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Displaying posts from Event Planning category

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Expert Series Blog

Published in Event Marketing category on (08/16/2018)

Using Social Media to Promote Your Event

It goes without saying that social media has dramatically altered the way that we promote events. From generating buzz to communicating updates, social media has become one of the greatest tools for event planners and marketers alike. No matter where you are in the event cycle, sharing images, videos and stories gives attendees the opportunity […]

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Published in Event Marketing category on (08/08/2018)

Pre-Event Promotion: Taking an Account-Based Marketing Approach

A successful event starts long before the day of, with the marketing that will drive attendance, engagement and brand awareness. How far in advance that promotion needs to happen depends on the size and type of event, and the channels you’re using for marketing. In order to plan for enough lead time for promotion, determine […]

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Spring Events Takeaways

Published in Event Management category on (07/31/2018)

3 Takeaways from Major Spring Events That Marketers Can Use Right Away

With fall events planning in full swing, now is the time for marketers to reflect on the many keynotes and overarching themes that they absorbed over the 2018 spring events season. Marketing buzzwords like “martech stack,” “customer data,” and “martech ROI” were in abundance at the season’s best conferences including Marketo Summit, SiriusDecisions Summit and MarTech […]

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