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Displaying posts from Event Planning category

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event engagement

Published in Engagement category on (07/10/2019)

Engaging Your Audience During Peak Event Season

With the spring events season now done and dusted, event professionals everywhere are likely breathing sighs of relief knowing some of the biggest conferences of the year – like South by Southwest and Adobe Summit – are behind them. For event marketers, though, the pressure never stops. Event season peaks twice a year – in […]

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Katie Martell Events Certain Marketing

Published in Chat with Certain category on (03/28/2019)

Q&A with B2B Marketing Expert Katie Martell

Part Two: How Companies Can “Leave Their Mark” by Putting Their Brand Front and Center at Events   In Part 1 of our Q&A series with B2B marketing expert Katie Martell, we talked about the need for brands to differentiate themselves and break through the clutter at events. Now, in Part 2, Katie shares how […]

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Katie Martell

Published in Chat with Certain category on (03/20/2019)

Q&A with B2B Marketing Expert Katie Martell

Part One: Rabble-Rousing Brands in 2019   Every marketer is familiar with the notion of a “big idea”. Big ideas are often leveraged to drive a marketer’s strategy throughout a campaign, with the goal being to purposefully make a scene and push their brand to stand out from the rest. The outcomes of some of […]

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