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Displaying posts from Event Planning category

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Published in Event Mobile App category on (10/10/2018)

11 Practical Ideas for Your Mobile Strategy, Part 1: Pre-Event

Why invest in a mobile event app? Well, that’s what we’re here to discuss. There are a number of compelling reasons, all of which fall into one (or both) of two categories: an enhanced experience for all involved, and an impressive return on investment for your organization, your sponsors and your exhibitors. A survey of […]

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Expert Series Blog

Published in Event Marketing category on (08/16/2018)

Using Social Media to Promote Your Event

It goes without saying that social media has dramatically altered the way that we promote events. From generating buzz to communicating updates, social media has become one of the greatest tools for event planners and marketers alike. No matter where you are in the event cycle, sharing images, videos and stories gives attendees the opportunity […]

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Published in Event Marketing category on (08/08/2018)

Pre-Event Promotion: Taking an Account-Based Marketing Approach

A successful event starts long before the day of, with the marketing that will drive attendance, engagement and brand awareness. How far in advance that promotion needs to happen depends on the size and type of event, and the channels you’re using for marketing. In order to plan for enough lead time for promotion, determine […]

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