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Certain Blog

Displaying posts from Personalized Events category

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Spring Events Takeaways

Published in Event Management category on (07/31/2018)

3 Takeaways from Major Spring Events That Marketers Can Use Right Away

With fall events planning in full swing, now is the time for marketers to reflect on the many keynotes and overarching themes that they absorbed over the 2018 spring events season. Marketing buzzwords like “martech stack,” “customer data,” and “martech ROI” were in abundance at the season’s best conferences including Marketo Summit, SiriusDecisions Summit and MarTech […]

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Blog Product Renaming

Published in Events category on (07/11/2018)

Introducing the New Certain Product Suite

Over the past couple of years, Certain’s suite of products and solutions has grown considerably, both through acquisition, and through investment in innovation and R&D. The time inevitably came for us to pull all of our acquired and newly developed products under the Certain brand in order to fully highlight the end-to-end set of capabilities […]

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Blog Ann Handley Q&A

Published in Content Marketing category on (07/05/2018)

Leveraging Tech to Create Meaningful Connections: Q&A with Ann Handley, Part 1

Technology is often understood as a double-edged sword. While it has introduced once impossible advancements and innovation across industries, smarter technology also means higher expectations than ever before from customers. And events are no different.  For businesses and marketers, specifically, what this means is we have to become savvier when it comes to how we […]

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