Historically, event sponsors and exhibitors have suffered somewhat in the virtual event space – particularly when it comes to engaging with attendees. With the increased focus on virtual and hybrid events this year, it’s important for event professionals and marketers to consider how you can better accommodate your event sponsors’ needs. The key to ensuring […] (Read More)

For the majority event marketers, the great crash course in virtual events is now behind us – and for many, virtual events are now a permanent part of our marketing strategies. But as we explore new ways to design virtual and hybrid event experiences that capture the benefits of fully in-person events, the addition of […] (Read More)

Now that we’re all seasoned virtual event pros, reworking our strategies for hybrid event marketing and promotion should come a bit easier, right? Well, not exactly. While all the valuable learnings of your past virtual and in-person event marketing tactics will undoubtedly come into play when planning for hybrid, there are a few additional considerations […] (Read More)