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Certain Blog

Displaying posts from Event Marketing category

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event data

Published in Event Marketing category on (04/11/2019)

3 Ways to Spring Clean Your Event Data

It’s official: spring is in the air. It’s that glorious time of year when all the clutter that has built up over the months gets the much-needed attention it deserves. Whether it’s at home or the office – spring is the opportune time to refresh your space, get rid of the old and welcome the […]

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event mobile app

Published in Event Ideas category on (04/04/2019)

3 Stellar Ways Marketers Are Using Mobile to Achieve Event Success

By: Kristen Alexander, CMO, Certain This blog was originally published in Adweek. Think about the last few interactions you had: making plans with a friend, setting a meeting, ordering lunch. Whether they be personal or professional, chances are that the majority of your day-to-day interactions have taken place from behind a screen. Between social channels […]

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Katie Martell

Published in Chat with Certain category on (03/20/2019)

Q&A with B2B Marketing Expert Katie Martell

Part One: Rabble-Rousing Brands in 2019   Every marketer is familiar with the notion of a “big idea”. Big ideas are often leveraged to drive a marketer’s strategy throughout a campaign, with the goal being to purposefully make a scene and push their brand to stand out from the rest. The outcomes of some of […]

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