Event Management Blog - Driving High ROI Events!

In many circles, a key indicator of an organization’s success is its ability to support a user conference. The user conference is a highly-visible event that reflects on your organization’s brand and reputation while providing a basis for engaging customers and prospects through unique opportunities that allow for firsthand product insight and understanding. When executed […] (Read More)

Have you asked yourself: what is holding my company back from increasing revenue from events? We’ve compiled a list of 75 Stellar Event Marketing Statistics so that you can see where your company measures up in the world of event marketing, what you could be doing differently, and what tools can help you turn your events from cost centers to money generators. These stats provide event marketers with benchmarks, so that event marketers can gage where they need to focus their efforts and improve. Once you have these stats in your marketing arsenal, you can use them to up your event marketing game and achieve Event Success. (Read More)

Virtual & Hybrid Event Marketing Checklist: During & Post-Event Phases   If 2020 was the year that virtual events grew in prominence, 2021 is no doubt going to be the year that marketers take these digital experiences to the next level. With virtual events now playing a more permanent role in our marketing strategies, success […] (Read More)

Virtual & Hybrid Event Marketing Checklist: Pre-Event Phase (at least three months before the virtual event)   2020 will go down as the year that universally brought virtual events into greater prominence for businesses. For many marketing teams, strategizing and executing virtual events has been an all-new playing field. And while many marketers have seen […] (Read More)

Hybrid Event Planning & Execution With events going fully-digital in 2020, the prospect of re-introducing the in-person element to events is becoming an exciting (albeit a little scary) reality for planners and marketers. Though people are certainly craving that face-to-face experience, in-person gatherings will be small scale and largely local for the foreseeable future – and […] (Read More)

The 2020 State of Event Marketing    2020, right? When we take stock of all the disruption and adaptation that businesses have experienced this year, there is no doubt that the events industry and community are forever changed.   This summer, Certain conducted a survey in order to better understand and identify the current state of B2B […] (Read More)

One of the main reasons why live events have been so successful over the years is because they give people a unique opportunity to meet and network face-to-face with their peers. While this has certainly suffered in recent times due to the absence of in-person events, there’s no reason why you can’t still encourage or […] (Read More)

With the recent increase in digital and hybrid events, event professionals and marketers have been faced with a number of questions as they map out their strategies for the year ahead. How do you truly personalize an attendee experience when the event goes digital? And how can you offer each individual attendee some semblance of […] (Read More)

What’s your Account Based Marketing (ABM) strategy, and how would you describe the relationship between your sales and marketing teams? In survey, 84% of sales and marketing teams are misaligned, which means that the majority of B2B companies do not have a symbiotic relationship. While sales and marketing teams have the same goals to generate revenue, the two are often misaligned in how they perform analysis, and measure success differently. This misalignment can create a deeper divide between the two teams, and a work environment where both teams blame each other when goals are not met. So how can an effective account based marketing (ABM) strategy help create sales and marketing alignment so that selling can feel like a team sport? (Read More)

This new decade of events may not be what we had in mind, but with our world being more virtual than ever, social media can make a huge difference in the way we stay connected. With many companies transitioning to digital events, platforms like Instagram or Twitter can completely influence the way attendees are virtually […] (Read More)

May 04, 2020 — San Francisco, CA — Certain, the industry leader in enterprise event automation, today announced the release of Certain Digital, its newest digital events solution. With this new solution, Certain empowers marketers to deliver truly engaging experiences and connect with attendees virtually through its enterprise-grade event automation platform and seamless integrations with leading […] (Read More)

I don’t need to recap recent headlines to underscore that this is a scary and confusing time for everyone, but for in-person event marketing professionals and freelancers, you might say that this is a ‘dark night of the soul.’ Some have seen reductions in their paid hours, and some are out of work altogether. That […] (Read More)

As we make our way through what can best be described as a truly uncertain spring events season, one thing is becoming clear to many of us: we miss getting together. Family and friends, birthdays and dinner parties of course are at the top of the list. But opportunities to gather with your colleagues, clients […] (Read More)

With all of the uncertainty and turmoil around COVID-19 and its impact on both the global economy and events industry, Certain has been moving quickly to offer a solution to support businesses as they navigate the best way forward for their events programs. This includes a recent partnership with ON24, and developing off-the-shelf integrations with major […] (Read More)

The COVID-19 pandemic is having a significant impact on people, companies and industries across the board. One area we’ve seen especially impacted is in-person events and gatherings – from the largest conferences to smaller-scale business meetings. At Certain, it’s our goal to help businesses cope with this tumultuous time, and support them in making the […] (Read More)

To say that a lot has happened in the course of the past few months that has changed the global landscape is a bit of an understatement. For most of us, it has felt like the fabric of society has been torn to shreds and there are few vestiges of normalcy left. In days like […] (Read More)

As the global community works to better understand and navigate the impact of COVID-19, we here at Certain are taking precautionary measures to help minimize the risk of COVID-19 to the community. This includes suspension of all non-essential travel for our employees, and encouraging those of our team members who commute to work the option […] (Read More)

Event planners often wear many hats – from conducting venue research and negotiating contracts, to building event websites and program agendas. As a project management and logistics-heavy role, the opportunity is great for event planners to be able to leverage the data and insights they have into the run-of-show to make strategic recommendations for the […] (Read More)

Deciding on an event pricing structure for your events can be a tricky task. How you price your events can play a crucial role in the relationship between your attendees and events, so it often comes down to balancing the business objectives for your event with the motivations of your prospective attendees. Easier said than […] (Read More)

Event marketing and email marketing are two separate entities — they just happen to work incredibly well together.  When it comes to marketing your events, email is anything but outdated. In fact, it’s extremely effective. This holds even more truth in the world of B2B marketing, where email is almost always the first choice for […] (Read More)

Marketing has evolved to become the voice of the customer, business strategy and growth. The CMO role itself is expanding to encompass the roles of chief experience officers, chief growth officers, and even chief digital officers. Every marketing channel is being transformed by this evolution and expectations are high to deliver the best possible customer […] (Read More)

Believe it or not, fall is in full swing, as is one of the year’s biggest conference seasons. VMWorld Europe will be kicking off in early November, while Dreamforce will soon be taking over San Francisco once again, with close to 200,000 people expected in attendance. As quickly and seamlessly as they seem to come […] (Read More)

With events playing such a crucial role in marketing strategies today, businesses are constantly evaluating new ways to engage attendees and deliver on business outcomes. Event mobile app usage is one of the major solutions that companies are turning to to help drive these results, with the number of event planners employing an event app […] (Read More)

In this day and age, it is a foregone conclusion that the vast majority of interactions we have on a daily basis are done virtually, with both parties behind a screen or typing out words on digital devices. One of the great shortcomings of these types of interactions are that they are stripped of so […] (Read More)

When we talk about the importance of data and a smart technology strategy, it’s typically tied to proving the value of event spend. But with this strategic know-how comes added, more personal benefits for event marketers who know how to both curate and leverage technology to turn attendee insights into strategic action. Event tech and […] (Read More)