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Certain Blog

Displaying posts from Technology Solutions category

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technology team

Published in Business Value category on (05/09/2018)

In a Search for New Technology, the Right Team is as Important as the Right Tech

With the Spring event season upon us, news affecting marketers on technology and trends is even more abundant. In an effort to make sense of all of the new technology facing marketers yearly, Scott Brinker, Program Chair of the MarTech Conference, releases a graphic that lists the overall marketing tech landscape, commonly referred to as […]

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Blog Oracle Survey

Published in Personalization category on (04/23/2018)

Oracle Survey Points to Personalization

Since the start of 2018, Certain has kept a close eye on the role that personalization is playing in marketing strategies, particularly in the case of events. As the year progresses, we are seeing how this need to personalize the attendee, customer, or prospect experience is not isolated strictly to marketing and sales, but should […]

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Blog GDPR

Published in Event Marketing category on (04/20/2018)

What GDPR Means for Event Marketers

The go-live date for upcoming European General Data Protection Regulation (GDPR) is right around the corner. After May 25th, U.S. event marketers will be expected to know how this will affect  the ways that they are managing and collecting data in Europe, and examine their current practices to become compliant before the regulation goes into […]

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