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Displaying posts from Event Spend category

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Published in Event Ideas category on (11/14/2018)

6 Keys to Event Planning Success, Part 1: Location

It goes without saying that location is one of, if not the biggest consideration when organizing an event. 36% of event planners spend most of their budget on the venue, so finding the right event space involves more than just location. Before you commit to a venue, you want to ensure that not only the […]

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Event Metrics

Published in Business Value category on (11/07/2018)

Was It Worth It? How to Build a Strong Metrics Strategy to Measure Event Success

Marketers understand the value of events better than anyone else in the business. And yet, proving return on investment (ROI) for events continues to be a challenge. In our recent survey, nearly 70 percent of marketers agreed that tying event spend to revenue generation remains an elusive task. Oftentimes, businesses work backwards when it comes to determining […]

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Published in Demand Generation category on (09/30/2016)

Event Marketing Metrics You Should Review For Successful Events

As a Product Manager at Certain, I realize the importance of marketing metrics, key performance indicators (KPIs), and how to measure successful events. In high-performing marketing teams, success is not measured by lead volume, but by lead quality. So marketers are not only tasked with crafting quality content, but in honing in on their unique persona-set, capturing data that provides marketers with the information that they need to send out personalized follow-up campaigns, and then ensuring that this data is tracked, leveraged, and most importantly, delivers results.

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