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Certain Blog

Displaying posts from Real-Time Marketing category

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virtual events

Published in Account Based Marketing category on (06/03/2021)

How to Master Hybrid Event Marketing and Promotion

Now that we’re all seasoned virtual event pros, reworking our strategies for hybrid event marketing and promotion should come a bit easier, right? Well, not exactly. While all the valuable learnings of your past virtual and in-person event marketing tactics will undoubtedly come into play when planning for hybrid, there are a few additional considerations […] (Read More)

hybrid events

Published in Event Marketing category on (05/26/2021)

Data Strategy and Event Intelligence for Your Virtual, In-Person and Hybrid Events

As event marketers turn to hybrid events, a major challenge that they will inevitably face is the complexity of managing hybrid event data – a task that has grown exponentially with the blending of virtual and in-person audiences. For every event campaign (and this includes virtual, in-person and hybrid events) marketers should have a trusted […] (Read More)

virtual events

Published in Digital Marketing category on (12/22/2020)

Certain’s Virtual Event Marketing Checklist Part Two: During & After the Event

Virtual & Hybrid Event Marketing Checklist: During & Post-Event Phases   If 2020 was the year that virtual events grew in prominence, 2021 is no doubt going to be the year that marketers take these digital experiences to the next level. With virtual events now playing a more permanent role in our marketing strategies, success […] (Read More)

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