Introducing Touchpoint Ignite: The AI-powered, conversational event app for deeper audience insights.

Guide & Brand Assets

Certain Brand Guide

Explore our digital brand guide for various Certain logos and brand assets. This resource will continue to grow as our new brand expands into everything from our marketing materials, our products, all the way to our internal documents.

Primary Lockup

Main Logo

Our main logo lockup. This should be the logo used for almost all of our use cases. In order to maintain the integrity of the logo, maintain a minimum clear space from other graphic elements at all times.

logo primary
logo target

SECONDARY LOCKUPS

Target Logo

The Target is the most truncated form of the logo and can be used when an icon or more casual/minimal form is necessary. It will act as our mascot and can be used on various branding/marketing elements like t-shirts, social media badges, etc. Do not create additional lockups from the individual elements.

SECONDARY LOCKUPS

Stacked Logo

The stacked logo will be the least used form of the logo, but allows the logo to consolidate into a square format while retaining the name of the brand. This lockup’s application will typically be for a sponsor’s grid where other logos take on a square format. Do not create additional lockups from the individual elements.

logo stacked
hero color wheel

Primary Color Palette

color lanyard blue

Lanyard Blue

The primary text for bold headings and large text, also used for dark solid backgrounds (#0b2958).

color kiosk green

Kiosk Green

Primary brand color. Draw attention to buttons, lead-in headings and represents the brand with one color (#2fb36d).

color impact blue

Impact Blue

Used to draw the most attention with minimal effort. Should be used for arrows, links, bullets, etc. (#2cd1cc).

color pewter grey

Pewter

Primary brand color used in balance with other primary brand colors in icons, backgrounds and photo overlays (#84969a).

color silver

Silver

Used to create atmosphere and a softer presence for scene backgrounds and dividers. (#edeeee).

color space gray

Space Grey

Mostly used for body copy and for large amounts of text (#333333).

Secondary Color Palette

color lanyard grey

Lanyard Grey

Used as a dark background alternate (#0a2e36).

color robin egg

Robin Egg

Used as an atmosphere alternate (#e0f3ee).

color glitter

Glitter

Used as an atmosphere alternate (#e3f3fa).

color tradewind

Tradewind

An additional accent color to add variety and personality to the primary color palette. To be used sparingly and with thoughtful intent (#a4cAd3).

color ocean blue

Ocean Blue

An additional accent color to add variety and personality to the primary color palette. To be used sparingly and with thoughtful intent (#1b7a91).

color impact yellow

Impact Yellow

An additional accent color to add variety and personality to the primary color palette. To be used sparingly and with thoughtful intent (#fdfb93).

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Logo Alternates

logo download on dark

Dark Primary Lockup

Our main logo lockup. This should be the logo used when needed on a dark background. If more contrast is needed on a dark or busy background, use the White Primary Lockup.

logo download white

White Primary Lockup

Our main logo lockup. This should be the logo used when needed on a dark background and more contrast is needed on a dark or busy background.

logo download white stacked

White Stacked Lockup

The stacked logo will be the least used form of the logo, but allows the logo to consolidate into a square in a formal way. This lockup's application will typically be for a sponsor's grid where other logos take on a square format.

logo download white 3

White Target Lockup

The Target is the most truncated form of the logo and can be used when an icon or more casual/minimal form is necessary. It will act as our mascot and can be used on various branding/marketing elements like t-shirts, social media badges, etc.

Product Suite

Our Products

thumb platform

Certain Platform

Ensure a successful event from end-to-end with Certain Platform, everything you need to deliver results and create a memorable attendee experience.

thumb touchpoint

Certain Touchpoint

Unlock the power of bringing people together with Certain Touchpoint, the industry’s most flexible and secure mobile event app.

thumb event intelligence

Certain Event Intelligence

Analyze and visualize event data extracted from any source with event intelligence software from certain

thumb signal

Certain Signal

Allow your sales and marketing teams to take immediate and intelligent action on data you capture from a single event or across a series of events.

Product Suite

Product Alternates

thumb platform half

Certain Platform

This should be the logo used when needed on a dark background. If more contrast is needed on a dark or busy background, use the all white version.

thumb platform white

Certain Platform

This should be the logo used when needed on a dark background and more contrast is needed on a dark or busy background.

thumb touchpoint half

Certain Touchpoint

This should be the logo used when needed on a dark background. If more contrast is needed on a dark or busy background, use the all white version.

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Brand Assets

logo download badge

Social/App Badge

Pre-saved Target logo badges and icons used for various social networks. Please use the vector logos for any other application. These are only intended for low resolution applications.

business cards

Business Cards

Ready to go business card templates for Certain employees. These source files are editable, however setup requires Adobe Illustrator for updates and saving/exporting. Fonts are included.

Typography

Brand Text Styles

Basic text styles used throughout our various branding, marketing and internal materials

Headline Large / Raleway (38px)

Headline Medium / Raleway (34px)

Headline Small / Raleway (20px)

Subtitle Large / Open Sans (20px)

Subtitle Small / Open Sans (18px)

Accent/Link Color

Body Copy Lorem ipsum dolor sit amet, consectetur adipisicing elit.

Example

Event Management Software

Quickly plan, execute, and optimize your virtual, hybrid, in-person, and on-demand events using one event management system. Create fully-branded, flexible and highly interactive event experiences. Provide personalized experiences based on participant passions, interests, and needs. Drive repeating events from templates. Foster two-way communication and engagement before, during, and after your events. Capture relevant information across all events. Save time and deliver greater ROI.

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