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2018 Event Predictions

Published in Engagement category on (02/01/2018)

2018 Event Predictions: Marketers Double Down on Personalization

With 2018 now in full swing, event marketers are gearing up for a new year of events with one major question in mind: How do we stand out? In a recent article by MarTech Series, top industry influencers offered their insights on the trends and new technologies that are driving events in the new year. Greater focus […]

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Published in External Articles category on (09/26/2013)

Are Events the Final Frontier for Digitized Marketing?

Featured on Marketing Profs, VP of Marketing, Betsy Zikakis highlights five key trends shaping event management success. She reports how today’s trends are paving the way for event professionals to successfully apply event management technology and engagement-oriented strategies. Read the complete story at Business 2 Community.

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Published in External Articles category on (09/23/2013)

Five Big Trends for Corporate Events

Featured on Marketing Profs, VP of Marketing, Betsy Zikakis highlights five key trends shaping event management success. She reports how today’s trends are paving the way for event professionals to successfully apply event management technology and engagement-oriented strategies. Read the complete story at Marketing Profs.

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