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Displaying posts from Event Planning category

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Blog Maximizing Events

Published in Event Automation category on (03/20/2018)

Maximizing Events: Uncovering the Gaps to Reach Event Success in 2018

In a recent webinar by Certain and Heinz Marketing, top marketing and event industry professionals discussed findings from The 2018 State of B2B Event Marketing: Uncovering Best Practices to Drive Value, Pipeline, and Revenue, and offered their insights on how companies can maximize their events in 2018.   Taking a Holistic Approach One of the […]

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ABM Events Team Sport

Published in Account Based Marketing category on (02/09/2018)

ABM and Events Are a Team Sport

In a modern Account Based Marketing (ABM) strategy, gone are the days of marketing teams casting a wide net for leads, then handing them over to sales for follow-up. Instead, marketing and sales teams work together in order to ensure that quality leads amount to a quality target account list, which will drive their ABM […]

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2018 Event Predictions

Published in Engagement category on (02/01/2018)

2018 Event Predictions: Marketers Double Down on Personalization

With 2018 now in full swing, event marketers are gearing up for a new year of events with one major question in mind: How do we stand out? In a recent article by MarTech Series, top industry influencers offered their insights on the trends and new technologies that are driving events in the new year. Greater focus […]

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