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Certain Blog

Displaying posts from Technology Solutions category

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conference management

Published in Event Automation category on (07/29/2019)

Mastering Conference Management: Sessions, Speakers & Reviewers

Conferences come in all shapes and sizes, ranging from small gatherings with a handful of sessions to large events with hundreds or even thousands of sessions and speakers. Regardless of size, location or topic, conferences are an extremely effective way of engaging with customers and prospects on a deeper level. It’s these kind of live, […]

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events abx

Published in Account Based Marketing category on (06/19/2019)

Incorporating Events Into Your ABX Strategy

By James Huddelston, Sr. Director of Product Marketing, Certain   With their recent launch of ABM Essentials, Marketo has highlighted the growing need for marketers to deliver the kind of account-based experiences (ABX) that both build relationships and drive business results. Combining the power of ABM and customer experience management, ABX is really the next evolution […]

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Masters of Data 2-01

Published in Digital Marketing category on (04/25/2019)

Masters Of Data: How Rockwell’s Marketing Ops Team is Digitally Transforming Events

As B2B event professionals work to find bold and inspiring new ways to up their attendee experience game in 2019, marketers are fine-tuning their approach to driving these new ideas and tactics on the backend. For marketers, delivering the ultimate attendee experience relies on a comprehensive data strategy. It’s the data, after all, that allows […]

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