By Jon Phillips, Vice President of Product Management With Spring events season now in full swing, Certain has announced the release of our new premier integration solution, Certain Signal. Signal simplifies what has been traditionally a complex task—setting up the right integrations to ensure that the right event data flows to the right technologies in […] (Read More)

Part One: Rabble-Rousing Brands in 2019   Every marketer is familiar with the notion of a “big idea”. Big ideas are often leveraged to drive a marketer’s strategy throughout a campaign, with the goal being to purposefully make a scene and push their brand to stand out from the rest. The outcomes of some of […] (Read More)

In 1994, Dr. Ivan Misner, founder of Business Network International (BNI) and “Father of Modern Networking”, defined networking as “The process of developing and using your contacts to increase your business, enhance your knowledge, expand your sphere of influence or serve your community.” Nearly two decades later, he updated that definition to read: “The process of […] (Read More)