If you’re in Demand Generation these days, chances are you’re struggling to generate leads to meet both lead quotas and revenue goals in your event program. According to HubSpot’s recent Demand Generation Benchmark Report, the “majority of companies are generating fewer than 500 leads per month” and “79% of all marketing leads never convert into sales.” For these reasons, 68% of B2B marketers say increasing the quality of leads is a top priority alongside quantity.
Events play an important role in any marketing effort and a successful event means higher ROI and an increase in attendee engagement. In order for events to be successful, the right strategies and support need to be in place, whether it’s new event tech, Event Automation, or a great venue. But what’s an event’s best friend? An Event App.
What if you could cut your planning time in half for your next Silicon Valley event? Well, now you can with our holiday event planning kit! It features a master event plan, top Silicon Valley locations, and tips and themes for throwing your next event that’ll wow your attendees.
Having the best swag at any event is crucial to get attendees to visit your booth and convert them into potential customers. When you attend events, you’ll notice that companies who bring alluring swag are swarmed by attendees and companies who bring uninspired swag are ignored and fade quietly into the background. Make sure you cut through the noise at your next event by understanding what separates good swag from lackluster swag so you can bring your swag A-game!
Are you wondering what is killing your marketing conversions at events and preventing you from reaching your targeted amount of event leads? 20-25% of a company’s marketing budget is spent on event marketing. Knowing this, you begin to understand that events are an invaluable marketing strategy for companies, and need to be done right. By creating a successful event, and enabling conversions, marketers can provide credible ROI from their events and optimize their efforts.
When creating your event marketing strategy, do you ever wish you had statistics and a benchmark to measure your B2B event marketing best practices? Certain released our 2016 Event and Marketing Automation Benchmark Report earlier this year, where we asked top marketing professionals about their event marketing standards, best practices, and processes. The report was an excellent tool to establish how your company measures up against marketing industry leaders. And so, with the data that we captured, we are now releasing a tipsheet for you to easily reference and inform your event marketing gameplan.
Did you know that utilizing event surveys is a successful technique for B2B lead generation? When used correctly, surveys can make sure that your event is a success by enabling marketers and event planners to capture attendee insights on the event. This data can be used to measure event success and leveraged for future events, helping keep attendees happy and leads generating.
Want to increase and update your marketing resource library? The modern marketing landscape is constantly changing and evolving, meaning that sources of information are changing as well. A resource that was once relevant becomes irrelevant and a new one takes its place rapidly. Because of this, it is hard to maintain a well-kept marketing resource library that has up-to-date and relevant information for all your marketing needs. But don’t worry! Ahead of you is a carefully selected list of resources (in no particular order) for general marketers, event planners, demand gen professionals, and event marketers.