Part Two: How Companies Can “Leave Their Mark” by Putting Their Brand Front and Center at Events   In Part 1 of our Q&A series with B2B marketing expert Katie Martell, we talked about the need for brands to differentiate themselves and break through the clutter at events. Now, in Part 2, Katie shares how […]

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Part One: Rabble-Rousing Brands in 2019   Every marketer is familiar with the notion of a “big idea”. Big ideas are often leveraged to drive a marketer’s strategy throughout a campaign, with the goal being to purposefully make a scene and push their brand to stand out from the rest. The outcomes of some of […]

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In December, Certain launched our series of the most entertaining event offsites around the nation’s top conference destinations. We kicked things off with Las Vegas – a major event location and obvious hotspot for fun and entertainment. Now, we move to a city that’s more recently grown in recognition for its up-and-coming scene and ever-trendy […]

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