Displaying posts from Real-Time Marketing category
Published in Engagement category on (12/20/2018)
This time last year, Certain teamed up with Heinz Marketing to check the pulse of B2B event marketing going into 2018. We heard from over 270 B2B professionals about their experiences, successes and challenges with hosted events, and from their responses two things were made very clear: importance of hosted events to companies’ success is […]
Published in Event Marketing category on (08/16/2018)
It goes without saying that social media has dramatically altered the way that we promote events. From generating buzz to communicating updates, social media has become one of the greatest tools for event planners and marketers alike. No matter where you are in the event cycle, sharing images, videos and stories gives attendees the opportunity […]
Published in Event Management category on (07/31/2018)
With fall events planning in full swing, now is the time for marketers to reflect on the many keynotes and overarching themes that they absorbed over the 2018 spring events season. Marketing buzzwords like “martech stack,” “customer data,” and “martech ROI” were in abundance at the season’s best conferences including Marketo Summit, SiriusDecisions Summit and MarTech […]
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