As a Product Manager at Certain, I realize the importance of marketing metrics, key performance indicators (KPIs), and how to measure successful events. In high-performing marketing teams, success is not measured by lead volume, but by lead quality. So marketers are not only tasked with crafting quality content, but in honing in on their unique persona-set, capturing data that provides marketers with the information that they need to send out personalized follow-up campaigns, and then ensuring that this data is tracked, leveraged, and most importantly, delivers results.
In today’s digital world, leveraging data gathered from event technology (like statistics) is the key to achieving higher ROI. Marketers can utilize new trends in event technology, like event apps and event automation, to increase attendee engagement, collect rich attendee data, and provide attendees with what they desire: an informative and enjoyable user experience.
Have you asked yourself: what is holding my company back from increasing revenue from events? We’ve compiled a list of 75 Stellar Event Marketing Statistics so that you can see where your company measures up in the world of event marketing, what you could be doing differently, and what tools can help you turn your events from cost centers to money generators. These stats provide event marketers with benchmarks, so that event marketers can gage where they need to focus their efforts and improve. Once you have these stats in your marketing arsenal, you can use them to up your event marketing game and achieve Event Success.