Events play an important role in any marketing effort and a successful event means higher ROI and an increase in attendee engagement. In order for events to be successful, the right strategies and support need to be in place, whether it’s new event tech, Event Automation, or a great venue. But what’s an event’s best friend? An Event App.
In today’s digital world, leveraging data gathered from event technology (like statistics) is the key to achieving higher ROI. Marketers can utilize new trends in event technology, like event apps and event automation, to increase attendee engagement, collect rich attendee data, and provide attendees with what they desire: an informative and enjoyable user experience.
Today we are excited to announce our partnership with Microsoft and the Certain Check-In Event App, which works across all Windows 10 devices. Now, event marketers, demand generation specialists, and event planners can take advantage of Windows 10 features like Cortana and Continuum for an improved user experience. So, how can you leverage Windows 10 to improve your experience on the Certain platform?