With events playing such a crucial role in marketing strategies today, businesses are constantly evaluating new ways to engage attendees and deliver on business outcomes. Event mobile app usage is one of the major solutions that companies are turning to to help drive these results, with the number of event planners employing an event app increasing by 35% over the past two years.
In part one of this series, we looked at how businesses can leverage an event app to drive attendee engagement while also delivering business outcomes by strengthening those relationships and gathering valuable insights from prospect and customer attendees.
Next, we’ll take a look at internal meetings, which can be just as crucial to your company’s success as customer-facing events. Examples of internal meetings include talent development and leadership meetings and sales rewards trips. When these events are done well, they can be transformative for organizations and serve several critical purposes–they can generate deeper levels and understanding and trust between individuals, provide chances to share learning and spark brainstorming for teams, and re-energize employees by providing a respite from the daily grind of office life.
Let’s take a look at how businesses can make the most of their internal events with the help of an event app.
Talent Development and Leadership Meetings
Talent development and leadership meetings, in particular, are prime opportunities to focus on the top performers in the organization–those relatively few top-performers within the company who generate a disproportionately large impact. Investing in these high-performing individuals typically provides a very high return on investment–when these individuals have bought into your company’s vision and are satisfied, engaged employees, they will reward you with even greater levels of productivity, creativity, and customer service.
There are a number of ways that a mobile app can aid you in your objectives to re-invigorate your employees and provide that extra spark of enthusiasm in your talent development meetings. Certain’s award-winning event app, Touchpoint, offers the capability to include robust personal profiles for each attendee—either uploaded by you, the event planner, or by the attendee—directly within the app.
A recent leadership meeting organized by a Touchpoint customer included each employee’s individual answers to a set of interesting questions on topics that have most likely never come up at the office, such as, “If you were the 8th dwarf, what would your name be?” (Answers ranged from “Shorty” and “Fiery” to “Pepino” and “Reckless”). If you really want to take the team-building potential of your meeting to the next level, consider making a game of it – Touchpoint provides an exciting in-app, team-based badge game that will have your employees working together in a friendly competition to see who can earn the most badges by the end of the event (for more information on the badge game, check out this blog post).
Sales Kickoffs and Rewards Trips
If your goal is less educational, and more focused on providing sales incentives and rewards for a job well-done, then you may be interested in using an event app to enhance a company-wide trip experience. These types of events will most likely be light on formal sessions and heavy on relaxed, unofficial activities – spa appointments, sightseeing, coffee dates, and, of course, a few rounds of golf at the event venue. Events of this kind may be destination-driven to provide an appealing carrot-on-a-stick for your sales executives to accomplish their objectives.
A recent event hosted by a Touchpoint customer was located in the Samoan Islands, and the agenda was appropriately filled with all types of enticing activities such as exploring a local ocean trench, a guided snorkeling excursion, and even a Samoan cooking class! The Touchpoint personal itinerary feature made it easy to upload each attendee’s individual activity selection, which they could conveniently access in the “My Schedule” button within the app. The same feature allows you to assign table seating for company luncheons—again, all housed within the same “My Schedule” button for easy reference for the attendee.
The ways that an event app can enhance your company’s events—no matter the type—are numerous. Using a mobile app does not replace face-to-face interaction, but when used creatively, digital technology can facilitate and enhance human connection. When your company wields both cutting-edge technology and values personal relationships, it is a recipe for steady growth, satisfied customers, and engaged employees. Using an event mobile app will help you accomplish both of these objectives.
To learn more about our award-winning event mobile app, Certain Touchpoint, contact us today.