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Certain Blog

Displaying posts from Real-Time Marketing category

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Expert Series Blog

Published in Event Marketing category on (08/16/2018)

Using Social Media to Promote Your Event

It goes without saying that social media has dramatically altered the way that we promote events. From generating buzz to communicating updates, social media has become one of the greatest tools for event planners and marketers alike. No matter where you are in the event cycle, sharing images, videos and stories gives attendees the opportunity […]

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Spring Events Takeaways

Published in Event Management category on (07/31/2018)

3 Takeaways from Major Spring Events That Marketers Can Use Right Away

With fall events planning in full swing, now is the time for marketers to reflect on the many keynotes and overarching themes that they absorbed over the 2018 spring events season. Marketing buzzwords like “martech stack,” “customer data,” and “martech ROI” were in abundance at the season’s best conferences including Marketo Summit, SiriusDecisions Summit and MarTech […]

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Blog Oracle Survey

Published in Personalization category on (04/23/2018)

Oracle Survey Points to Personalization

Since the start of 2018, Certain has kept a close eye on the role that personalization is playing in marketing strategies, particularly in the case of events. As the year progresses, we are seeing how this need to personalize the attendee, customer, or prospect experience is not isolated strictly to marketing and sales, but should […]

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