain’s Modern Marketing Experience 2017 (MME17) recap post. Certain’s has sponsored Modern Marketing Experience for the last three years, so this post is becoming something of a tradition for us. But covering this event is much more than a tradition. Indeed, it has become one of the most critical learning exercises for our organization. Because key learnings from this critical event have helped us to identify the subtle shifts in Oracle’s strategy and focus that will trickle down, impacting not just their customers and partners, but the marketing landscape as a whole.
Ask a demand generation specialist about marketing tactics that will grow sales pipeline and these days they’ll likely say “events.” While events have always been an integral tool in a demand generation arsenal, they're increasing in importance. Of course, events are swiftly becoming the go-to-tactic for digital marketers in every industry, but demand generation professionals now indisputably rank them as the most effective tactic.