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Success Story

CA Technologies & Certain

CA Technologies, a large global leader in IT management solutions, needed a technology to support their largest event of the year - CA World.

Why Certain?

“It’s important to have a single, integrated hub feeding real-time updates into Marketo to ensure quality and consistency of data.”

Jennifer Clegg, Director of Marketing Automation, CA Technologies

The Challenge?

Processing and tracking leads was incredibly time consuming and manual

CA was challenged to provide a personalized experience for each attendee while managing a large number of leads.

  • Highly manual process to gather and qualify leads
  • Unable to provide a personalized experience for event attendees
  • Difficult to track and act on attendee data

The Solution

CA chose Certain and its native integration with Marketo

CA leveraged Certain to automate the attendee data capture pre, during and post event.

  • With the native integration with Marketo, Certain can pass more than simple attendee contact data
  • CA able to deliver personalized offers based on attendee type
  • Improved lead scoring in Marketo from data captured in Certain pre, during and post event

Results

CA not only personalized the event experience and achieved the ROI they were looking for — they also won a Marketo Revvie.

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42%

Increase in attendance

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Increased engagement

Saw higher booth traffic and increased engagement with sales

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Achieved Target ROI

CA was able to hit their ROI goals for the event

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“Certain really understood the need for a high throughput experience – to be able to have data tracking throughout the entire pre-, during and post-show process.”

Steve Arentzoff, Dealertrack

“Certain allows us to bring global events into our overall go-to-market strategy with the strength of their integrations and ability to support all types of events.”

Helena Lewis, National Instruments

“It’s important to have a single, integrated registration and agenda hub feeding real-time updates into Marketo to ensure quality and consistency of data. For us, that was Certain.”

CA Technologies

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