Now that we’re all seasoned virtual event pros, reworking our strategies for hybrid event marketing and promotion should come a bit easier, right? Well, not exactly. While all the valuable learnings of your past virtual and in-person event marketing tactics will undoubtedly come into play when planning for hybrid, there are a few additional considerations […] (Read More)

Hybrid Event Planning & Execution With events going fully-digital in 2020, the prospect of re-introducing the in-person element to events is becoming an exciting (albeit a little scary) reality for planners and marketers. Though people are certainly craving that face-to-face experience, in-person gatherings will be small scale and largely local for the forceable future – and […] (Read More)

The 2020 State of Event Marketing    2020, right? When we take stock of all the disruption and adaptation that businesses have experienced this year, there is no doubt that the events industry and community are forever changed.   This summer, Certain conducted a survey in order to better understand and identify the current state of B2B […] (Read More)