Part 1: Personalization “Events are a forum for driving business results all the way from the top of the funnel down through to customer success and driving additional revenue through customer,” Forrester Senior Analyst, B2B Marketing, Allison Snow. Events can be a goldmine for the sales funnel and lead-gen; but only if the means can […] (Read More)

The centerpiece of any conference, company meeting, or special event is the keynote speaker. Selecting the right speaker can make the difference between a memorably successful event and one that is an embarrassment to the hosts. But don’t let that freak you out – we’ve got a cheat sheet to help you. (Read More)

Now that the Spring conference season is winding down we can all take a breath and put our feet up.  Or can we?  The pause between the spring and fall conference seasons is the perfect time for savvy event marketers to take advantage of a change in the rhythm of business and the warmer weather and execute smaller, more intimate events with customers and prospects to achieve engagement. (Read More)