With all the different event types available, determining the right event to match your business goals can be challenging. Before you start planning your event, it’s important to connect your event goals to results. A well established strategy can help you choose the right event type. In this blog, we’ll highlight the top ten marketing event types that organizations lean on to achieve business goals.
A webinar is an online event that is hosted by an organization and allows a speaker to share content with virtual audiences globally. Webinars offer many of the same advantages as live, in-person events interaction with audiences in real-time. Webinars can easily reach to a broader audience, anywhere, any time. This advantage also applies to the fact that consumers may watch your webinar after it has ended on demand. Marketers use webinars to raise brand awareness, drive thought leadership and help accelerate lead generation.
2. Industry Conferences
An industry conference is large gathering of a group of attendees with related interests to discuss and exchange ideas or new information, and can take place in-person, virtual, or in a hybrid format. Large conferences typically require a lot of effort and can be expensive, but they can provide big opportunities. Conferences usually include multiple sessions spread out over days, weekends, or in some cases entire week, participants usually plan ahead to attend. Conferences contain a variety of speakers, allowing participants to learn from and about a variety of leaders and subjects, allowing different audiences to come together.
3. Trade Shows
Trade shows bring together like-minded companies around the same subject offering tremendous opportunities for networking. To generate unique experiences for its audience, this interactive event style relies on display booths and engaging partners. Typically, these types of events have a theme that ties the booths together. Businesses use trade shows and expos to show off their newest products and features. Trade shows help businesses raise brand awareness, offset costs via sponsorships—while driving revenue through ticket sales and boosting lead generation.
4. Guest Speaker Events
One of the most prevalent types of event marketing is a speaker presentation. When it comes to time and money, inviting a single speaker to speak typically requires less investment. If you’re just getting started, invite a speaker who is a leader in their field to speak. They should be discussing a subject relevant to your consumers and prospects. Although some individuals pay for a speaker, it isn’t always essential, especially if you’re new to event promotion. The aim is to discover someone who can add value to your current and potential clients.
5. Field Marketing Events
Smaller, focused events like professional development events, and product debuts are examples of field marketing events. Field marketing events help to create brands, enhance consumer connections, and speed up lead creation. Most field marketing or brand activation activities are designed to strengthen relationships between a company and its target audience. To strengthen your connection development with customers, it’s extremely vital to identify the specific demographics you’re targeting so you can arrange activities accordingly.
6. Product Launches
Product launches aid in the official release of a new brand, collaboration, product/service, or special offer. These live events create excitement and allow participants to learn more about your organization. Within product launches, you can organize internal sales kick-offs to energize, educate, and coordinate teams. Attendees, who are often employees, contractors, or partners, are interested in learning the corporate offers, and knowing what is required of them in the next quarters and year.
Seminars appear to be like conferences on the surface but usually with fewer attendees than their larger and diversified event counterparts. The most significant difference is that seminars are typically focused on education and training. Companies usually host these events in multiple sessions as part of a series. To get the most out of these events, it’s wise to invest in an event management software that facilitates education by offering you features like interactive breakout sessions.
8. Department Meetings
Face-to-face activities such as corporate off-sites and executive meetings are common among high-level personnel and significant business partners. Companies employ this sort of event for a variety of reasons, but it’s up to the event planner to ensure their success by creating clear objectives, creative surroundings, and productivity-enhancing technologies or procedures.
9. Recruiting Events
Recruiting events are a type of networking event that allows companies to look for and find new employees. These events can be hosted in person, online, or in a hybrid format, with a goal of attracting new talent.
The personal connection that this sort of event provides benefits potential recruits as well as organizations. Potential recruits can meet with current employees to learn more about the work environment, benefits, and specifics about their ideal job applicant.
10. Company Training Events
The purpose of larger company meetings to bring all employees together for conducting training and team-building. This type of an event helps companies promote work engagement and ensures their employees are well trained and equipped with the right tools to to get work done more efficiently. Training events are adaptable and may be held in any format. These sessions help align employees on branding, marketing, products, and professional development. Additionally, workshops and company training activities help boost employee morale and confidence.
How to Get Started
There is a plethora of possibilities available when it comes to events. At the core of each event type is your audience and each event type is designed for a specific set of outcomes. It’s essential to base your choice on your event objectives and what you want to achieve. Use attendee data to determine what your attendees are interested in, chose an event type according to your audience needs and preferences. By using event intelligence, you can get a more complete view of your attendee insights which can guide you in optimizing your events for greater ROI. Contact Certain today to begin planning your next event!