When we talk about the importance of data and a smart technology strategy, it’s typically tied to proving the value of event spend. But with this strategic know-how comes added, more personal benefits for event marketers who know how to both curate and leverage technology to turn attendee insights into strategic action. Event tech and […] (Read More)

Conferences come in all shapes and sizes, ranging from small gatherings with a handful of sessions to large events with hundreds or even thousands of sessions and speakers. Regardless of size, location or topic, conferences are an extremely effective way of engaging with customers and prospects on a deeper level. It’s these kind of live, […] (Read More)

When it comes to large conferences and multi-day events, some of the most memorable offerings an event can provide are in the connections made outside of sessions. When the formality of a conference is swapped out for the face-to-face interaction that comes with an informal chat over lunch, or a shared laugh over a networking […] (Read More)