We find that more and more event organizers want to return to in-person events while simultaneously extending their reach to the new and ever-growing virtual audience. Recent polling shows that 60% of marketers plan to increase spending on a hybrid event model that includes both face-to-face and virtual audiences. Although hybrid corporate events offer unique marketing opportunities, they also present unique challenges.   In a […] (Read More)

The events industry is forecasting a return to in-person events as soon as this fall, but in the new age of ‘digital first’ strategies, the next chapter of in-person events will have different rules of engagement for the better. Considering the anti-climactic end to the pandemic with new COVID-19 Delta variant that have been discovered […] (Read More)

With 2018 now in full swing, event marketers are gearing up for a new year of events with one major question in mind: How do we stand out? In a recent article by MarTech Series, top industry influencers offered their insights on the trends and new technologies that are driving events in the new year. Greater focus […] (Read More)