The 2020 State of Event Marketing    2020, right? When we take stock of all the disruption and adaptation that businesses have experienced this year, there is no doubt that the events industry and community are forever changed.   This summer, Certain conducted a survey in order to better understand and identify the current state of B2B […] (Read More)

One of the main reasons why live events have been so successful over the years is because they give people a unique opportunity to meet and network face-to-face with their peers. While this has certainly suffered in 2020 due to the absence of in-person events, there’s no reason why you can’t still encourage or facilitate […] (Read More)

With the recent increase in digital and hybrid events, event professionals and marketers have been faced with a number of questions as they map out their strategies for the year ahead. How do you truly personalize an attendee experience when the event goes digital? And how can you offer each individual attendee some semblance of […] (Read More)