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Published in Event Planning category on (05/04/2022)

5 Steps to Successful Post-Event Follow Up

To attract the right audiences, you spend numerous hours pre-planning, organizing, and executing your event. Your event ends, but you’re far from finished! There’s still work to be done to ensure you meet your event’s objectives, whether they’re to increase sales, revenue, engagement, or brand awareness. In fact, a study by Event Track found that […] (Read More)

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Published in Data Security category on (03/09/2022)

Understanding your Event Intelligence

Data is the secret weapon behind some of the most successful B2B marketing campaigns, and it can also be the silent killer of great campaigns otherwise destined for success. Event marketers must prove ROI to secure funds for future marketing endeavors. To ensure that you are tapping into quality event data, it’s important that you […] (Read More)

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Published in Event Marketing category on (08/08/2018)

Pre-Event Promotion: Taking an Account-Based Marketing Approach

A successful event starts long before the day of, with the marketing that will drive attendance, engagement and brand awareness. How far in advance that promotion needs to happen depends on the size and type of event, and the channels you’re using for marketing. In order to plan for enough lead time for promotion, determine […] (Read More)

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