Now that we’re all seasoned virtual event pros, reworking our strategies for hybrid event marketing and promotion should come a bit easier, right? Well, not exactly. While all the valuable learnings of your past virtual and in-person event marketing tactics will undoubtedly come into play when planning for hybrid, there are a few additional considerations […] (Read More)

As event marketers turn to hybrid events, a major challenge that they will inevitably face is the complexity of managing hybrid event data – a task that has grown exponentially with the blending of virtual and in-person audiences. For every event campaign (and this includes virtual, in-person and hybrid events) marketers should have a trusted […] (Read More)

Virtual & Hybrid Event Marketing Checklist: During & Post-Event Phases   If 2020 was the year that virtual events grew in prominence, 2021 is no doubt going to be the year that marketers take these digital experiences to the next level. With virtual events now playing a more permanent role in our marketing strategies, success […] (Read More)