It goes without saying that location is one of, if not the biggest consideration when organizing an event. 36% of event planners spend most of their budget on the venue, so finding the right event space involves more than just location. Before you commit to a venue, you want to ensure that not only the […] (Read More)

Marketers understand the value of events better than anyone else in the business. And yet, proving return on investment (ROI) for events continues to be a challenge. In our recent survey, nearly 70 percent of marketers agreed that tying event spend to revenue generation remains an elusive task. Oftentimes, businesses work backwards when it comes to determining […] (Read More)

Welcome back to “11 Practical Ideas for Your Mobile Strategy.” In our first two installments, we discussed how a mobile event app can enhance the event experience for all involved, while helping to assure an impressive return on investment (ROI). We also stressed the importance of fully leveraging your event app at every stage of […] (Read More)